IAC 2024 - IA Fast Track to Search Focused AI Solutions
Dennis Yu - Competitive Analysis on Facebook
1. Putting It Together With Analytics Dennis Yu CEO Blitzlocal dennis@blitzlocal.com
2. Average Facebook User Has 229Facebook friends People from high school Extended family Coworkers College friends Immediate family People from voluntary groups Neighbors 22% 12% 10% 9% 8% 7% 2% Source : Pew Research Center’s Internet & American Life Project
11. Summary Using Analyitcsyou can: See how different tactics affect the big picture See where you stand next to competitors See how you’re doing in real time See what your fans are talking about With all these resources and more provided you can get the edge over the competition.
12. Thank You! Dennis YU CEO Blitzlocal dennis@blitzlocal.com Twitter.com/dennisyu Blog: dennis-yu.com
Notas do Editor
Every brand is going to have different proportions between offline consumers, consumers online and consumers on Facebook. We are able to estimate the size of these populations by comparing against direct competitors, related competitors and related brands.We have several techniques to estimate potential size: one based competitor traffic figures and one based on overall web traffic. As for current size, there is the size of the main hub, plus the overall portfolio that includes the pages.
Overlap calculated proportionately from FB ad tool