4. “We're on the cusp of a change as significant as the transition from
a dial-up Internet experience to a broadband experience. This is
a fundamental shift in how people access the Web and a
corresponding shift in what they do when they get there.”
14. Consumers are much more
interested in their own lives than
they are in brands…
…And they are much more
interested in BRANDS, than they
are in ADVERTISING
15. Brands should start to see themselves
as ‘networks of the unacquainted’ –
linking like-minded strangers
together under a common cause or
interest.
Brands should provide spaces,
channels and platforms that connect
people and give them a voice and a
community.
Grant McCracken / Chief Cultural Officer
Reference James Gross of Percolate talking about planning for ‘surfaces’….
We have a saying around work “1% finished.” You hear Mark say it all the time, and you see it all over the offices. It’s like a mantra of what we’re doing.But you talk to Mark, and to the engineers at Facebook, and you realize they really mean it. This thing, this change in our world is only 1% finished.And I think that applies to all of us. Social isn’t just here to stay—it just barely got here.And it is the people in this room, who have the opportunity to build the future of social and mobile marketing.I personally, cannot wait to see where this journey takes us.Thank you.
