The document discusses a group assignment analyzing different newspapers including the London Evening Standard, The Sun, The Guardian, Metro, The Times, and Daily Mail. It describes the types of content, organization, amount of advertising, target audiences, and costs of advertising for each newspaper. Key details provided include sections in each paper and percentages of advertising content.

1. Assignment 13 :
Group Ancillary Research & Analysis
Group Work
Kaya Sumbland
Gledis Dedaj
Rahel Fasil
Joanne Aroda

4. Chosen Level …
Some Could – At least three newspapers or
more each.

6. What Kind of Things Are In The
Newspaper
• The ‘ London Evening Standard’ has ...
• More news than the ‘Metro’
• Less advertisements
• Business
• Economics
• TV Listings
• Ticket bookings
• Sports

7. How Is The Newspaper
Organised/Structured
The ‘London Evening Standard’
has different sections ...
• News • Business
• Londoner’s Diary (News, • Television & Radio
International, Featured,)
• Home & Property (News, • Games & Puzzles
New Homes, Affordable • Letters
homes, Holiday Homes,
Design, Reader Promotion, • Travel
Architecture, Outdoors, Our • Sports
Home, Property Searching,
Ask The Expert ...)
• London Life

8. How Much Advertising is in it ?
• ‘London Evening Standard’
London Evening is a News centred paper
Standard • Their are some ad’s but way
more less in comparison to
the content of News
London
Evening • This newspaper is closer but
Standard still below high-end
Ad's newspaper i.e. ‘The
Guardian (business
magazine)

9. What Do They Advertise – ‘London
Evening Standard’
• They tend to advertise... • They advertise more
• O2 offers expensive products of
• Rolex watches which some working
• T-mobile offers class and upper-class
• Jewellery people may be
• John Lewis interested in buying
• Skin care products
• M&S

10. Who Is The Target Audience – ‘London
Evening Standard’
• The ‘London Evening Standard’ has a high
reading age of 14 as it has more complex
words to suite to the working class and
upper-class
• Its aimed also at early morning commuters to
get their daily fix on current affairs on the
move
• This morning period is busy and more papers
will be taken than the lunch and evening rush

11. Where Is It Available? – ‘London
Evening Standard’
• The ‘London Evening Standard’ is also
available at most if not all London over and
underground train stations
• They can also be found on some busses
• This newspaper is free

12. These are the costs for
half or a full page in the
newspaper

13. Kaya

14. What kinds of things are in ‘The Sun’?
• Humorous headlines
• Page 3 Nude shots
• Weather
• ‘Jane Moor’ section
• TV Magazine
• ‘Dear Deidre’
section
• ‘Woman’ section
• Puzzles

15. How is ‘The Sun’ Organised/Structured?
Front page important big news Weather forecast Jane Moor article
Middle TV gossip TV guide Sports at the back

16. How much Advertising is in ‘The Sun’?
There is about 45% advertising throughout the
newspaper as it features on every page in various sizes.
Also nearer the end of the paper there is a double
page dedicated for many small adverts

17. What do ‘The Sun’ advertise?
• Theme parks
• Supermarkets
• Movies
• Technology
• Holidays
• Adult hotlines
• Elderly Mobility

18. Who is the Target Audience?
• There main audience would be generally from ages 19
up to 49 as they have most buying power.
• However, because of their adult themes possibly for
those older more in the 30’s.
• Being only 40p and the language and the reading age of
8 I would assume its for the lower working class. Also
emphasised from the low price/ sale adverts.

19. Where is ‘The Sun’ available?
UK Poland
Scotland Ireland

20. Size and Cost of Adverts in ‘The Sun’
I could not find the cost

21. Kaya

22. What kinds of things are in ‘The Guardian’?
• Top News
• International News
• National New
• Autumn Statement
• Egypt News
• Jeremy Heywood
• Finance
• Obituaries
• Technology
• Reviews
• Letters and Emails
• Sports – cricket, football

23. How is ‘The Guardian’ Organised/Structured?
Top News International/National News Autumn Statements
Finance Obituaries Sport

24. How much Advertising is in ‘The Guardian’?
There is about 50% advertising throughout the
newspaper as it heavily features adverts in the
beginning, but decreases nearer the end.
Also, as it is near Christmas time, adverts are always
very prominent

