Enviar pesquisa
Carregar
Andy fisher
•
Transferir como PPTX, PDF
•
1 gostou
•
760 visualizações
MediaPost
Seguir
Negócios
Denunciar
Compartilhar
Denunciar
Compartilhar
1 de 18
Baixar agora
Recomendados
Mike rich
Mike rich
MediaPost
Keynote: It's More About Customers and Less About Channels
Keynote: It's More About Customers and Less About Channels
MediaPost
Citron hollowell
Citron hollowell
MediaPost
Presentation: Video killed the Radio Star. Will Mobile Kill the Desktop?
Presentation: Video killed the Radio Star. Will Mobile Kill the Desktop?
MediaPost
Expert Panel: Decoding the Impact of the iOS 14 Update
Expert Panel: Decoding the Impact of the iOS 14 Update
Tinuiti
AR and VR by the Numbers: A Data First Approach to the Technology and Market
AR and VR by the Numbers: A Data First Approach to the Technology and Market
Treasure Data, Inc.
How to Transform Your Digital Marketing for Success (Webinar Slides)
How to Transform Your Digital Marketing for Success (Webinar Slides)
Pinpointe On-Demand
AnyRoad Experiential Trends 2021
AnyRoad Experiential Trends 2021
AnyRoad
Recomendados
Mike rich
Mike rich
MediaPost
Keynote: It's More About Customers and Less About Channels
Keynote: It's More About Customers and Less About Channels
MediaPost
Citron hollowell
Citron hollowell
MediaPost
Presentation: Video killed the Radio Star. Will Mobile Kill the Desktop?
Presentation: Video killed the Radio Star. Will Mobile Kill the Desktop?
MediaPost
Expert Panel: Decoding the Impact of the iOS 14 Update
Expert Panel: Decoding the Impact of the iOS 14 Update
Tinuiti
AR and VR by the Numbers: A Data First Approach to the Technology and Market
AR and VR by the Numbers: A Data First Approach to the Technology and Market
Treasure Data, Inc.
How to Transform Your Digital Marketing for Success (Webinar Slides)
How to Transform Your Digital Marketing for Success (Webinar Slides)
Pinpointe On-Demand
AnyRoad Experiential Trends 2021
AnyRoad Experiential Trends 2021
AnyRoad
Digital Advertising Trends—Programmatic, Big Data, Native, Viewability
Digital Advertising Trends—Programmatic, Big Data, Native, Viewability
eMarketer
Attribution Playbook Webinar 2
Attribution Playbook Webinar 2
Adometry by Google
Symmetri Marketing Manufacturing Expertise
Symmetri Marketing Manufacturing Expertise
Symmetri Marketing Group
How to Get Started in Mobile Marketing
How to Get Started in Mobile Marketing
SIXTY
From Insight to Action - Kenshoo Webinar Featuring Forrester
From Insight to Action - Kenshoo Webinar Featuring Forrester
Kenshoo
2021 Business and Digital Marketing Trends
2021 Business and Digital Marketing Trends
Milestone Inc
Tempo OMD & IRI Hellas offer Marketing Mix Analytics solutions
Tempo OMD & IRI Hellas offer Marketing Mix Analytics solutions
Tempo OMD Hellas SA
Marketing in the Era of the Connected Consumer
Marketing in the Era of the Connected Consumer
Invoca
2009 11 Business Case For ‘Erp’ In Government
2009 11 Business Case For ‘Erp’ In Government
FreeBalance
Mobile app-monetization-intetics-2020
Mobile app-monetization-intetics-2020
Intetics
Adobe Summit - Data-Driven Marketing Attribution
Adobe Summit - Data-Driven Marketing Attribution
Adometry by Google
Xu hướng trải nghiệm người dùng trong 2021
Xu hướng trải nghiệm người dùng trong 2021
MarketingTrips
Reach The Streaming Audience with Video Advertising on Roku
Reach The Streaming Audience with Video Advertising on Roku
Tinuiti
State Of Display 5 12
State Of Display 5 12
DM2EVENTS
Enhanced Campaigns: One Year Later - Kenshoo and Walgreens - IRCE 2014
Enhanced Campaigns: One Year Later - Kenshoo and Walgreens - IRCE 2014
Kenshoo
What's Next: Ogilvy x Google Chatbots Partnership
What's Next: Ogilvy x Google Chatbots Partnership
Ogilvy Consulting
Digiday Publishing Summit Europe: See Beyond Views
Digiday Publishing Summit Europe: See Beyond Views
Digiday
Getting attribution right
Getting attribution right
55 | fifty-five
What's Next: Marketing Maturity & How To Achieve It
What's Next: Marketing Maturity & How To Achieve It
Ogilvy Consulting
2021 business and digital marketing trends
2021 business and digital marketing trends
Milestone Inc
Realidad aumentada ximena lopez
Realidad aumentada ximena lopez
Ximena Lopez
Lead Generation Metrics Dashboard
Lead Generation Metrics Dashboard
Demand Metric
Mais conteúdo relacionado
