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Evolving Analytics: Understanding Digital Behavior to Improve Business Performance  By Judah Phillips
Working Together, Putting DATA Together to  Create Economic Value
ACQUISITION
BEHAVIOR
TRANSFORMING RESEARCH AND ANALYTICS
Digital Analytics Can Do Many Things
Digital Analytics Serves Many Functions
MULTICHANNEL
SOCIAL
MOBILE
OPTIMIZATION
PROFIT
THE GOAL
www.analytics4japan.com$1,685 raised in 9 daysSite created by people in the Digital Analytics and Research community as a way to generate donations to donate to Japan Quake Relief:Japanese Red Cross I UNICEFSave the Children | International Medical Corps
WHY IS THIS IMPORTANT?

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Omma metrics judah_philips

Editor's Notes

  1. slide 1 - story of Nehemiah.  It’s relevant and inspiring for building community.  Have them animate a deck that shows pieces of a wall being built and then all the pieces coming together to form one solid wall.  This is inspirational in the sense it will show the WT community coming together.
  2. AcquisitionGive me a cool image that has the semiotics of acquisition (someone picking something up or handing something off).  Give me space to add my bullets.
  3. BehaviorGive me a cool image that has the semiotics of behavior (someone doing something behavioral, pavlov’s dog, or something else).  Give me space to add my bullets.
  4. Darkness emerging into light: awareness, favorability, acquisition, conversion, retention, loyalty.KPIs and metrics that help this.Add a slide that  shows darkness emerging into light. Sunrise animation or something like that, then have a cool visual with all the pieces of the customer lifecycles show up: awareness, favorability, acquisition, conversion, retention, loyalty – then layer in KPI’s and metrics that help this.  If you want also layer in the WT products that support these pieces of the funnel.
  5. I am a Measurement and Analytics Freak! (Data tattooed on chest?)A measurement and analytics freak, yes.
  6. CultureGive me a cool image that has the semiotics of optimization (something like someone fixing something or helping somebody, optimizing something metaphor will an everyday activity, repairing a bridge, something like that).  Give me space to add my bullets.
  7. OptimizationGive me a cool image that has the semiotics of optimization (something like someone fixing something or helping somebody, optimizing something metaphor will an everyday activity, repairing a bridge, something like that).  Give me space to add my bullets.
  8. ProfitGive me a cool image that has the semiotics of proft (nothing Wall Street or Madoff offensive, but something like a person paying for something happily at a cash register or exchanging money = I don’t want Gordon Gecko semiotics, but rather making money to help people type of thing).  Give me space to add my bullets.