Building Social Media into Retail with Customer Content

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Engagement. Convergence. Mobility. Omnichannel. Over the last three years, Macy's has evolved from using these as buzzwords, to making them the core of their digital marketing strategy. In this session, Jennifer Kasper, group vp, digital media & multi-cultural marketing of Macy's will discuss how the retailer has developed social communities as a means to activate their customers, build loyalty, and drive sales. Presenter Jennifer Kasper, VP/Digital Media & Multi-Cultural Marketing, Macy's

Negócios Tecnologia

1
Building Social Media into
the Retail Experience
Jennifer Kasper
GVP Digital Meda & Multicultural Marketing

3
19261858 2008-13
1902
1948
1976

4
Content.

6
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16
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Building Social Media into Retail with Customer Content

1. 1 Building Social Media into the Retail Experience Jennifer Kasper GVP Digital Meda & Multicultural Marketing

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