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MediaPost

Negócios Tecnologia

Matt Compton
Business Consultant, Studio Orange
mcompton@exacttarget.com
@comptonmc

“May you live in interesting times” - Anonymous

Apps/Push Notifications

THE MARKETING (R)EVOLUTION Mobile Email
SMS
Group Texting
Social DM
Voice Marketing
Mobile Email
IM IM IM SMS + MMS
Email Email Email IM
Events Events Events Events Email
Direct Mail Events
Direct Mail Direct Mail Direct Mail Direct Mail
Telephone Telephone Telephone Telephone Telephone

<1990 1990s 1999 2000s 2012
TV TV TV TV TV
Radio Radio
Radio Radio Radio Print
Print Print Print Print Display
Display Display Display Display Website
Cable TV Website Website Search
Online Display
Website Search Search Paid Search
Search Online Display Online Display Landing Pages
Online Display Paid Search Paid Search Microsites
Landing Pages Landing Pages Online Video
Affiliate Marketing
Microsites Microsites Webinars
Online Video Online Video Blogs/ RSS
Webinars Affiliate Marketing Podcasts
Contextual
Affiliate Marketing Webinars Wikis
Blogs Social Networks
RSS Mobile Web
Podcasts Behavioral
Social Media & Ads
Contextual Virtual Worlds
Wikis Widgets
Social Networks Twitter
Mobile Web Mobile Apps
Geolocation
Virtual Events

Awareness and Interaction: Ally Bank

RESULTS
• Immediate presence
in an up-and-coming
channel

• Increase in number of
email subscribers and
a growing base of
mobile subscribers

• Growth in customer
satisfaction

• 1,300+ experts worldwide focused on client success
• $200 million in private capital raised since 2009
• Public offering completed March 2012 (NYSE: ET)
• Historically 20%+ of Revenue in R&D
• Focus on Email, Mobile, Social, & Sites

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0815 omma mobile sponsored breakfast exact target

1. Matt Compton Business Consultant, Studio Orange mcompton@exacttarget.com @comptonmc “May you live in interesting times” - Anonymous

5. Apps/Push Notifications THE MARKETING (R)EVOLUTION Mobile Email SMS Group Texting Social DM Voice Marketing Mobile Email IM IM IM SMS + MMS Email Email Email IM Events Events Events Events Email Direct Mail Events Direct Mail Direct Mail Direct Mail Direct Mail Telephone Telephone Telephone Telephone Telephone <1990 1990s 1999 2000s 2012 TV TV TV TV TV Radio Radio Radio Radio Radio Print Print Print Print Print Display Display Display Display Display Website Cable TV Website Website Search Online Display Website Search Search Paid Search Search Online Display Online Display Landing Pages Online Display Paid Search Paid Search Microsites Landing Pages Landing Pages Online Video Affiliate Marketing Microsites Microsites Webinars Online Video Online Video Blogs/ RSS Webinars Affiliate Marketing Podcasts Contextual Affiliate Marketing Webinars Wikis Blogs Social Networks RSS Mobile Web Podcasts Behavioral Social Media & Ads Contextual Virtual Worlds Wikis Widgets Social Networks Twitter Mobile Web Mobile Apps Geolocation Virtual Events

6. www.exacttarget.com/sff

10.

11. Awareness and Interaction: Ally Bank RESULTS • Immediate presence in an up-and-coming channel • Increase in number of email subscribers and a growing base of mobile subscribers • Growth in customer satisfaction

12. Customer Service: OCTA

13. Event Management: 2012 Super Bowl

14.

15. May 14, 2012

16. • 1,300+ experts worldwide focused on client success • $200 million in private capital raised since 2009 • Public offering completed March 2012 (NYSE: ET) • Historically 20%+ of Revenue in R&D • Focus on Email, Mobile, Social, & Sites

17.

18.

19. www.exacttarget.com/sff

0815 omma mobile sponsored breakfast exact target

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