MedeMerkers: consultancy in sociale media en change management

1. COMPANY PROFILE

2. WHAT WE DO

3. WHO IS MEDEMERKERS?
Koen Delvaux Luc Galoppin
@kodel @lucgaloppin
Koen combines market and Luc picked up his organizational
technology insights to discover change skills on large scale
new business opportunities. ERPprojects and is the author of the
book Managing Organizational
experience: Change During SAP
16y innovative projects Implementations.
11y telecom experience
experience:
+14y organizational change
management
TWO INDEPENDENT CONSULTANTS

4. CUSTOMERS
MOSTLY LARGE, COMPLEX, CHANNEL BASED ORGANIZATIONS

5. OUR VISION
SOCIAL MEDIA LEADS TO
LIQUID ORGANIZATIONS
Social media leads to more transparency,
causing customers and partners to be involved
in the internal business processes, making
them part of your organization. Your own
employees are the catalyst for this movement.

6. OUR APPROACH
1. ANALYSIS / STRATEGY
Your position - Your ambitions - Your compass
2. EXECUTION
The creation of a core team in your organization
The roll-out of a social architecture
Your presence on social media and in social networks
3. TRANSFER
To an internal Social Architect
To a team of internal reporters
To the CCO (Chief Customer Officer)

7. connectivity COMMUNICATION
identity What can you do with social media?
skills
LEARNING
knowledge
attitude What training do we need?
1. ANALYSIS
roles ORGANIZATION
responsibilities
How do we support our own staff?
support
leverage activities PERFORMANCE
dashboard How do we measure our results?
A social media audit with 4 dimensions and 10
measuring points to define your strategy.

8. Community management
Reputation management
2. EXECUTION
Content creation
Copywriting
Applications & pages
Video interviews
We focus on project/program management, process
structure across departments and training.
Your own staff can fulfill the different roles themselves.

9. A social architecture that is using the network of people
3. TRANSFER
Social media integrated in your organization,
not as a separate silo or communications instrument
Change management - how to redefine impacted jobs
External consultants (like us) are no longer needed

10. TOOLS USED

11. COMMUNICATIE' LEREN'
VERBONDENHEID' VAARDIGHEDEN'
KENNIS'
SOCIAL MEDIA COMPASS IDENTITEIT'
ATTITUDE'
ROLLEN'
HEFBOMEN'
VERANTWOORDELIJKHEDEN'
DASHBOARD'
SUPPORT'
PERFORMANTIE' ORGANISATIE'
TOESCHOUWER'
SPELER' Huidige'posi+e'
An instrument developed by MedeMerkers
SPELVERDELER' Gewenste'posi+e'
Puts your organization in line with customers
Identifies problem areas and guides your strategy

12. LIQUID ORGANIZATION MODEL
ad
s
es
ju
s
as
st
PILOT re
pe
y
at
tr
AWAKE DEPLOY EMBED SUSTAIN
COMMUNICATIE' LEREN'
strategic differentiation
ds
revenue growth
VERBONDENHEID' VAARDIGHEDEN'
e
KENNIS'
ds
brand
ne
IDENTITEIT'
operational
e
ATTITUDE'
ne
er
product efficiency
t om
ess
community legal com-
cus
ROLLEN'
sin
HEFBOMEN'
corporate responsibility pliance
bu
VERANTWOORDELIJKHEDEN'
DASHBOARD'
SUPPORT'
PERFORMANTIE' ORGANISATIE'
TOESCHOUWER'
SPELER' Huidige'posi+e'
SPELVERDELER' Gewenste'posi+e'
A model to transform organizations and make them liquid
by using internal and external social media exposure

13. SOCIAL ARCHITECTURE

14. STAGED APPROACH

15. PHASED PROJECT PLANNING
Phase AWAKE DEPLOY EMBED SUSTAIN
Department in charge marketing operations HR corporate
audit, define strategy, change management,
MedeMerkers training, toolchain cocreation & innovation,
run pilot project, conversion mkt.,
contribution design, partner selection roles & responsibilites,
program mgt. customer process mgt.
Customer in boardroom
eliminate roadblocks for
Customer responsibility employees for trial C-suite sponsorship (CCO)
social media core team
Conversation Manager
Facebook, Twitter, Hootsuite, Engagor, Jive Engage, Lithium, Rypple, Ning, BlueKiwi,
Tools
Linkedin, Yammer Radian 6, Twitspark Salesforce.com custom dev.
(functional scope)
(soc. med. platforms) (monitoring) (social CRM) (employee engagememt)
Social Performance Change Management
Instruments Social Media Compass Social Architecture
Dashboard Methodology
Definition of success Integrated social media Consistent customer
Outcome Liquid Organization
(ROI) marketing experience

16. INTERESTED?
MedeMerkers
Grote Steenweg 146
3400 Landen
0478/48.21.11
info@medemerkers.be
twitter: @medemerkers
www.medemerkers.be