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Social media
- 1. Join the Social Media Community Northwestern Technology
- 2. Video Podcasting Online Communities Wikis Micro Blogging Social Networking What is Social Media
- 3. Unparalleled Access to Information Enhanced Brand Awareness & Perception Better Engagement with Customers, Employees, & Business Partners Collaboration Richer User Experience Improved Web Metrics Increased Control over the Company’s Marketplace Message The Conversation Benefits for Social Corps
- 4. Social Media- The “Conversation” The closest thing to a one-on-one convo. Anyone can participate. Technology has enabled companies the power to converse like never before Join The conversation …There’s a conversation going on about your company whether or not you participate, so maintain control of your message and participate!
- 5. Consumer buying habits Brand perception Competitive landscape Product support issues Unparalleled Access to Information
- 6. Be better engaged with “influencers”: Customers Employees Bloggers Journalists Companies that use social media are: Creative Willing to take risks Enhanced Brand Awareness & Perception
- 7. Different social media can be created for each audience Everyone can be more involved Customers are treated like they’re important Better Engagement with Customers, Employees, & Business Partners
- 8. Social Networks: Facebook Myspace Blogs Photo Sharing Flickr Photobucket Online Communities Micro blogging tools Tiwtter Social bookmarking Digg Newsreaders NetVibes Google Reader Video Creation & Sharing Qik, Seesmic YouTube Ustream TV Social Media:The products used to participate
- 9. Authenticity Transparency Immediacy Participation Connectedness Accountability What makes Social media Valuable
- 11. Smartphone Apps Mobile Websites Social Media & Technology
- 12. Facebook 1.5 Million business pages 400+ million active users Twitter 24+ million unique visitors per month 500 million tweets per day LinkedIn 60+ million professionals worldwide Social Networking
- 13. Dell Uses social media to learn about customers and provide what they’re looking for Participates in Dell Community, Facebook, LinkedIn, Twitter, Slideshare, Flickr, YouTube, Orkut, Xing, RenRen, and Sina Verizon Uses social media to share news, opinions, and information which is accessbile from just about anywhere. Participates in different social media resources for each aspect of their company. Social Media in the IT industry
- 14. Facebook Provide updated company information Interact with customers Free way of promoting the business Offer promotions such as contests Quickly provide pictures and video of current products Twitter Provide current event updates Quickly distribute new information Connect with other business owners Northwestern Technology’s Facebook & Twitter Accounts
- 15. Company Biography Products Services Contact Information Links to website, & Social networking sites Northwestern Technology APP
- 16. Works Cited Postman, Joel. "Social Media Goes Corporate." SocialCorp social media goes corporate. Berkeley, Calif.: New Riders, 2009. 1-16. Print. Rudman, Jason. "Six Key Benefits of Using Social Media for Small Business." Open Forum.N.p., n.d. Web. 2 Sept. 2011. <www.openforum.com/idea-hub/topics/technology/article/six-key-benefits-of-using-social-media-for-small-business-jason-rudman >. "SEOmoz | Social Media Marketing Guide, Directory, & Resources ." SEO Software. Simplified. | SEOmoz . N.p., n.d. Web. 2 Sept. 2011. <http://www.seomoz.org/article/social-media-marketing-tactics>. " Social Media | Dell ." About Dell | Dell . N.p., n.d. Web. 4 Sept. 2011. <http://content.dell.com/us/en/corp/about-dell-social-media.aspx>. "Social Networking Statistics 2010 | Graphics MS." Graphics.ms | Chicago Marketing & Advertising | Chicago Web Design & Print Services Company | Brand Identity Design. N.p., n.d. Web. 2 Sept. 2011. <http://www.graphicsms.com/blog/877- social-networking-statistics-2010>. "Verizon Social Media." Verizon. N.p., n.d. Web. 4 Sept. 2011. <www22.verizon.com/socialmedia/>.
Notas do Editor
- --Online content, applications, and services make up social media --These sources enable companies to provide a better online experience for consumers.
- --A SocialCorp is a company that takes advantage of social media to reshape their relationships with customers and other important audiences.--Each of these aspects listed are reasons why your company should become a SocialCorp.
- --Social Media is the closest to a one-on-one conversation between some of the largest companies and millions of consumers.--Anyone that has anything relevant or interesting to contribute can participate--Technology, Content, Websites, & online application has changed how companies can connect with consumers.
