The document summarizes ITC's trade information services and e-learning initiatives. It discusses setting up trade information services, developing a trade intelligence portal, training programs, and knowledge development. It provides screenshots of the trade intelligence portal being developed. It also outlines ITC's objective to create a unified e-learning platform using a modular approach and blended learning. The e-learning strategy is currently being developed and will involve a decision on the learning management system and a pilot over the summer.
1. Trade Information for Business Development A presentation to: MLS-SCM Roundtable in Montreux By: Medea Metreveli, TIS/DMD Date: 23 April 2009
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3. Directories Market Research Reports Training / e-Learning (in development) Trade Intelligence Portal (in development) Market News Service Knowledge Development by tools & publications
5. The Main Features of the Platform Trade specific SEARCH system Taxonomy of trade terms Searching ITC’s and web resources Using Web 2.0 technologies for: The customization of the Portal by users depending on their particular interests Integration of the Portal into external websites using Trade Widgets User-defined ALERTS system Multichannel news delivery system via: Newsletters, Alerts, RSS, Blogs, Social Network Embedded function of creating: Vertical portals by Country, Product, Partner, Topic Horizontal portals for institutions, companies or individuals
8. News Feeds Decide which content you want to receive and press the Orange button News feeds allow you to see when websites have added new content. RSS - Really Simple Syndication
12. Thank you ! For more information on our tools and services Please contact: Medea Metreveli Associate Adviser Trade Information Services metreveli@ intracen .org Stephan Blanc Chief, Trade Information Services International Trade Centre [email_address]
Notas do Editor
Lets look at four important aspects of market analysis. CLICK Firstly, benchmarking your country’s or your competitors’ performance by sector – which country has performed well in a particular sector? What are the economic indicators, the trends? Easy access to this information is one of the many features of Country Map. CLICK Secondly, analysing demand for a product – understanding global trade flows for say, footwear, dried apricots or cut flowers. Who are the leading exporters, who is losing market share? to whom? This is one of the key features of TradeMap. CLICK Third, identifying business contacts, finding a business partners in another country. And starting to actually do some business. Assessing quality standards, learning about trade shows. These are some of the many features of Product Map CLICK Finally, assessing market dynamics - looking at the global trading environment: what market access barriers do we face? Where do we have the most favourable entry conditions, where should we focus our efforts for trade negotiations and market diversification? This is Market Access Map Of course, each of these four tools fits a different purpose, as a result, each of these tools may be better suited for specific users. Let me give you an example of who might use each of these tools. Concretely, your Trade Ministry would use Country Map to prepare a trade mission to a partner country or assess your country’s performance in specific sectors Your trade promotion or export development agency, would use TradeMap to analyse your country’s export performance in world markets, or look at soures of imports for any product. Your Chamber of Commerce would find Product Map useful as a new service to disseminate market intelligence to its members. Your sector associations and entreprises woudl use TradeMap to identify potential partners and sources of information for their product of interest. On the other hand, your policy makers, trade analysts and negotiators would use Market Access Map to prepare WTO meetings and bilateral market access negotiations
Lets look at four important aspects of market analysis. CLICK Firstly, benchmarking your country’s or your competitors’ performance by sector – which country has performed well in a particular sector? What are the economic indicators, the trends? Easy access to this information is one of the many features of Country Map. CLICK Secondly, analysing demand for a product – understanding global trade flows for say, footwear, dried apricots or cut flowers. Who are the leading exporters, who is losing market share? to whom? This is one of the key features of TradeMap. CLICK Third, identifying business contacts, finding a business partners in another country. And starting to actually do some business. Assessing quality standards, learning about trade shows. These are some of the many features of Product Map CLICK Finally, assessing market dynamics - looking at the global trading environment: what market access barriers do we face? Where do we have the most favourable entry conditions, where should we focus our efforts for trade negotiations and market diversification? This is Market Access Map Of course, each of these four tools fits a different purpose, as a result, each of these tools may be better suited for specific users. Let me give you an example of who might use each of these tools. Concretely, your Trade Ministry would use Country Map to prepare a trade mission to a partner country or assess your country’s performance in specific sectors Your trade promotion or export development agency, would use TradeMap to analyse your country’s export performance in world markets, or look at soures of imports for any product. Your Chamber of Commerce would find Product Map useful as a new service to disseminate market intelligence to its members. Your sector associations and entreprises woudl use TradeMap to identify potential partners and sources of information for their product of interest. On the other hand, your policy makers, trade analysts and negotiators would use Market Access Map to prepare WTO meetings and bilateral market access negotiations
Lets look at four important aspects of market analysis. CLICK Firstly, benchmarking your country’s or your competitors’ performance by sector – which country has performed well in a particular sector? What are the economic indicators, the trends? Easy access to this information is one of the many features of Country Map. CLICK Secondly, analysing demand for a product – understanding global trade flows for say, footwear, dried apricots or cut flowers. Who are the leading exporters, who is losing market share? to whom? This is one of the key features of TradeMap. CLICK Third, identifying business contacts, finding a business partners in another country. And starting to actually do some business. Assessing quality standards, learning about trade shows. These are some of the many features of Product Map CLICK Finally, assessing market dynamics - looking at the global trading environment: what market access barriers do we face? Where do we have the most favourable entry conditions, where should we focus our efforts for trade negotiations and market diversification? This is Market Access Map Of course, each of these four tools fits a different purpose, as a result, each of these tools may be better suited for specific users. Let me give you an example of who might use each of these tools. Concretely, your Trade Ministry would use Country Map to prepare a trade mission to a partner country or assess your country’s performance in specific sectors Your trade promotion or export development agency, would use TradeMap to analyse your country’s export performance in world markets, or look at soures of imports for any product. Your Chamber of Commerce would find Product Map useful as a new service to disseminate market intelligence to its members. Your sector associations and entreprises woudl use TradeMap to identify potential partners and sources of information for their product of interest. On the other hand, your policy makers, trade analysts and negotiators would use Market Access Map to prepare WTO meetings and bilateral market access negotiations