Mais procurados
Digital Advertising Trends—Programmatic, Big Data, Native, Viewability
Digital Advertising Trends—Programmatic, Big Data, Native, Viewability
eMarketer
Attribution Playbook Webinar 2
Attribution Playbook Webinar 2
Adometry by Google
Symmetri Marketing Manufacturing Expertise
Symmetri Marketing Manufacturing Expertise
Symmetri Marketing Group
How to Get Started in Mobile Marketing
How to Get Started in Mobile Marketing
SIXTY
From Insight to Action - Kenshoo Webinar Featuring Forrester
From Insight to Action - Kenshoo Webinar Featuring Forrester
Kenshoo
2021 Business and Digital Marketing Trends
2021 Business and Digital Marketing Trends
Milestone Inc
Tempo OMD & IRI Hellas offer Marketing Mix Analytics solutions
Tempo OMD & IRI Hellas offer Marketing Mix Analytics solutions
Tempo OMD Hellas SA
Marketing in the Era of the Connected Consumer
Marketing in the Era of the Connected Consumer
Invoca
2009 11 Business Case For ‘Erp’ In Government
2009 11 Business Case For ‘Erp’ In Government
FreeBalance
Mobile app-monetization-intetics-2020
Mobile app-monetization-intetics-2020
Intetics
Adobe Summit - Data-Driven Marketing Attribution
Adobe Summit - Data-Driven Marketing Attribution
Adometry by Google
Xu hướng trải nghiệm người dùng trong 2021
Xu hướng trải nghiệm người dùng trong 2021
MarketingTrips
Reach The Streaming Audience with Video Advertising on Roku
Reach The Streaming Audience with Video Advertising on Roku
Tinuiti
State Of Display 5 12
State Of Display 5 12
DM2EVENTS
Enhanced Campaigns: One Year Later - Kenshoo and Walgreens - IRCE 2014
Enhanced Campaigns: One Year Later - Kenshoo and Walgreens - IRCE 2014
Kenshoo
What's Next: Ogilvy x Google Chatbots Partnership
What's Next: Ogilvy x Google Chatbots Partnership
Ogilvy Consulting
Digiday Publishing Summit Europe: See Beyond Views
Digiday Publishing Summit Europe: See Beyond Views
Digiday
Getting attribution right
Getting attribution right
55 | fifty-five
What's Next: Marketing Maturity & How To Achieve It
What's Next: Marketing Maturity & How To Achieve It
Ogilvy Consulting
2021 business and digital marketing trends
2021 business and digital marketing trends
Milestone Inc
Mais procurados
(20)
Digital Advertising Trends—Programmatic, Big Data, Native, Viewability
Digital Advertising Trends—Programmatic, Big Data, Native, Viewability
Attribution Playbook Webinar 2
Attribution Playbook Webinar 2
Symmetri Marketing Manufacturing Expertise
Symmetri Marketing Manufacturing Expertise
How to Get Started in Mobile Marketing
How to Get Started in Mobile Marketing
From Insight to Action - Kenshoo Webinar Featuring Forrester
From Insight to Action - Kenshoo Webinar Featuring Forrester
2021 Business and Digital Marketing Trends
2021 Business and Digital Marketing Trends
Tempo OMD & IRI Hellas offer Marketing Mix Analytics solutions
Tempo OMD & IRI Hellas offer Marketing Mix Analytics solutions
Marketing in the Era of the Connected Consumer
Marketing in the Era of the Connected Consumer
2009 11 Business Case For ‘Erp’ In Government
2009 11 Business Case For ‘Erp’ In Government
Mobile app-monetization-intetics-2020
Mobile app-monetization-intetics-2020
Adobe Summit - Data-Driven Marketing Attribution
Adobe Summit - Data-Driven Marketing Attribution
Xu hướng trải nghiệm người dùng trong 2021
Xu hướng trải nghiệm người dùng trong 2021
Reach The Streaming Audience with Video Advertising on Roku
Reach The Streaming Audience with Video Advertising on Roku
State Of Display 5 12
State Of Display 5 12
Enhanced Campaigns: One Year Later - Kenshoo and Walgreens - IRCE 2014
Enhanced Campaigns: One Year Later - Kenshoo and Walgreens - IRCE 2014
What's Next: Ogilvy x Google Chatbots Partnership
What's Next: Ogilvy x Google Chatbots Partnership
Digiday Publishing Summit Europe: See Beyond Views
Digiday Publishing Summit Europe: See Beyond Views
Getting attribution right
Getting attribution right
What's Next: Marketing Maturity & How To Achieve It
What's Next: Marketing Maturity & How To Achieve It
2021 business and digital marketing trends
2021 business and digital marketing trends
Destaque
Realidad aumentada ximena lopez
Realidad aumentada ximena lopez
Ximena Lopez
Lead Generation Metrics Dashboard
Lead Generation Metrics Dashboard
Demand Metric
Change the Game - Get More From Digital.
