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Sis sat 1000 lori weiman
- 1. The Reinvention of Entertainment Lori Weiman, @SearchMonitor
- 2. Full Service Network 1995 - 1997 ITV, Phone, & Broadband Web Movies on Demand News on Demand Games – Play Against Your Neighbors Movie Trailers & Theater Times on Demand Pizza Hut Order Thru the TV Shopping – Buying Stamps Most Popular Shopping App!
- 3. Experimentation with Voice Activated Remote TV – PUT ON SPONGEBOB!
- 4. Experimentation with Voice Activated Remote NO!! TV PUT ON BEN10 TV – PUT ON SPONGEBOB!
- 5. Experimentation with Voice Activated Remote Leads to Expensive Medical & Therapy Bills… NO!! TV PUT ON BEN10 TV – PUT ON SPONGEBOB!
- 6. Obstacles to Adoption/Deployment Technical Stuff Digitizing Content, Storage, Cost/Size of Set-Top Box Laying Fiber/Coax, Storage Business Model Fears & Legalities Wrestling with Distribution Windows for Moviesdesigned to keep distribution channels from competingFear of Time-Shifting Cannibalizing Revenue Model TV Broadcasting Rights & Re-Broadcasting Rights Copyright issues Licensing Agreements VOD
- 7. Time Table for Technology Adoption - Long DVR: 10+ Years for >50% Adoption Telephone: 45 yrs 1900 – 1945 [barrier to entry = pipeline] Refrigerator: 20 yrs 1920 – 1940 Color TV: 10 yrs 1960 – 1970 Microwave: 10 yrs 1970 - 1980 Cell Phone: 15 yrs 1985 - 2000 [barrier to entry = towers] Internet: 6 yrs 1995 – 2001 [starting with Mosaic] Smart Phones: 3 yrs 2008 - 2011
- 8. Darwinian Advancements – Faster Now Survival of the Fittest. Eat or Be Eaten Cable TV DVR
- 9. Darwinian Advancements Survival of the Fittest. Eat or Be Eaten Flat Screen Fat Screen
- 10. Darwinian Advancements Survival of the Fittest. Eat or Be Eaten
- 11. Darwinian Advancements Survival of the Fittest. Eat or Be Eaten PINBALL BOWLING
- 12. Darwinian Advancements Survival of the Fittest. Eat or Be Eaten
- 13. Darwinian Advancements Survival of the Fittest. Eat or Be Eaten
- 14. Darwinian Advancements Survival of the Fittest. Eat or Be Eaten Tablets Netbooks
- 15. Darwinian Advancements Survival of the Fittest. Eat or Be Eaten Search Portal
- 16. Darwinian Advancements Survival of the Fittest. Eat or Be Eaten
- 17. Darwinian Advancements Survival of the Fittest. Eat or Be Eaten Social Crowds Word-of-Mouth
- 18. Darwinian Advancements Survival of the Fittest. Eat or Be Eaten Texting Talking(?)
- 19. THE FUTURE….
- 20. Vying for the Future Right Now GoogleTV & Apple TV Searchable web and tv listings (not content) @ the same time Dual View – watch tv and get the web at the same time Built into Sony TV, requires gigantosaurus key pad Buy a separate keyboard – logitech $299 Who Will Eat GoogleTV? APPLE TV? CABLE? Fios/Comcast apps for ipad/iphone Remote Control & DVR Control from your phone or iPad! TV access from your iPad – only eligible channels Share what you are watching with Friends – Social Component BUMMER ALERT: COMCAST APP CRASHES 2 stars in the app store and lots of complaints
- 22. Until Recently, Not Available Online. 1 episode
- 23. Only Available As a Live Broadcast or For Purchase on iTunes
- 25. Available Online – All Episodes
- 26. Available as a Live Broadcast
- 28. More Marketing Opportunities for Us Demographic categories defined based on content likes/dislikes Search Advertising in the Video Guide Video ad insertions become actionable TV Marketers mind meld with Search Marketers Online & Offline Teams become Unified
- 29. Lori WeimanLori@TheSearchMonitor.com @ SearchMonitor