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Assignment 15 –
         Ancillary Inspirations
By…   Kaya Sumbland    Rahel Fasil
       Gledis Dedaj   Joanne Aroda
Ancillary Theme/Content
                                          Implying the false       Show the manipulation and            Showing audience
   Implying the
                                         interpretation and         brainwash from the media       realisation, but little effect
 lack of identify
                                     representation from media     on how hegemonic they are                to change
     and being                                                                                                                      Frightening image
  faceless in the                                                                                                                   showing media to
    media but                                                                                                                            be demonic
     those of a                                                                                                                      forcing audience
   higher power                                                                                                                       to follow them,
                                                                                                                                    and manipulating
                                                                                                                                      is to participate


 Shows a family
 fixed on social
     media –
   emphasise
 how much we                                                                                                                          Presenting our
  use, showing                                                                                                                         first episode
 perfect way to                                                                                                                       where media is
 control society                                                                                                                       puppeteer of
                                                                                                                                        our society




                                                                                                                                      Implying the
   Black and                                                                                                                         lack of identify
 white shows                                                                                                                             from the
lack of identify                                                                                                                     audience – we
 and with the                                                                                                                          are merely
TV head shows            Lies come up more
                                                                                                                                        what they
 hegemony in         dominant than the news –      Mocking audiences       Showing audience       Implying again we are
                                                                                                                                       create of us
   the media           news is black and white     minds for being a re-   to be a creation of    what the media make
                      showing lack of identity,    produce of what the         the media         us of, and enforce onto
                    life enforcing the one sided    media regurgitate.                                      us
                           portrayal on it
Ancillary Theme/Content
  I like the theme of walking
  into a book – could change
  and link to walking into TV                                 Enforcing the idea we are
      or media – where you                                    blind slaves to media, we
 become someone else or are                                      participate and they
  manipulated in that world                                           control us


     Shows dominance – like
     hegemony where media
    dominate and manipulate
         the audience
                                                              Shows lack of identify
                                                              and with the TV head
 This seems like web 3.0, the                                shows hegemony in the
  web become omnipresent,                                            media
     where although out
   participation in media is
stronger, it makes it easier for
   the industries to enforce
          ideologies

                                                                 Shows all the news,
                                                                ideologies, and other
      Presenting our first
                                                                 things on TV which
    episode where media is
                                                             pressure and enforce such
    puppeteer of our society
                                                             a strong impact on society
                                                              whereby it becomes too
                                                                        much
  I like the double meaning
     in what she's written,
    implying media is like a
   dominator of the whole
             world                                                Enforce the faceless
                                                             industry behind media, but
  Enforces being manipulated                                   also how participants on
  and influenced by media and                                 media become faceless in
          its ideologies                                             their identity
Font Style
The Facebook font would be                 This font was used a lot
good to use – further if we                in Web 1.0 sites and on
write our statistics on                    ‘notes’ on Microsoft so
Facebook, we would use this                it would link to the web
font, familiar to our                      revolution
audience

This font from the iPad                    I like the broken text
we could use because it                    effect – it could imply
links to the                               the separation of the
technological                              media and its
convergence part of our                    audience – or the
documentary – show                         broken, and
familiarity with out                       influenced mind of
audience                                   the audience from the
                                           media

                                           I like the simplistic
For the question on                        times new roman font
hegemony in the news,                      because its very
using bold big ‘breaking                   common to use on
new’ font would be good to                 blogs
gain audience attention

                                           The use of embedding
                                           images with mean or
                                           interpret texts as they
                                           are on social
Again this big bold font                   networking is probably
would be eye catching for                  more eye catching to a
readers – it would seem                    audience – and will
important and dominate on                  automatically show
the double page spread                     what our documentary
                                           will be about
Photography Style
                  I like the grey colour scale in these three pictures, because it emphasises the       I like the way it seems like
                              lack of originality and audience influence on the media.                  someone has graffiti on the
                 It takes away any life in media – portrays a darker and dull side, enforcing our       wall – it shows a
                              point that info comes out, and not much really comes in.                  understanding from the public
                                                                                                                        of media
                                                                                                                        hegemony, and
                                                                                                                        enforces that
                                                                                                                        sense that we are
                                                                                                                        blinded even
                                                                                                                        though its right in
                                                                                                                        front of us
I like the way the
animation with the
way they used a
dark blue colour,
creating an eerie
and creepy
atmosphere
around this picture
– showing media
and TV not as
colourful and nice
as it seems