Change the Game - Get More From Digital.
Subhendu Pattnaik
3 Ways Brands Can Tackle the Media Transparency Challenge
3 Ways Brands Can Tackle the Media Transparency Challenge
Origami Logic
Marketing Dashboard - NBA
Marketing Dashboard - NBA
Nataraj Pangal
Measure Marketing Like It's 2016: A Guided Tour of the Newest Tools & Techniques
Measure Marketing Like It's 2016: A Guided Tour of the Newest Tools & Techniques
Origami Logic
Marketing Measurement Mastery Webcast Slides by BECKON
Marketing Measurement Mastery Webcast Slides by BECKON
Amanda Roberts
Datorama - NOAH15 London
Datorama - NOAH15 London
NOAH Advisors
A marketing dashboard shows you the way
A marketing dashboard shows you the way
The House of Marketing
Case Study - Honda's Love Affair with its Fans
Case Study - Honda's Love Affair with its Fans
MediaPost
TrinityP3 Webinar Series: Creating transparency and trust in media
TrinityP3 Webinar Series: Creating transparency and trust in media
TrinityP3 Marketing Management Consultants
Taming the Marketing Data Beast | Origami Logic Marketing Graph Webinar
Taming the Marketing Data Beast | Origami Logic Marketing Graph Webinar
Origami Logic
Pave the Path to Marketing Success with Forrester + Origami Logic
Pave the Path to Marketing Success with Forrester + Origami Logic
Origami Logic
Why You Need to Speak the Language of Marketing Performance
Why You Need to Speak the Language of Marketing Performance
Origami Logic
An Insider's Guide to Video Advertising
An Insider's Guide to Video Advertising
Origami Logic
Daily Measurement: Marketing's New Secret Weapon
Daily Measurement: Marketing's New Secret Weapon
Origami Logic
How Top Brands Unify Social Measurement Across the Marketing Stack
How Top Brands Unify Social Measurement Across the Marketing Stack
Origami Logic
Advertising Campaign Presentation
Advertising Campaign Presentation
Ali Asgarr Mamode
Data Analysis Toolkit_Final v1.0
Data Analysis Toolkit_Final v1.0
lee_anderson40
Destaque
(19)
Realidad aumentada ximena lopez
Realidad aumentada ximena lopez
Lead Generation Metrics Dashboard
Lead Generation Metrics Dashboard
Change the Game - Get More From Digital.
Change the Game - Get More From Digital.
3 Ways Brands Can Tackle the Media Transparency Challenge
3 Ways Brands Can Tackle the Media Transparency Challenge
Marketing Dashboard - NBA
Marketing Dashboard - NBA
Measure Marketing Like It's 2016: A Guided Tour of the Newest Tools & Techniques
Measure Marketing Like It's 2016: A Guided Tour of the Newest Tools & Techniques
Marketing Measurement Mastery Webcast Slides by BECKON
Marketing Measurement Mastery Webcast Slides by BECKON
Datorama - NOAH15 London
Datorama - NOAH15 London
A marketing dashboard shows you the way
A marketing dashboard shows you the way
Case Study - Honda's Love Affair with its Fans
Case Study - Honda's Love Affair with its Fans
TrinityP3 Webinar Series: Creating transparency and trust in media
TrinityP3 Webinar Series: Creating transparency and trust in media
Taming the Marketing Data Beast | Origami Logic Marketing Graph Webinar
Taming the Marketing Data Beast | Origami Logic Marketing Graph Webinar
Pave the Path to Marketing Success with Forrester + Origami Logic
Pave the Path to Marketing Success with Forrester + Origami Logic
Why You Need to Speak the Language of Marketing Performance
Why You Need to Speak the Language of Marketing Performance
An Insider's Guide to Video Advertising
An Insider's Guide to Video Advertising
Daily Measurement: Marketing's New Secret Weapon
Daily Measurement: Marketing's New Secret Weapon
How Top Brands Unify Social Measurement Across the Marketing Stack
How Top Brands Unify Social Measurement Across the Marketing Stack
Advertising Campaign Presentation
Advertising Campaign Presentation
Data Analysis Toolkit_Final v1.0
Data Analysis Toolkit_Final v1.0
Semelhante a Andy fisher
Data Strategy - Executive MBA Class, IE Business School
Data Strategy - Executive MBA Class, IE Business School
Gam Dias
Research Presentation: How Numbers are Powering the Next Era of Marketing
Research Presentation: How Numbers are Powering the Next Era of Marketing
MediaPost
Third-Party Cookie Loss Masterclass 1: So Your Cookie Crumbled, What's Next?
