1. Scaling your Ad Revenues

3. Facebook Connected

4. Fueled by Digital Currency

5. . . . and Brand Advertising

6. “The holy grail business model…is neither purely ad-supported, all virtual goods,nor subscription-based,but rather a complementary blend of revenue streams…” - GamesBeatJanuary, ‘10

7. Revenue Mix

8. Maximizing ARPU 90% + <10%+

9. Platformed and Syndicated

11. Innovative Content

13. Social Games Facebook Games

15. Brands can dynamically integrate custom, branded items into top social games

16. BrandBoost is integrated with DoubleClick’s DART platform enabling targeting and measurabilityIntroducing a scalable advertising platform that enables brands to engage social gamers and enhance their play.

17. Sponsored Items

18. Sponsored Sessions

20. Promotion of Custom Item can be Geo and Demo targeted

21. Redemptions throttled based on advertiser spend

23. BrandBoost is rapidly being deployed across the hottest games on Facebook enabling brands to target individual games or audience segments across multiple games. Potential Reach of over 10 Million Daily Unique Players!

25. Does it scale?

26. Is it addressable?

28. BrandBoost Performance 25 Concurrent BrandBoost Campaigns and growing Campaign Budgets ranging from $50k - $1 million + Results are driving increased investment

30. Advertising Will Be 30 – 50% of your ARPU by 2013

31. Thanks! Email: bill.clifford@wildtangent.com Twitter: @bill_clifford