      I like the way the newspapers have a                   I like the way it looks as though it has
      grey scale effect, with the red ‘lies’ on              been drawn then coloured in – also
      the top – implying danger and the way                  the colours are quite dull and dark
      it stands out above all the text the news              enforcing something not so good
      give out – make it seem obvious, yet we                about the media
      are still oblivious
Layout Design
Recurrent on all these spread they
have the whole background as the       The placement of the title                     They way the they had the
       image with text on top           and preview to article on                     title name on the side, put
This type of design I would want to   the top right corner is think                   vertically not to distract but
  put on my double page spread         is a nice way of laying out                    e read before the preview
                                                the spread                            was effective in that sense




Here they
added images
on top to
show more
angles of the
car – doesn’t
take away
form the main
image – this
could be an
option if we
wanted to add
more than                                                Similarly we could layout our title to show a meaning or connote
one image                                                something with media like ‘Showdown’ and ‘James Brown’
                                                         because it makes there article hint a story before reading
Text/Paragraph
                                   The manipulation of size to visually                   The title here shelters the preview
 Bold black drop                 enforce the drama of something on the                  paragraph which looks more creative
 quotes would be                  title – creates more of an effect when               than the others- also our title is long so
 good to include                          beginning to read article                     this could be something we would do
 on the double
 page spread as a
 preview to the
 subjects opinion



                                                                                                                                    The use of
                                                                                                                                    colour coding in
                                                                                                                                    this paragraph
                                                                                                                                    would be able
                                                                                                                                    to highlight the
The symbolism of                                                                                                                    major key in the
the B in the text                                                                                                                   article – like
applying to the                                                                                                                     here stands out
preview below                                                                                                                       the directors
would be eye-                                                                                                                       name
catching for a title




 I like the way the title is a different                                   I like the format of putting the large title directly
 font to the paragraph text                                                 above the preview paragraph to the article – so
 underneath                                                                          you look at title then the article
Gledis Dedaj

                        Text Paragraph style
•   Although the paragraphs are
    at the bottom which is quite
    simplistic they are still
    effective as the images lead
    your eyes down to the
    bottom of the page thus
    drawing more attention to
    what is written.




                                         •   The style consists of
•   The old fashioned joined                 the paragraphs/text
    up writing emphasises a                  being at the bottom.
          vintage feel.
Gledis Dedaj

                               Font Style
•   The font appears to be        •    The bulky text reminds people of campaign
    in a hand-written style.          posters or army posters thus subliminally re-
                                                enforcing the importance.




•  The font style                                                     •   The font is
     resembles                                                            simple and
similarities with the                                                     not very
   ‘Twitter’ logo.                                                        eye-
                                                                          catching.
Gledis Dedaj

                            Image connotations
                     The media single-handedly                               Out thoughts and opinions are
                     controls us.                    The media feeds us
                                                     whatever it wants.      shaped by a higher power.



Everything we do
on the internet is
being watched.




                                                                                      We are shackled to our
Social networking is as                                                               media addiction. We
addictive as a drug.                                                                  are trapped and cant
                                                                                      break free.




                                                                                      It is society that fuels
We have become so           We are being fed                                          social media sites.
consumed with the           lies that are covered
media, its all we think     up as the truth.
about.                                              A higher unknown power
                                                    has a hold on society.
Gledis Dedaj

                             Photography Style
                                                                                The person is blurred
         You cannot see who's hand is caught   The black and white effect       emphasising their
         thus implying we are all victims.     implies a sense of danger. Her   insignificance and the
                                               identity is hidden emphasising   importance of social
                                               her vulnerability.               networking.




 The black and white                                                               The motion blur effect
 effects makes it more                                                             emphasises how much
 dramatic and serious.                                                             we can do at one time
                                                                                   due to technological
                                                                                   convergence.