Third-Party Cookie Loss Masterclass 1: So Your Cookie Crumbled, What's Next?
Tealium
Do's and Don'ts of Data Driven Marketing
Do's and Don'ts of Data Driven Marketing
SparkPost
Data-driven marketing - expert panel
Data-driven marketing - expert panel
Cloudera, Inc.
A marketers guide to data analytics marketing finder webinar 17 july 2013
A marketers guide to data analytics marketing finder webinar 17 july 2013
marketingfinder.co.uk
Do You Trust Your Machine Learning Outcomes?
Do You Trust Your Machine Learning Outcomes?
Precisely
Why is Data Science still not a mainstream in corporations - Sasa Radovanovic
Why is Data Science still not a mainstream in corporations - Sasa Radovanovic
Institute of Contemporary Sciences
The 'Truthiness' of Marketing Attribution
The 'Truthiness' of Marketing Attribution
Origami Logic
Inside the mind of Generation D: What it means to be data-rich and analytica...
Inside the mind of Generation D: What it means to be data-rich and analytica...
Derek Franks
Gartner Digital Marketing Conference 2016: Theater Session (C. Slovak)
Gartner Digital Marketing Conference 2016: Theater Session (C. Slovak)
Tealium
Sources Of Sustainable Competitive Advantage Powerpoint Presentation Slides
Sources Of Sustainable Competitive Advantage Powerpoint Presentation Slides
SlideTeam
Leveraging big data to drive marketing innovation
Leveraging big data to drive marketing innovation
Andrew Leone
EY + Neo4j: Why graph technology makes sense for fraud detection and customer...
EY + Neo4j: Why graph technology makes sense for fraud detection and customer...
Neo4j
Roundtable: Best Practices in First Call Resolution (FCR)
Roundtable: Best Practices in First Call Resolution (FCR)
Sheri Greenhaus
Business Intelligence, Data Analytics, and AI
Business Intelligence, Data Analytics, and AI
Johnny Jepp
[Webinar] How To Be A Data-Driven Marketing Powerhouse With Predictive Analyt...
[Webinar] How To Be A Data-Driven Marketing Powerhouse With Predictive Analyt...
Mintigo1
How To Harness First-Party Data & Win In A Cookieless Future
How To Harness First-Party Data & Win In A Cookieless Future
Search Engine Journal
EY + Neo4j: Why graph technology makes sense for fraud detection and customer...
EY + Neo4j: Why graph technology makes sense for fraud detection and customer...
Neo4j
How RingCentral Optimized Account-Based Insights and Buyer Intelligence To Ra...
How RingCentral Optimized Account-Based Insights and Buyer Intelligence To Ra...
G3 Communications
Semelhante a Andy fisher
(20)
Data Strategy - Executive MBA Class, IE Business School
Data Strategy - Executive MBA Class, IE Business School
Research Presentation: How Numbers are Powering the Next Era of Marketing
Research Presentation: How Numbers are Powering the Next Era of Marketing
Third-Party Cookie Loss Masterclass 1: So Your Cookie Crumbled, What's Next?
Third-Party Cookie Loss Masterclass 1: So Your Cookie Crumbled, What's Next?
Do's and Don'ts of Data Driven Marketing
Do's and Don'ts of Data Driven Marketing
Data-driven marketing - expert panel
Data-driven marketing - expert panel
A marketers guide to data analytics marketing finder webinar 17 july 2013
A marketers guide to data analytics marketing finder webinar 17 july 2013
Do You Trust Your Machine Learning Outcomes?
Do You Trust Your Machine Learning Outcomes?
Why is Data Science still not a mainstream in corporations - Sasa Radovanovic
Why is Data Science still not a mainstream in corporations - Sasa Radovanovic
The 'Truthiness' of Marketing Attribution
The 'Truthiness' of Marketing Attribution
Inside the mind of Generation D: What it means to be data-rich and analytica...
Inside the mind of Generation D: What it means to be data-rich and analytica...
Gartner Digital Marketing Conference 2016: Theater Session (C. Slovak)
Gartner Digital Marketing Conference 2016: Theater Session (C. Slovak)
Sources Of Sustainable Competitive Advantage Powerpoint Presentation Slides
Sources Of Sustainable Competitive Advantage Powerpoint Presentation Slides
Leveraging big data to drive marketing innovation
Leveraging big data to drive marketing innovation
EY + Neo4j: Why graph technology makes sense for fraud detection and customer...
