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eBooks vs. Apps:  When Apps Are Not  Necessary Copyright © 2011 eBook Architects LLC. All rights Reserved.
Apps are  usually good  choices for: Copyright © 2011 eBook Architects LLC. All rights Reserved.
Medical Legal Religious or other reference and database‐driven content Copyright © 2011 eBook Architects LLC. All rights Reserved.
Highly interactive content Copyright © 2011 eBook Architects LLC. All rights Reserved.
Cases where the interface  needs to be heavily  controlled Copyright © 2011 eBook Architects LLC. All rights Reserved.
Apps are not always  necessary; eBooks offer many  similar options and  benefits Copyright © 2011 eBook Architects LLC. All rights Reserved.
Copyright © 2011 eBook Architects LLC. All rights Reserved.
Are these necessary? Copyright © 2011 eBook Architects LLC. All rights Reserved.
Many content  creators are just  unaware of the  abilities and benefits  eBooks provide Copyright © 2011 eBook Architects LLC. All rights Reserved.
Basic  Formatting Copyright © 2011 eBook Architects LLC. All rights Reserved.
Copyright © 2011 eBook Architects LLC. All rights Reserved.
Copyright © 2011 eBook Architects LLC. All rights Reserved. Copyright © 2011 eBook Architects LLC. All rights Reserved.
Copyright © 2011 eBook Architects LLC. All rights Reserved.
Copyright © 2011 eBook Architects LLC. All rights Reserved.
Copyright © 2011 eBook Architects LLC. All rights Reserved.
Copyright © 2011 eBook Architects LLC. All rights Reserved.
Copyright © 2011 eBook Architects LLC. All rights Reserved.
Copyright © 2011 eBook Architects LLC. All rights Reserved.
Copyright © 2011 eBook Architects LLC. All rights Reserved.
Copyright © 2011 eBook Architects LLC. All rights Reserved.
Copyright © 2011 eBook Architects LLC. All rights Reserved.
Copyright © 2011 eBook Architects LLC. All rights Reserved.
Copyright © 2011 eBook Architects LLC. All rights Reserved.
Copyright © 2011 eBook Architects LLC. All rights Reserved.
Copyright © 2011 eBook Architects LLC. All rights Reserved.
Copyright © 2011 eBook Architects LLC. All rights Reserved.
Copyright © 2011 eBook Architects LLC. All rights Reserved.
Fixed Layout Copyright © 2011 eBook Architects LLC. All rights Reserved.
Copyright © 2011 eBook Architects LLC. All rights Reserved.
Copyright © 2011 eBook Architects LLC. All rights Reserved.
Copyright © 2011 eBook Architects LLC. All rights Reserved.
Copyright © 2011 eBook Architects LLC. All rights Reserved.
Copyright © 2011 eBook Architects LLC. All rights Reserved.
Copyright © 2011 eBook Architects LLC. All rights Reserved.
Copyright © 2011 eBook Architects LLC. All rights Reserved.
Benefits of Making an eBook Copyright © 2011 eBook Architects LLC. All rights Reserved.
Cost Copyright © 2011 eBook Architects LLC. All rights Reserved.
Consumer File Management Copyright © 2011 eBook Architects LLC. All rights Reserved.
Distribution Copyright © 2011 eBook Architects LLC. All rights Reserved.
Warning: If you make  an app that is really  just an eBook, Apple  might reject it Copyright © 2011 eBook Architects LLC. All rights Reserved.
2.21: Apps that are simply  a song or movie should be  submitted to the iTunes  store. Apps that are simply  a book should be  submitted to the  iBookstore Copyright © 2011 eBook Architects LLC. All rights Reserved.
Potential  Limitations Copyright © 2011 eBook Architects LLC. All rights Reserved.
Many of these cool  features are only found in  iBooks right now Copyright © 2011 eBook Architects LLC. All rights Reserved.
ePub3 will not save the  world Copyright © 2011 eBook Architects LLC. All rights Reserved.
New in ePub3 • XHTML5 • Spine can have HTML and SVG • Video & audio support • EPUB 3 Audio Overlays • JavaScript support • Enhanced global language support (vertical  writing, writing directions) • MathML support • CSS media‐queries • CSS3 styling with ePub‐specific prefixes Copyright © 2011 eBook Architects LLC. All rights Reserved.
New in ePub3 • XHTML5 • Spine can have HTML and SVG • Video & audio support • EPUB 3 Audio Overlays • JavaScript support • Enhanced global language support (vertical  writing, writing directions) • MathML support (not complete) • CSS media‐queries • CSS3 styling with ePub‐specific prefixes Copyright © 2011 eBook Architects LLC. All rights Reserved.
Where do we  go from here? Copyright © 2011 eBook Architects LLC. All rights Reserved.
Decide how you want the  content to look and  function. Copyright © 2011 eBook Architects LLC. All rights Reserved.
Determine how much of  that is absolutely  necessary. Copyright © 2011 eBook Architects LLC. All rights Reserved.
Look at your options in  both the app and eBook  worlds. Copyright © 2011 eBook Architects LLC. All rights Reserved.
Joshua Tallent Founder/CEO 512‐939‐3466 joshua@ebookarchitects.com @jtallent

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