                                                                                   The extreme close-up
Their hidden              The brightness and white colours resemble a very         increases the intensity
identity implies          cold and sterile atmosphere which reminds us of          of addiction to social
they are subjects to      hospitals and illnesses, thus our addiction to           networking.
a higher power.           media is an illness.
Joanne Aroda
Joanne Aroda
Joanne Aroda
Text Paragraph Style




                                             Italicised heading –
                                             feminine audience
Quote at the top
to grab attention                    The text is very
                                     chunky and small
                                     intended for an
                                     educated and
                                     interested audience.
Font Style




                                                      Fancy writing for
                               Pink font displaying   females and
Capital letters highlighting
                               femininity and         numbers showing
Importance and capture’s
                               capitals showing       them the amount of
the attention of the readers
                               voices wanted to be    things that they
                               heard                  ‘will’ like
Image Connotations




                                         Connotes that we are
Connotations that                        addicted and obsessed
social media is so                       with social media
hegemonic that we
are prevented from                  Connotes that
having the freedom                  social media is very
of our own                          time consuming
opinions                            and dominating
Photography Style
                                                     Social media
                                                     images bursting
                                                     out of the phone
                                                     is very effective as
                                                     it shows that we
                                                     are bombarded
                                                     with this media




                                                 The use of chains is
                                                 interesting as it shows the
Different words highlighted in different sizes   idea that we can’t escape
                                                 from social media, it’s
associated with hegemony of social media
                                                 everywhere we go

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Assignment #15: Ancillary Inspirations