EY + Neo4j: Why graph technology makes sense for fraud detection and customer...
Roundtable: Best Practices in First Call Resolution (FCR)
Roundtable: Best Practices in First Call Resolution (FCR)
Business Intelligence, Data Analytics, and AI
Business Intelligence, Data Analytics, and AI
[Webinar] How To Be A Data-Driven Marketing Powerhouse With Predictive Analyt...
[Webinar] How To Be A Data-Driven Marketing Powerhouse With Predictive Analyt...
How To Harness First-Party Data & Win In A Cookieless Future
How To Harness First-Party Data & Win In A Cookieless Future
EY + Neo4j: Why graph technology makes sense for fraud detection and customer...
EY + Neo4j: Why graph technology makes sense for fraud detection and customer...
How RingCentral Optimized Account-Based Insights and Buyer Intelligence To Ra...
How RingCentral Optimized Account-Based Insights and Buyer Intelligence To Ra...
Mais de MediaPost
Visible Wireless: Grass Roots Branding and Media Planning
Visible Wireless: Grass Roots Branding and Media Planning
MediaPost
MediaPost Data & Programmatic Insider Summit - Survey Results
MediaPost Data & Programmatic Insider Summit - Survey Results
MediaPost
Can the Past Predict the Future of CTV?
Can the Past Predict the Future of CTV?
MediaPost
First-Party Data Takes The Cake In A Post-Cookie World
First-Party Data Takes The Cake In A Post-Cookie World
MediaPost
Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...
Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...
MediaPost
The Right Audience for the Job: Cadillac’s First Party Data Engine
The Right Audience for the Job: Cadillac’s First Party Data Engine
MediaPost
Sustained Innovation Through Creativity, Technology & Data
Sustained Innovation Through Creativity, Technology & Data
MediaPost
Search and Performance Insider Summit - Survey Results
Search and Performance Insider Summit - Survey Results
MediaPost
Reaching Buyers Without Cookies
Reaching Buyers Without Cookies
MediaPost
Cookie Apocalypse!!!
Cookie Apocalypse!!!
MediaPost
Leveraging Performance Video on Amazon
Leveraging Performance Video on Amazon
MediaPost
MediaPost Publishing Insider Summit Survey
MediaPost Publishing Insider Summit Survey
MediaPost
When Less is More: Building a Successful Advertising Business from a Subscrip...
When Less is More: Building a Successful Advertising Business from a Subscrip...
MediaPost
What Do First Party Data and Golf Have In Common?
What Do First Party Data and Golf Have In Common?
MediaPost
Turning Customers Into Fans: Church’s New Social Media Playbook
Turning Customers Into Fans: Church’s New Social Media Playbook
MediaPost
Restaurant Customer Engagement: The Path to Personalization
Restaurant Customer Engagement: The Path to Personalization
MediaPost
Delivery & Streaming, the Ultimate Experience with Roku
Delivery & Streaming, the Ultimate Experience with Roku
MediaPost
Focus Brands’ Licensing Calculus
Focus Brands’ Licensing Calculus
MediaPost
Three Tips to Maximize Creative Asset Efficiency
Three Tips to Maximize Creative Asset Efficiency
MediaPost
The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the Numbers
The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the Numbers
MediaPost
Mais de MediaPost
(20)
Visible Wireless: Grass Roots Branding and Media Planning
Visible Wireless: Grass Roots Branding and Media Planning
MediaPost Data & Programmatic Insider Summit - Survey Results
MediaPost Data & Programmatic Insider Summit - Survey Results
Can the Past Predict the Future of CTV?
Can the Past Predict the Future of CTV?
First-Party Data Takes The Cake In A Post-Cookie World
First-Party Data Takes The Cake In A Post-Cookie World
Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...
Real-time buying for real-time events: Leveraging Programmatic TV for Live Ev...
The Right Audience for the Job: Cadillac’s First Party Data Engine
The Right Audience for the Job: Cadillac’s First Party Data Engine
Sustained Innovation Through Creativity, Technology & Data
Sustained Innovation Through Creativity, Technology & Data
Search and Performance Insider Summit - Survey Results
Search and Performance Insider Summit - Survey Results
Reaching Buyers Without Cookies
Reaching Buyers Without Cookies
Cookie Apocalypse!!!
Cookie Apocalypse!!!
Leveraging Performance Video on Amazon
Leveraging Performance Video on Amazon
MediaPost Publishing Insider Summit Survey
MediaPost Publishing Insider Summit Survey
When Less is More: Building a Successful Advertising Business from a Subscrip...
