Internet Marketing Seminar - Why it's now easier than ever to reach your target audience
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Semelhante a Internet Marketing Seminar - Why it's now easier than ever to reach your target audience
Semelhante a Internet Marketing Seminar - Why it's now easier than ever to reach your target audience (20)
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Mais de Media Matters (7)
Internet Marketing Seminar - Why it's now easier than ever to reach your target audience
- 1. Why it’s easier than ever to reach your target audience April 15 th 2010 Internet Marketing
- 2. Karen McNulty, chartered marketer and online specialist, Media Matters Karen outlines the opportunities presented to all businesses by the internet revolution and explains the huge benefits of embracing this new world. Sarah Burgess, sales and marketing director, Retirement Villages Ltd The national retirement specialists have embraced new media opportunities to reach an older, niche market. Karen Dykes, Anne Corder Recruitment ACR is an award-winning Peterborough-based recruitment business transformed by the online revolution and now operating in a paperless environment. Kelly Harrison, web/digital marketing manager, Royal National Institute of Blind People How digital marketing, including social networking, is enabling the RNIB to reach a wider audience, opening up brand new routes for communication and engagement.
- 3. Karen McNulty Media Matters April 15 th 2010 Internet Marketing
- 6. Going global is at our fingertips
- 18. How important is it?
- 25. Listen
- 26. Join in
- 27. Engage
- 36. Is your business Internet marketing yet? http://www.slideshare.net/mediamatters #IMPB10
- 37. Retirement Villages Ltd Sarah Burgess Sales and Marketing Director
- 46. Pay Per Click advertising (PPC)
- 49. Do what works for you All a question of balance
- 50. Why It’s Now Easier Than Ever To Reach Your Target Audience 15 th April 2010 Karen Dykes Recruitment Partner, Anne Corder Recruitment
- 51. Our Website www.annecorder.co.uk Re-launched January 2009
- 54. www.twitter.com/ACRPeterborough Launched April 2009 299 tweets 140 followers
- 55. www.linkedin.com/companies/ anne-corder-recruitment Engaging with business contacts 409 connections across the ACR team of 9 linked-in users
- 56. ACR Blog www.annecorder.blogspot.com Launched January 2009 Average 3 blog posts per month 779 unique visitors in 12 months 12 months to 31 March 2010
- 57. http://tiny.cc/ACRfacebook Engaging with job seekers Launched March 2010 11 fans
- 74. Why it’s easier than ever to reach your target audience April 15 th 2010 Internet Marketing
- 75. Is your business Internet marketing yet? http://www.slideshare.net/mediamatters #IMPB10
Notas do Editor
- If you’re a Twitter user, our hashtag is IMPB10. You can use it to tweet tonight, or search Twitter for news related to the event afterwards. What’s a hash-tag? A unique reference for twitter users to group together information on one topic or event. Great example of how easy it is to share news!
- Here’s a quick search result on Twitter (yesterday) showing the chat about IMPB10
- If we use the Internet. Which is one of the main reasons it has changed the way we market – because people are sharing news and information instantly. Social media such as facebook and Twitter, make this really easy. Social media are most commonly seen as social networks, such as Facebook, MySpace or YouTube. Here’s how this works…
- One of the reasons that became an overnight news item, was through the use of social media the minute the video got posted on YouTube it spread fast.
- And people are still talking about it….
- That was a quick snapshot of just how powerful social media can be and yes, that’s an extreme example that’s harder to relate to marketing in business, although today the method is the same for any GOOD CONTENT on the web. More of that later… Back to Internet marketing for a minute.
- Marketing your business always needed the right marketing mix of activity to reach your target audience and drive sales and there were a number of methods available to us. That hasn’t changed.
- We can still use all of those techniques, and our objective is still to reach customers who will buy from us.
- Only now we’ve got another set of tools to access online.
- Comparethemarket.com – from an off-the-wall idea to execution, this campaign took off online
- And now of course there’s an App!
- And it’s not just Google that we’ve got to target…
- No excuse! Don’t have to have a huge marketing budget…
- Introduction
- History- 1970’s, basic office automation would make paper redundant, a PC on every desk
- Take stock
- No excuse! Don’t have to have a huge marketing budget…