1. Idea
evalua3on
&
selec3on
workshop
16
October
2012

2. Useless Japanese Inventions
C
H
I
N
D
O
G
U

3. Tassoul’s
creative
process

4. One
view
of
“product”
development

5. Create a vision!
ON THE COVER
QUOTES
R
TO IN
S
M
ER
S A
COV
BR
IMAGES
BIG
S
HEADLINE
SIDEBARS

6. Inventorising
ideas
(15
minutes)
• PMI
(from
Edward
de
Bono)
– Plus
–
what
are
the
plus
points
of
each
idea/
cluster?
– Minus
–
what
aspects
of
each
idea/cluster
might
need
to
be
improved
– Interes3ng
–
what
is
interes3ng
about
each
idea/
cluster
• Do
the
whole
PMI
idea/cluster
and
then
move
on
to
the
next
– Write
them
on
a
new
Post-­‐it

7. Elabora3ng
ideas
(15
minutes)
Make
your
ideas
more
explicit
• Make
a
storyboard
of
how
the
idea
would
be
used
by
your
target
group
– Alterna3vely
do
a
role
play
the
idea
where
one
or
more
of
you
is
the
user
and
one
of
you
is
the
product
(BTW
I
would
then
draw
it
or
storyboard
it)
(These
techniques
are
a
form
of
prototyping)

13. Developing
criteria
(15
minutes)
• Work
as
a
team
to
develop
explicit
(not
intui3ve)
criteria
to
evaluate
your
ideas
– Specifica3ons
• What
criteria
does
the
briefing
give
you
(3me,
cost,
technology,
brand
values,
etc.,
etc.)
that
could
allow
you
to
evaluate
your
ideas?
– Requirements
• What
requirements
other
than
those
in
the
briefing
would
lead
you
to
a
yes/no
decision
about
an
idea
(innova3on,
cultural
fit,
feasibility)
– Wishes
• What
do
you
as
a
team
want
to
achieve
(innova3on,
learning,
experience,
gradua3on
project)?
• Write
these
down
to
make
them
your
“selec3on
criteria
list”

14. Selec3on
based
on
explicit
criteria
• Alterna3ve
1:
Use
your
“selec3on
criteria
list”
to
evaluate
each
idea
– If
it
fails
but
your
gut
ins3nct
says
this
is
wrong,
try
to
elaborate
the
idea
further
(draw-­‐it,
role-­‐play
it,
storyboard
it)
• Alterna3ve
2:
C-­‐Box
– Try
the
C-­‐Box
and
then
do
alterna3ve
1

15. C-­‐Box
Not very Easy Feasibility Difficult
Innovation
Very

16. Tassoul’s
creative
process

17. One
view
of
“product”
development

18. Outro:
3ps
for
going
further
• Spend more time than we have had today on
evaluation & selection!
• Identify the stakeholders and decide what is
needed to make your idea acceptable!
• Elaborate further!
– More detailed sketches (analogue then digital)!
– Paper prototypes!
• Keep the user at the centre of the process!
– Personas!
– Role play & scenarios!
– IDEO method cards!
• Attention to detail!!
• Enjoy the process even when it is hard!