- --Social media enables consumers to access an abundance of information within minutes or even seconds.--It is important for companies to find out how their customers are feeling about them and what they’re interested in, by using social media the company can learn more about its customers while the customers are learning more about the company.
- --Social media helps companies distribute their message and enables genuine 1 on 1 conversations with consumers.--Social media can be used to communicate with many different people, in many different ways, which can be beneficial to all aspects of a business.--Those that are using social media are seen as creative and risk takers. --Although Social media is not guaranteed to make you successful, by taking the chance and hoping to be successsful, companies gain more awareness and in most cases more popularity.
- --Social media can be used publicly or privately. --Companies can have social media used only by employees to help each other communicate during projects or new ideas. --Companies can have social media that is shared between the company and consumers to promote the company, or gain more knowledge about the consumers’ needs. By engaging in a conversation with the customer, the customer gains a sense of importance, and appreciation that they’re being listened to and that their needs are as important as the companies desire to make money. --Companies can have social media that is used between themselves and business partners to discuss current endeavors, future plans, or ideas
- --These services can be used to post, share, comment on text, images, video, audio,generally within moments without needing technical knowledge.--A company doesn’t need to use all social media services but should take the services used seriously in order to produce the ultimate amount of success.
- Authenticity- Messages are unfiltered, unmassaged, spontaneous and come directly from the people that run the largest corporations. The companies put things out there that are the truth, consumers state how they really feel about companies and their products.Transparency- this calls for the removal of all barriers to free, timely public access to accurate information on a company’s finances, ownership, and business prospects. This is to ensure a consumers is not being subjected to fraud, scandals, or business failures of the web.Immediacy- Communication is taking place at lightening fast speed. Within minutes a post can be made describing the greatest customer experience with a company or unfortunately the worst, for millions to see. Social media can be beneficial for a company to find out how their customers feel immediately without having to wait weeks or months for a survey reply that may never come.Participation- Customers can leave comments to a company’s blog or social media newsroom regarding their questions or concerns about a product or service. The company can participate with the customer in the same way whether its on a blog, or other social media service. The sense of participation enables the customer to feel their opinion does matter and they’re a part of the company’s new developments.Connectedness- Consumers are able to be more connected to a company and their posts on blogs and social media sites by being “alerted” whether its through email, or text messages. The minute something is posted, that information is available to thousands & millions of people within seconds, thanks to RSS feeds.Accountability- Although there have been negativity displayed on social media sources, and guidelines are not always followed. The company is responsiblefor ensuring its employees participate in ethical behavior. Companies can provide training, policies, and procedures to ensure an ethical culture is followed. Consumers will reward those that participate in ethical behavior and positivity instead of negativity and unethical behavior.
- --The graph contains the percent of Internet users in each country that have signed up for a social Network profile as of 2009.
- --Although there are many websites that can be used to access social media sources, there are also many applications for smart phones.--Business can utilize apps such as: Groupon to provide customers with current coupon promotions, Foursquare to provide points and coupons or gifts for frequent customers, Where to list your business whenever that type of business is searched for in a certain area.--Mobile websites can also be created for the business which gives all the important information about the company without all the over detailed designs of a traditional website.--Business can also create their own smart phone app for their business that can involve information such as current events, information about the company, contact information, coupons and sales information, etc.
- -- With the amount of people connecting using social networking, why wouldn’t you want your business to be a part of this large community of potential and current customers?
- Dell is currently using social media to help become a better company, and deliver precise products and services the customers need to be successful.--Not only does dell participate in the social media world, it utilizes many different resources. Dell is currently connected with at least 10 different social media networks.Verizon participates in social media but has a separate identity for each aspect of their company such as: Corporate Residential Wireless Small Business Medium & Large Business Verizon in the Community--By splitting up each aspect of the company and creating their own social media resources, the customers all receive a personalized experience for the service they’re subscribing to or interested in learning about.
- Northwestern Technology can provide an abundance of information on social networking sites such as the information shown on this slide. However Northwestern Technology is not limited to only these options. The social Media world is constantly growing and can be utilized in many ways to help a company become more and more successful by the minute.
- Northwestern Technology can join the APP craze and create an APP that provides valuable information about the company to its customers. Many people have smart phones these days and are using them for absolutely everything they possibly can, why skip out of that phenomenon?