  • 1. Assignment 15 – Ancillary Inspirations By… Kaya Sumbland Rahel Fasil Gledis Dedaj Joanne Aroda
  • 2. Ancillary Theme/Content Implying the false Show the manipulation and Showing audience Implying the interpretation and brainwash from the media realisation, but little effect lack of identify representation from media on how hegemonic they are to change and being Frightening image faceless in the showing media to media but be demonic those of a forcing audience higher power to follow them, and manipulating is to participate Shows a family fixed on social media – emphasise how much we Presenting our use, showing first episode perfect way to where media is control society puppeteer of our society Implying the Black and lack of identify white shows from the lack of identify audience – we and with the are merely TV head shows Lies come up more what they hegemony in dominant than the news – Mocking audiences Showing audience Implying again we are create of us the media news is black and white minds for being a re- to be a creation of what the media make showing lack of identity, produce of what the the media us of, and enforce onto life enforcing the one sided media regurgitate. us portrayal on it
  • 3. Ancillary Theme/Content I like the theme of walking into a book – could change and link to walking into TV Enforcing the idea we are or media – where you blind slaves to media, we become someone else or are participate and they manipulated in that world control us Shows dominance – like hegemony where media dominate and manipulate the audience Shows lack of identify and with the TV head This seems like web 3.0, the shows hegemony in the web become omnipresent, media where although out participation in media is stronger, it makes it easier for the industries to enforce ideologies Shows all the news, ideologies, and other Presenting our first things on TV which episode where media is pressure and enforce such puppeteer of our society a strong impact on society whereby it becomes too much I like the double meaning in what she's written, implying media is like a dominator of the whole world Enforce the faceless industry behind media, but Enforces being manipulated also how participants on and influenced by media and media become faceless in its ideologies their identity
  • 4. Font Style The Facebook font would be This font was used a lot good to use – further if we in Web 1.0 sites and on write our statistics on ‘notes’ on Microsoft so Facebook, we would use this it would link to the web font, familiar to our revolution audience This font from the iPad I like the broken text we could use because it effect – it could imply links to the the separation of the technological media and its convergence part of our audience – or the documentary – show broken, and familiarity with out influenced mind of audience the audience from the media I like the simplistic For the question on times new roman font hegemony in the news, because its very using bold big ‘breaking common to use on new’ font would be good to blogs gain audience attention The use of embedding images with mean or interpret texts as they are on social Again this big bold font networking is probably would be eye catching for more eye catching to a readers – it would seem audience – and will important and dominate on automatically show the double page spread what our documentary will be about
  • 5. Photography Style I like the grey colour scale in these three pictures, because it emphasises the I like the way it seems like lack of originality and audience influence on the media. someone has graffiti on the It takes away any life in media – portrays a darker and dull side, enforcing our wall – it shows a point that info comes out, and not much really comes in. understanding from the public of media hegemony, and enforces that sense that we are blinded even though its right in front of us I like the way the animation with the way they used a dark blue colour, creating an eerie and creepy atmosphere around this picture – showing media and TV not as colourful and nice as it seems I like the way the newspapers have a I like the way it looks as though it has grey scale effect, with the red ‘lies’ on been drawn then coloured in – also the top – implying danger and the way the colours are quite dull and dark it stands out above all the text the news enforcing something not so good give out – make it seem obvious, yet we about the media are still oblivious
  • 6. Layout Design Recurrent on all these spread they have the whole background as the The placement of the title They way the they had the image with text on top and preview to article on title name on the side, put This type of design I would want to the top right corner is think vertically not to distract but put on my double page spread is a nice way of laying out e read before the preview the spread was effective in that sense Here they added images on top to show more angles of the car – doesn’t take away form the main image – this could be an option if we wanted to add more than Similarly we could layout our title to show a meaning or connote one image something with media like ‘Showdown’ and ‘James Brown’ because it makes there article hint a story before reading
  • 7. Text/Paragraph The manipulation of size to visually The title here shelters the preview Bold black drop enforce the drama of something on the paragraph which looks more creative quotes would be title – creates more of an effect when than the others- also our title is long so good to include beginning to read article this could be something we would do on the double page spread as a preview to the subjects opinion The use of colour coding in this paragraph would be able to highlight the The symbolism of major key in the the B in the text article – like applying to the here stands out preview below the directors would be eye- name catching for a title I like the way the title is a different I like the format of putting the large title directly font to the paragraph text above the preview paragraph to the article – so underneath you look at title then the article
  • 8. Gledis Dedaj Text Paragraph style • Although the paragraphs are at the bottom which is quite simplistic they are still effective as the images lead your eyes down to the bottom of the page thus drawing more attention to what is written. • The style consists of • The old fashioned joined the paragraphs/text up writing emphasises a being at the bottom. vintage feel.
  • 9. Gledis Dedaj Font Style • The font appears to be • The bulky text reminds people of campaign in a hand-written style. posters or army posters thus subliminally re- enforcing the importance. • The font style • The font is resembles simple and similarities with the not very ‘Twitter’ logo. eye- catching.
  • 10. Gledis Dedaj Image connotations The media single-handedly Out thoughts and opinions are controls us. The media feeds us whatever it wants. shaped by a higher power. Everything we do on the internet is being watched. We are shackled to our Social networking is as media addiction. We addictive as a drug. are trapped and cant break free. It is society that fuels We have become so We are being fed social media sites. consumed with the lies that are covered media, its all we think up as the truth. about. A higher unknown power has a hold on society.
  • 11. Gledis Dedaj Photography Style The person is blurred You cannot see who's hand is caught The black and white effect emphasising their thus implying we are all victims. implies a sense of danger. Her insignificance and the identity is hidden emphasising importance of social her vulnerability. networking. The black and white The motion blur effect effects makes it more emphasises how much dramatic and serious. we can do at one time due to technological convergence. The extreme close-up Their hidden The brightness and white colours resemble a very increases the intensity identity implies cold and sterile atmosphere which reminds us of of addiction to social they are subjects to hospitals and illnesses, thus our addiction to networking. a higher power. media is an illness.
  • 15. Text Paragraph Style Italicised heading – feminine audience Quote at the top to grab attention The text is very chunky and small intended for an educated and interested audience.
  • 16. Font Style Fancy writing for Pink font displaying females and Capital letters highlighting femininity and numbers showing Importance and capture’s capitals showing them the amount of the attention of the readers voices wanted to be things that they heard ‘will’ like
  • 17. Image Connotations Connotes that we are Connotations that addicted and obsessed social media is so with social media hegemonic that we are prevented from Connotes that having the freedom social media is very of our own time consuming opinions and dominating
  • 18. Photography Style Social media images bursting out of the phone is very effective as it shows that we are bombarded with this media The use of chains is interesting as it shows the Different words highlighted in different sizes idea that we can’t escape from social media, it’s associated with hegemony of social media everywhere we go