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Targeting 2.0:It’s Time for TV Dave Morgan Simulmedia, Inc. March 22, 2011
Why TV?
Protecting User Privacy Don’t be stupid Invite scrutiny Bake privacy protection in from the beginning Not just about legality; don’t be creepy Sliding scale of data usage & privacy protection Mass messaging – aggregated anonymous data No relatable data Segmented messaging – statically modeled anonymous data No relatable data Profiling – anonymous data linked to profile-driven messages Passive notice/opt-out Personal – personal data linked to personal messages Active notice/opt-in
dave@simulmedia.com @davemorgannyc

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Morgan dave

  • 1. Targeting 2.0:It’s Time for TV Dave Morgan Simulmedia, Inc. March 22, 2011
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. Protecting User Privacy Don’t be stupid Invite scrutiny Bake privacy protection in from the beginning Not just about legality; don’t be creepy Sliding scale of data usage & privacy protection Mass messaging – aggregated anonymous data No relatable data Segmented messaging – statically modeled anonymous data No relatable data Profiling – anonymous data linked to profile-driven messages Passive notice/opt-out Personal – personal data linked to personal messages Active notice/opt-in
  • 9.