2. Top Digital Marketing Techniques
Four out of 1. Blogging
the top
seven tactics 2. Micro-blogging
belong to the
Social Media 3. SEO
domain.
4. Social Media Monitoring
5. Email Marketing
6. Video Marketing
7. Pay-Per-Click
3. Why Social Media?
Marketers who
embrace social
media will
outdistance
competition,
build
community
following and
boost loyalty.
4. Why Social Media Marketing is
different?
Traditional Media Marketing Social Media Marketing
Banners, billboards, TV, Tweeting, Blogging, Posting,
radio, newspapers, Sharing, Digging etc
magazines, etc
Min. budget. Prospect finds
Invest and wait for customers. you. Better conversion rates.
Big budgets and low
conversion rates Personalized and tailor-made
One size fits all Focus on customers
Focus on branding Two-way communication
One-way interaction Conversations about
Conversations about product feedback on product
use, embracing it and
enhancing the products and
services
5. Benefits of social media
Build and improve customer relationships
Reduce customer service costs
Improve search engine rankings
Increase media coverage
Improve sales
6. How is social media marketing
done?
What is Social Media? What Social Media is not?
Technology and platform that Direct marketing
facilitate: A campaign
Connecting Based on the marketer
Conversing Not another place for
Sharing advertising
Influencing
Building relationships
7. Barriers to Social Media
Many
barriers that
inhibit the
right use of
social media
for
marketing
your
company,
brand,
products and
services.
8. You need an expert!
Starting with social tactics can be a disaster if
you don’t have the expertise.
It puts the buyers and not the marketers in
control.
So start with a direction; set the objectives;
hire the experts and then, watch it happen.
9. Why Crimson Media?
That’s when
you need an
expert to
guide you in
the right
direction.
CRIMSON
MEDIA is
your answer!
10. Crimson Media
Profile Founded in 2011, Crimson Media is
the media marketing firm that is
focused on providing the customers
business-centric solutions that gives
you the competitive edge.
Crimson Media employs the
expertise of seasoned media
consultants and strategists.
11. Crimson Media
What we do Crimson Media:
Utilizes the social media as a tool for
branding, establishing credibility, trust building, issue
resolution, customer engagement and industry
leadership.
Brings value to the clients by promoting their
business, products/services.
Generates media placements for our clients that
build goodwill, generate sales and accomplish
strategic initiatives.
12. Crimson Media
Capabilities Social Media Strategy
Search Engine Optimization
Brand Consultancy
Online Reputation Management
Internal/Employee Communications
Training/Workshops
Events
Content Development
13. Crimson Media
Our USP We use our strategic thoughts,
creativity and technological
expertise around human behavior
for branding and marketing needs
of our clients.
14. How to get started?
The first thing you need to do is to listen to
your customers.
Why you need to listen?
To know what customers are saying about you
Gather information and identify potentials
Do competitive research
Measure the impact of social media marketing
15. Our Social Media Action Plan
Create a strategy
Match metrics to objectives
Commit resources and time
Welcome participation, feedback and
interaction
Share information
Not being pushy or fake or sales-like
17. Social Media Roadmap
AUDIENCE Who is your target audience?
What are the social networking sites
they visit?
How do they participate?
18. Social Media Roadmap
OBJECTIVE Connect with customers
Gain customer insight
Build brand awareness
Gain media coverage
Promote products/services
19. Social Media Roadmap
STRATEGY Content – New or user generated or
based on customer feedback
studies
Interaction – Two-way
communication between the
company and customers
Sharing – Make the availability of
information easier
Interest – Generate customer
interest to result in sales
20. Social Media Road Map
TACTICS Blogs
Social Network –
Facebook, Twitter, LinkedIn, Google
+
Forums
Reviews
Videos, Images – Youtube, Flickr
Wiki
21. Social Media Road Map
MEASUREME It is less about ROI and more about
NT
influence
Figure out measurement metrics