When Less is More: Building a Successful Advertising Business from a Subscrip...
What Do First Party Data and Golf Have In Common?
What Do First Party Data and Golf Have In Common?
Turning Customers Into Fans: Church’s New Social Media Playbook
Turning Customers Into Fans: Church’s New Social Media Playbook
Restaurant Customer Engagement: The Path to Personalization
Restaurant Customer Engagement: The Path to Personalization
Delivery & Streaming, the Ultimate Experience with Roku
Delivery & Streaming, the Ultimate Experience with Roku
Focus Brands’ Licensing Calculus
Focus Brands’ Licensing Calculus
Three Tips to Maximize Creative Asset Efficiency
Three Tips to Maximize Creative Asset Efficiency
The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the Numbers
The QSR Media Dispersion: Pre, Mid & Post Pandemic – By the Numbers
Último
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon investment
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
gargpaaro
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
meghakumariji156
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Falcon Invoice Discounting
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
uneakwhite
Structuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdf
laloo_007
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
PanhandleOilandGas
Power point presentation on enterprise performance management
Power point presentation on enterprise performance management
VaishnaviGunji
Falcon Invoice Discounting: Tailored Financial Wings
Falcon Invoice Discounting: Tailored Financial Wings
Falcon Invoice Discounting
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
Eric T. Tung
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
pr788182
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Abortion pills in Kuwait Cytotec pills in Kuwait
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
rwgiffor
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
NadhimTaha
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Tim Wilson
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
ZurliaSoop
New 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck Template
CannaBusinessPlans
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
Cynthia Clay
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Admir Softic
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
ssuserf63bd7
Último
(20)
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
Structuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdf
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
Power point presentation on enterprise performance management
Power point presentation on enterprise performance management
Falcon Invoice Discounting: Tailored Financial Wings
Falcon Invoice Discounting: Tailored Financial Wings
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
New 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck Template
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Andy fisher
1.
© 2013 Merkle
Inc. All Rights Reserved. Confidential 1 Analytics Trends from the Trenches Not Really Magic – Secrets of real time Personalization and Attribution
2.
© 2013 Merkle
Inc. All Rights Reserved. Confidential 2 The Customer Relationship Marketing Agency POS Phone Site Mobile TV Radio Display Print Social Direct mail Email Search Integrating diverse capabilities Through optimizing customer touchpoints Life sciencesNonprofit| || Increased customer value Improved media effectivenessImproved marketing ROI| | CRM Outcomes Integrating diverse capabilities Consulting Technology Experience, creation & digital mediaData & analytics| | | Utilizing industry experience to drive strategy Delivered across multiple engagement types Consulting | Marketing services | Agency of record Life sciencesRetail banking & Consumer finance Media & entertainment Technology & B2B Nonprofit Insurance & wealth management | | | || Retail |
3.
© 2013 Merkle
Inc. All Rights Reserved. Confidential 3 Merkle Company Overview • Bronze Stevie Award “Business to Business Marketing Campaign of the Year- Business Services” „13 • Ad Age A-List: “Agency to Watch in 2012” • Largest privately-held agency in U.S., Ad Age ‟12 • 6th Largest CRM/Direct Marketing Agency, Ad Age ‟12 • Recognized by SmartCEO Magazine as a Future 50 Company „11 • NCDM Awards ‟04, ‟05, ‟06, ‟09, ‟10, „11 • Recognized by Forrester ‟03, „06, ‟07 &‟10 • Multiple MAXI Award Winner ‟10 ‟11 • Multiple DMA Innovation Award Winner „10 Distinctive experience Extraordinary expertise Sustained 25% growth since 1989 Awarded and recognized Revenueinmillions • Privately held by current management since 1988 • 150+ world class clients • Manage over 140 marketing databases • Manage 1.6+ petabytes of customer data • Inform over $10 billion marketing decisions annually • 1,700+ Employees • 250+ advanced degreed statisticians • 300+ dedicated digital professionals • 500+ marketing technology professionals • 100+ creative professionals $148 $180 $211 $223 $255 $303 $320 $365 $50 $100 $150 $200 $250 $300 $350 $400 2006 2007 2008 2009 2010 2011 2012 2013E
4.
© 2013 Merkle
Inc. All Rights Reserved. Confidential 4 We Wrote a Book – for Analysts by Analysts Focus on HOW you bring customer-centric data, infrastructure and analytics to digital What‟s Possible and not Possible Anonymous/Known Profile Data Channel Specific Data Source issues Client Examples 70+ Analysts Contributed The realities of making this happen I‟m here to share some of the Trends I saw with you…
5.
