The Opportunity in Business-to-Business (B2B) Online Communities

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2. The Opportunity in Business-To-
Business (B2B) Online Communities
By: Gabriel Karam
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3. Progression of technology
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4. Progression of technology
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5. Progression of technology
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6. Progression of technology
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Technology has changed
the flow of information…

8. What do we do then?
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Connect and engage
Communicate
(push strategy)
Simply, embrace it…
Provide relevant info
(pull strategy)

9. Facts and figures…
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Today, over 90% of b2b buyers start their
buying cycle online by researching companies,
products, and solutions before seeking help from
sellers.

10. Facts and figures…
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93% of business buyers believe all companies
should have a social media presence
85% of business buyers believe companies
shouldn’t just present information via social media –
they should also interact and engage with them
Source: Buzz Marketing

11. Facts and figures…
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12. The challenge is how?
Create a clear online marketing strategy starting
with your Website and question:
What do we need our website to do?
How can we make our website as frictionless as possible?
How can we make our website sharable on different
social media networks?
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13. B2B Online presence
Participate in online communities
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Reach ~3 Million professional
from the Middle East
Reach ~1 Million professional
from the Middle East
Reach ~750,000 professional
from the Middle East

14. B2B Online presence
Advertise online
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B2B advertising spend on social media and lead
generation sites is forecasted to grow at an annualized
rate of 21% and 17% respectively to 2013
Online accounted for 7% of the B2B marketing mix in
2008. This is set to reach 12% by 2013
Source: AMR International B2B Online Marketing Assessment and Forecast to 2013

15. B2B Online presence
Advertise online
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B2B interactive marketing spending will climb to nearly
$4.8 billion in 2014.
Source: Forrester Research

16. Targeted campaign
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17. Targeted campaign
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18. Tips
Don’t dump your content on your website or
other communities without a clear content
strategy that is integrated from an online
marketing strategy
Treat your audience online as you treat them
face 2 face
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19. Tips
Set clear online marketing strategy that is
integrated from your overall business plan…
and remember:
“Your competitors are down the corner!”
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20. Finally…
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th@nk you! Gabriel Karam
Head of Advertising Sales
Zawya
Tel: +971 4 363 5660
Mobile: +971 50 3495196
Email: gabriel@zawya.com