25. What do ‘The Guardian’ advertise?
• Box sets
• H&M
• Crisps
• Technology
• Flights
• Charities
• High-quality food

26. Who is the Target Audience?
• Men in their 30’s – 60’s in business
• Its £1.20 so people with well-off buying power
• Articles are long and detailed so those educated
• Further articles are on finance and middle class pop
culture – esp. cricket so it would be middle classes

27. Where is ‘The Guardian’ available?
The Guardian
Manchester
(only until 1959’)
UK
Guardian America –
Only Online

28. Size and Cost of Adverts in ‘The Guardian’
I could not find the cost

29. Kaya

30. What kinds of things are in ‘Metro’?
• Top/Shocking news
• Weather and forecast
• ‘Talk’ news
• ‘Guilty pleasure’ news
• Ents & Tech
• Horoscope & Puzzles
• ‘Business’ news
• Sports Sections

31. How is ‘Metro’ Organised/Structured?
Top important news Weather forecast Middle – Guilty pleasure
Fashion Puzzles and horoscope Back - sport

32. How much Advertising is in ‘Metro’?
There is about 65% advertising throughout the
newspaper as it almost features of every page in
various sizes.
Also because the newspaper is free they’re funding
is provided by the advertisers, so its only natural it
features largely throughout.

33. What do ‘Metro’ advertise?
• Cosmetics
• Supermarkets
• Technology
• Clothing brands
• Jobs
• Websites
• Furniture

34. Who is the Target Audience?
• The metro is free provided by transport.
• Therefore their target audience will be people who
go work early in the morning (when the papers
usually taken by) on the train mainly.
• Many articles are based on technology – esp, in the ents &
tech sections Supported by formal language
Thus target audience is possibly middle
class adults

35. Where is ‘Metro’ available?
• On all trains
• Busses
In the…
UK
Because, it is the only city with an underground –
as is a busy city whereby so many people will read
it massively.

36. Size and Cost of Adverts in ‘Metro’
I could not find the cost

37. The Times

38. 1. What kind of things are in the
newspaper?
• Business
• Sport
• Travel
• Politics
• News
• Culture
• Style
• Driving

39. 2. How is the newspaper
organised/structured?
• Headline News
• Money
• Business
• Sport
• Travel
• Culture

40. 3. How much advertising is in it?
There is around 20% worth of advertising in the
newspaper.
There are a few
double page
spreads filled with
classified adverts

41. 4. What do they advertise?
The Times advertise both
products and services.
Travel Insurance Education
Lifestyle, Culture, Travel Tuition packages etc
etc

42. 5. Who is the target audience?
• Middle class
• Mainly males
• 30-50 year old males
• Interests: sport, business, lifestyle etc

43. 6. Where is it available?
• All newsagents
• Online at www.thetimes.co.uk
The newspaper can
be read online if
subscriptions are
made for a small fee.

44. 7. Size of the adverts
Here is the information available..

45. 8. Cost of the adverts
A simple website and A text box that can have a
telephone number in this paragraph including a
style of writing. Pricing telephone number and
starts at £24.30 website address. The
pricing starts at £168.48

46. Daily Mail

47. 1. What kind of things are in the
newspaper?
• TV Guide
• Showbiz News
• Worldwide News
• Politics
• Sport
• Travel
• Lifestyle

48. 2. How is the newspaper
organised/structured?
• Sport
• TV & Showbiz
• Health
• Science
• Finance
• Travel
• Columnists

49. 2. How much advertising is in it?
There is around 30% of advertising in the
newspaper.
• In most pages of the newspaper there are a
few features.
• The last pages of the newspaper have double
page spreads for smaller adverts.

50. 4. What do they advertise?
The Daily Mail mainly advertise
both products and services but
mainly products e.g. Slings,
glasses, furniture, collectibles
etc

51. 5. Who is the target audience?
• 18-50 year olds
• Both genders but mainly females
• Lower middle class

52. 6. Where is it available?
• All newsagents in England, Scotland, Ireland,
Wales
• Articles are available on www.dailymail.co.uk

53. 7. Size of the adverts
Slightly smaller
adverts mainly used
for promoting new
websites etc
Medium sized
adverts mainly used
for recruitment
purposes etc

54. Slightly larger adverts to be
used for promoting
agencies etc
A full page advert to
advertise
products/services etc

55. 8. Cost of the adverts
Adverts are
priced
differently
each day of
the week