© 2013 Merkle
Inc. All Rights Reserved. Confidential 5 3% 14% 3% 5% 5% 5% 15% 5% 5% 40% 30% 40% 30% Attribution: The Theory – but how to handle non-addressable? Day 8-30 Day 1-7 Day 0-1 New Customer Actual experience Customer clicks paid search, so search gets credit Search over-attributed Direct Consumer clicked on search link. Rules: TV and DM exposure possible in last 7 days, so assign credit Better but still not accurate Rules Based Modeled Model-adjusted interaction Most accurate $ TV viewDirect mail sent Newspaper view Display view Social visitWebsite visit Paid search click Mass and Offline Digital 5 100%
6.
© 2013 Merkle
Inc. All Rights Reserved. Confidential 6 Historically non-addressable media has been valued with MMO Time 0 50 100 150 200 250 300 350 0 5 10 15 20 25 30 Time TV 0 200 400 600 800 1000 1200 0 5 10 15 20 25 30 Time Direct Mail 0 50 100 150 200 250 0 5 10 15 20 25 30 Time Radio Input Data • Relevant data collected to incl. paid media & external influencers • Data is transformed to account for 2 key concepts : 1.Adstock – media exposure has a lasting impact over time 2.Saturation – there are upper limits for response (leads, apps, etc.) 0 10 20 30 40 50 60 1 3 5 7 9 11 13 15 17 19 21 23 Revenue Time Sales Decomposition TV Direct Mail Radio Print Base Statistical Models Base 51% Print 14%Radio 8% Direct Mail 11% TV 16% Segment 1 p i t p itit i xy 1 - 100 200 300 400 500 600 Segment 1 Segment 2 280 298 73 73 42 46 62 49 87 71 Revenue TV Direct Mail Radio Print Base Statistical Models • Econometric methodology based on statistical and economic theory • Most basic model is multiple regression using OLS (Ordinary Least Squares) • Model sophistication rapidly advances to solve problems in data or estimation Investment 0 20 40 60 80 100 120 140 160 180 200 0.0 24.0 48.0 IncrementalRevenue Investment Amount Print Radio Direct Mail TV 0 20 40 60 80 100 120 140 160 180 200 0.0 24.0 48.0 IncrementalRevenue Investment Amount Print Radio Direct Mail TV Response Curves & Optimization • Estimated coefficients from model are used to simulate response at every input level, giving a response curve • Optimizations are based on the concept of Marginal Return on Investment, which comes from the response curve
7.
© 2013 Merkle
Inc. All Rights Reserved. Confidential 7 Trend 1: Top Down MMO and Bottom Up Attribution Merge Display $60 Video $80 Search $91 Other $113 LG 1 - $190Video 1 - $121 Video 2 - $35 Video 3 - $213 Video 4 - $23 Video 5 - $8 Video 6 - $4 Search 1 - $115 Search 2 - $87 Search 3 - $39 LG 2 - $163 LG 3 - $87 LG 4 - $74 LG 5 - $32 LG 6 - $29 LG 7- $11 Remarketing - $12 Guaranteed - $80 Non-guaranteed - $30 Auto / insurance - $18 National media (TV & radio) $140 Local media (TV & radio) $200 Direct mail $180 Digital $83Mix Digital Attribution Top down Bottom up Digital Attribution and Marketing Mix Modeling are unified into one version of truth. $ Sales
8.
© 2013 Merkle
Inc. All Rights Reserved. Confidential 8 Reality Check MMO + Attribution • Media Mix Optimization together with Attribution • One model • Integrates Offline and Online • Most vendors doing some form of this • Historically the two are related Better Math X-Channel experts Attribution gaps • Incrementality • Decay Factors • Interplay of media • Data Scientists • All channel data • Data Viz Experts • Hard to find To do this well you need Data Quality – Cooke Data has Issues • Idea 1: Leverage CRM data • Idea 2: Leverage Panels/”Good” samples • Idea 3: Statistical Identification/Fingerprinting • Idea 4: Model Cookie Deletion • Idea 5: First Party Data • No Silver bullet Lack of Validation • Rare in MMO • Very rare in Attribution • No agreed upon methodology Open Issues Social Challenges • Predicitvity • Models • Sentiment Problems
9.
© 2013 Merkle
Inc. All Rights Reserved. Confidential 9 The future: MMO/Attribution becomes segment based Display $60 Video $80 Search $91 Other $113 LG 1 - $190Video 1 - $121 Video 2 - $35 Video 3 - $213 Video 4 - $23 Video 5 - $8 Video 6 - $4 Search 1 - $115 Search 2 - $87 Search 3 - $39 LG 2 - $163 LG 3 - $87 LG 4 - $74 LG 5 - $32 LG 6 - $29 LG 7- $11 Remarketing - $12 Guaranteed - $80 Non-guaranteed - $30 Auto / insurance - $18 National media (TV & radio) $140 Local media (TV & radio) $200 Direct mail $180 Digital $83 Measurement and Calibration by Segment Mix Digital Attribution Segment 1 Segment 2 Segment 3 Top down Bottom up Starting in some verticals (i.e. Life Sciences). Huge opportunity for people here.
