1. agora pulse
DEFINITIVE ANSWERS TO THE 6
MOST COMMON QUESTIONS
MARKETERS ASK ABOUT
FACEBOOK
Inside Social Marketing, New York City, December 3-4, 2013
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2. What percentage of your
fans can you expect to
reach with each post?
“ You will reach 16% of your fans”
(Facebook)
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3. “ Facebook Page posts reach 16% of
their fans, on average ”
Well, an average remains an average…
Yours is somewhere in between…
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4. Size does matter
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5. It’s all about big data!
http://barometer.agorapulse.com
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6. How is your page doing?
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7. All industries are not equal
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8. All industries are not equal
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9. Is a third party publishing
app going to reduce the
performance of my posts?
“Facebook Content Published Via ThirdParty Tools Suffers 67% Fewer Likes”
(Hubspot)
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10. Facebook vs. Third party app
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11. What is the best practice to
post on my page (timing,
quantity)?
“ Ideally, you should post between 5 and
10 times a week”
(Socialbakers)
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12. Best practice for publishing
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13. Best practice for publishing
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14. Best practice for publishing
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15. Best practice for publishing
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16. Can I still expect my
Facebook contest or
promotion to go viral?
“ Your Facebook contest will go viral,
guaranteed!”
Random Facebook app vendor
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17. Facebook users don’t accept invitations
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18. Only 12% of participants share
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19. Participants share, their friends don’t click
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20. OpenGraph Sharing works much better
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21. Will requiring the installation
of my Facebook app reduce
conversions?
“I don’t want my fans to install an app to
enter my contest, this hurts my
conversion!”
(A disgruntled client)
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22. Facebook app install conversion
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23. Facebook app install conversion
http://newsroom.fb.com/News/696/Updates-to-Facebook-Login
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24. Facebook app install conversion
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25. Facebook app install conversion
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26. Facebook app install conversion
Average conversion Best conversion
Worst conversion
Sweepstakes
74%
90%
60%
Instant Win
71%
90%
48%
Quiz
78%
100%
60%
Photo contest
70%
85%
55%
Fan Vote
58%
99%
28%
Personality test
71%
99%
50%
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27. Are Facebook users
entering contests and
promotions via mobile?
“ Your Facebook tabs will not be visible
on a mobile device ”
(Fact)
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28. Facebook promotions on mobile
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29. Facebook promotions on mobile
http://www.facebook.com/AgoraPulse/app_244041225639079
VS.
https://apps.agorapulse.com/go/1046/16551
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30. Facebook promotions on mobile
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31. Bonus!
No one checks your Facebook page.
Ever. Really.
We have evidence!
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32. No one visits your Facebook page
1.5%
Of your traffic happens on your Facebook
page…
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33. No one visit your Facebook page
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