1. Rethink
Probable
S OCIAL A DS
MOTIVITY MARKETING, INC.

2. C ONTENT
 7 Rules For Facebook
 Motivity Cases In Point
@K EVIN MR YAN
 Contact
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MOTIVITY MARKETING, INC. CONFIDENTIAL

3. M OTIVITY
Small Agency, Big Work
3
MOTIVITY MARKETING, INC.

4. C ONTRIBUTION
4

5. R ULE #1 : A LWAYS S TART WITH F RIENDS

6. R ULE #2 : E XPAND TO FANS OF R ELATED
B RANDS

7. #3 : U SE K EYWORD S TEMMING TO F IND
I NTERESTS

8. #4: M ICRO -S EGMENT Y OUR A UDIENCE
Finely tuned segments allow you to shift spend to
audiences that perform, increasing conversion and ROI.

9. #5 : T EST I MAGES B EFORE C OPY
 Draw attention to
ads with
contrasting colors
 Link images to
audience to
increase relevance
 When in doubt,
test pictures of
cute puppies!

10. #6: K EEP A DS F RESH
Finely targeted audience
X
4 hours/week on
Facebook
=
Ad Blindness

11. R OTATION = O PTIMIZATION
Rotate ads every 2-3 days
or as impressions drop
 Maintain impression volume
 Increase click-through rates
 Lower cost-per-like

12. #7: M AINTAIN THE FACEBOOK E XPERIENCE

13. C ASES I N P OINT
 “Casual Luxury” Brand
 Retained to help organize
digital strategy, search
engine advertising
 Refined & optimized
campaign wide
architecture
 Success
 Doubled search revenues
 Expanded to SEO,
Facebook Ads
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MOTIVITY MARKETING, INC. CONFIDENTIAL

14. C ASES I N P OINT
 Transitioning brand & product imagery for Facebook
 Focus on assets, central object of the image
Before: Current email graphic
After: Facebook graphic
ad feature product and
use LP logo over left thigh
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MOTIVITY MARKETING, INC. CONFIDENTIAL

15. C ASES I N P OINT
 Transitioning brand & product imagery for Facebook
 Ad sizes are small and graphics are static
Before: Current Site Content Graphic
After: Facebook graphic ad
Feature product and use LP
logo in place of “vintage trend
alert”
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MOTIVITY MARKETING, INC. CONFIDENTIAL

16. C ASES I N P OINT
 Dutch “mobility” brand
 Motivity’s role:
 Help organize digital strategy
 Search Engine Marketing
 Search Engine Optimization
 Search Engine Advertising (PPC)
 Facebook Advertising
 Success
 Refined revenue attribution
eliminated waste
 Increased revenue and “Fan” base
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MOTIVITY MARKETING, INC. CONFIDENTIAL

17. C ASES I N P OINT
 “Live Fast” lifestyle brand in
transition with MMA roots
 Retained for Digital
Strategy, SEM, and
Facebook Ads
 Successfully implemented
multi-channel Facebook +
Search + Display + Search
Retargeting
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MOTIVITY MARKETING, INC. CONFIDENTIAL

18. I MPLEMENTATION
 Facebook Ads – Sell More Product, Increase Engagement Rates
 Targeted Facebook “look and feel” landing pages

19. I MPLEMENTATION
 Facebook Ads – Sell More Product, Increase Engagement Rates
 Increase “Likes” matching message to landing pages

20. I MPLEMENTATION
 Facebook Ads – Sell More Product, Increase Engagement Rates
 Landing pages capture email with unique look and feel

21. 3 E SSENTIALS
 Structure digital media budgets so you can take
advantage of the latest tools in media buying,
targeting, and data analysis.
 Focus on learning while earning
 What works? What doesn’t?
 Prep for smart online media at scale
 Budget for testing and learning
 Focus on intelligence gathering
 No device is an is an island
 Follow your audience

22. T HANK YOU !
Contact:
www.motivitymarketing.com
info@MotivityMarketing.com
Special Thanks:
MOTIVITY MARKETING, INC.