10.
© 2013 Merkle
Inc. All Rights Reserved. Confidential 10 Personalization: If I solve for identity and experience, I can … Understand whom I am speaking with Personalize and optimize the experience Attribute the behaviors Movers & Shakers Family Matters Mature Planners Passives Loners
11.
© 2013 Merkle
Inc. All Rights Reserved. Confidential 11 Trend 2: Cross-channel personalization AgentDigital Media Search Sales force automation / call planning prioritized by agent‟s segment and value mix Served Fixed Income X-sell offer Increased bid amount on “retirement planning” Increased Sales Force ProspectingCreative selection Site For display, optimization output is directly fed to the Demand Side Platform Decisioning Optimization Feed For SEM, bidding engine weights are output of analytics correlating keyword to high-value segments For site, real-time integration of segments into offer management system
12.
© 2013 Merkle
Inc. All Rights Reserved. Confidential 12 Reality Check Many people doing within channel personalization well Far fewer are doing x-Channel personalization Cross Channel Infrastructure • Data source across channels • Enterprise segmentation • Cross channel Technology • Within-channel activation • The technology is good enough To do this well you need Organizational Silos • Different Goals • Different notion of customer • Lack of incentive • Different measurement approaches Open Issues Think this will become a large practice moving forward Big opportunity for people in the room
13.
© 2013 Merkle
Inc. All Rights Reserved. Confidential 13 A few More Trends Worth Mentioning…
14.
© 2013 Merkle
Inc. All Rights Reserved. Confidential 14 Trend 3: Consistent Segmentation Across the Enterprise Multiple segmentations across media, site, CRM, research, etc all become one Strategic Tactical • Based on behavior • Actionable; tied to database • Informs tactics • Based on research • Rich insight into attitudes • Informs strategy Rich Actionable Strategic Planning Value Proposition Program Planning Addressable Media Big opportunity from programmatic techniques to become the activation layer.
15.
© 2013 Merkle
Inc. All Rights Reserved. Confidential 15 Trend 4: More Data in Connected CRM Platform (cDMP) Identifiable Platform (CRM) Targeting & Personalization cR TV Print Radio CCDM EM Display Search Social Mobile SiteRetail Aggregate Media Platform Digital Data Management Platform First, Second and Third Party Data Sources Integrated attribution and targeting accessible in real-time All anonymous and known digital exposures keyed to a universal user key (cookie level) Connected Recognition (cR) links known consumers (and their value) to their media interactions in the anonymous marketplace – mass and digital Foundational view of the prospect and customer including segmentation, contact history, and value All offline media interactions mapped to the individual/HH level including media research panel data Segmentation Measurement & Attribution Consumer Event Stream
16.
© 2013 Merkle
Inc. All Rights Reserved. Confidential 16 Data Explosion “Big Data” is complex Need for multiple sources Change in what’s valuable Increase of data sources, digital, frag mentation, and overall volume of data in unlike any other time in the industry “Big Data” is driving big confusion; not always translating into insights No single provider of data can do it all - there are plenty of data sources out there, but no single source can have all the answers “Smart Data” is not a commodity Increased focus on consumer preference and data privacy Privacy Trend 5: Fragmentation and Confusion in the Data World A POV: The industry needs validation services.
17.
© 2013 Merkle
Inc. All Rights Reserved. Confidential 17 Trend 6: Business Savvy Statisticians -> Data Scientists HR Manager: I used to look for unicorns – now I need purple unicorns All good new for the analytics community. But it will change how we do business. Data Scientists Big Data Tech: Hadoop, Hive, Pi g, Python, Mongo , Data Viz, etc Stat. Expertise: Modeling, Math, S AS, R, scientific, d eep data source knowledge etc Business Acumen: Communication, Pre sentation, MBA, cons ulting etc Academia Organization • How to train? • What department? • Many Universities trying experiments • Many self-taught • How to hire/create? • How to incent? • Analysts rise in org •CMOs •CTOs Business Model The Big Question • Costs rise • New models form • Some exit •Outsourcing wage gap closing • What happens when these people manage traditional media buys?
18.
© 2013 Merkle
Inc. All Rights Reserved. Confidential 18 Andy Fisher Chief Analytics Officer 410.794.7036 alfisher@merkleinc.com Questions?
Baixar agora