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Getting Granular on Twitter:
Tweets from a Conference and
 Their Limited Usefulness for
       Non-participants


Martin Ebner, Herbert Mühlburger, Sandra Schaffert, Mandy Schiefner,
                Wolfgang Reinhardt, Steve Wheeler
Increase of
   devices




http://www.flickr.com/photos/toddhiestand/197704394/
Mobile Learning?




  http://flickr.com/photos/thomcochrane/416206133/
Getting Granular on Twitter
Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
„Hence, learning materials must be designed
                          for easy access by the nomadic learners
                         during using mobile technology regardless
                         of where they are located and which network
                             infrastructure they are using to access
                                           information“
                                                             Allen, 2007




Getting Granular on Twitter
Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
Is microblogging a possibility for a specific
            community to exchange ideas, interests and
                          information?




http://www.flickr.com/photos/vividbreeze/480057824
Microblogging is a small-scale form of blogging, generally
made up of short, succinct messages, used by both users and
 business to share news, post status updates and carry on
                        conversations             Templeton, 2008




http://www.flickr.com/photos/cogdog/601808418
http://www.jaiku.com

  http://www.pownce.com(do
                  wn on December 15, 2008)




                                       http://www.twitter.com




    http://identi.ca/                                           http://www.plurk.com




  http://www.flickr.com/photos/ericrice/1815164756/
Getting Granular on Twitter
Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
http://www.twitter.com




Getting Granular on Twitter
Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
What the hell is twitter?



           - 140 character
           - from mobile, client or web interface
           - Followers
           - Direct messages
           - @Replies and Retweets
           - #Hashtags
           - Open API




Getting Granular on Twitter
  http://www.flickr.com/photos/luc/1824234195
Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
btw, thanks for the last
                                          slide to ...




Getting Granular on Twitter
Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
http://www.slideshare.net/mweller/twitter-microblogging-and-living-in-the-stream-presentation?type=powerpoint
Getting Granular on Twitter
Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
http://www.readwriteweb.com/archives/5_ways_to_have_fun_with_twitter.php

Getting Granular on Twitter
Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
Different kind of people
                                                     using microblogs
                                                               Templeton, 2007
                                                               Java et al, 2008




                                                       Exchanger

                                        Communicator
Daily Chatter                                                      Reporter

http://www.flickr.com/photos/cogdog/601808418
http://cogdoghouse.wikispaces.com/TwitterCycle

Getting Granular on Twitter
Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
Twitter ok, but
                                                             how can we use it
                                                               for scientific
                                                               conferences?




http://www.flickr.com/photos/leapfrog_photo/2532068489
Getting Granular on Twitter
Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
Pre-studies – Use of Twitter at conferences




                                  • ED-Media 2008
                                  • Summer School 2008
                                  • ED-Media 2009




    http://www.flickr.com/photos/haagsuitburo/2342058525
Getting Granular on Twitter
Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
Twitter stream beside
                                               keynote(ED-Media 2008)




Getting Granular on Twitter
Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
„in the background we
   discussed things more
deeply than the guys on the
           stage“



                  versus



„Twitter can be distracting -
  you pay less attention“




http://www.flickr.com/photos/nuagedenuit/276092250
Number of Tweets at ED-Media 2009




Getting Granular on Twitter
Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
„... top trend makers show who is the
                                                  heartbeat of this online community and
                                                    the key terms pointed out, what the
                                                        community was talking about“




    http://www.flickr.com/photos/radekreks/316541927
Getting Granular on Twitter
Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
Research outcomes –
       Twitter can be used in the context of conferences:


               • for communication amongst participants
               • for communication amongst organizers
                   /presenters and audience

               • for reporting to non-participants about the
                   conference




    http://www.flickr.com/photos/haagsuitburo/2342058525
Getting Granular on Twitter
Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
Research Question:



                                  Is Twitter proper to report from a
                                conference in order to share the event
                                  with the scientific community from
                                       outside the conference?




Getting Granular on Twitter
Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
Study:


                     •Educamp Hamburg 2010 (barcamp; unconference)
                     • Twitter was monitored from 5.2 – 4.3.2010 (used
                     Hashtag #ec10hh)

                     • In summary 2110 tweets were examined
                     • Two stage analysis – automatically and manually



Getting Granular on Twitter
Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
Four categories of Tweets:

                     •Irrelevant Tweets
                          “Who found my drinking cup? #ec10hh”

                     • Administrative Tweets
                          “Wifi is not available #ec10hh”

                     • Topical Discussions
                        “nice idea of @estudyskills Aggregation of all
                         student weblogs at Tumblelog gives overview”

                     • Topical Tweets
                        “open-learning: initiative on OER usage for informal
                         education: http://u.nu/4a7ya #ec10hh”

Getting Granular on Twitter
Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
Analyses of participants




Getting Granular on Twitter
Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
Categories of Tweets (manual analysis)




Getting Granular on Twitter
Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
Detailed Analysis of Tweets (manual analysis)




Getting Granular on Twitter
Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
Discussion


                     •Keyword extraction (automatically analysis) did
                       not show any interesting result – no direct
                      correlation

                     • In average each user posted 6 tweets during
                          the conference period

                     • High number of Retweets (18%) – often not
                          useful without the necessary context




Getting Granular on Twitter
Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
Main Outcome:


                                  If we reduce the tweets to those
                              occurring during the conference period
                               (5th and 6th February) only 120 posts
                                are of interest at all, which relates to
                                              about 6%




Getting Granular on Twitter
Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
Practically, the obviously limited
                      usefulness of the tweets of the
                      EduCamp participants for interested
                      external participants evokes new
                      ideas for practical and effective
                      alternative usage of the tweets as well
                      as the need for appropriate tools.




    http://www.flickr.com/photos/minaartwork/3695954155
Getting Granular on Twitter
Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
Interpretation – Twitter usage follows other logic:

                     • usage as backchannel with limited comprehension
                          potential for outsiders

                     •usage of self promotion and profiling to generate
                          attention for own profile

                     • documentation and illustrating connections
                     • usage as a public notepad
                     • usage as an evaluation tool

Getting Granular on Twitter
Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
Outlook:


                                  How must a web-based application
                                  that can also be used offline (without
                                  Internet connection) for information
                                  retrieval and knowledge discovery
                                  based on a micro-content system like
                                            Twitter look like?




Getting Granular on Twitter
Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
http://grabeeter.tugraz.at




Getting Granular on Twitter
Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
Archive
         and
       Search
       offline




Getting Granular on Twitter
Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
Grabeeter allows ...


                             • Micro-content (tweets) is achievable
                             due to the fact that any tweet can be
                             retrieved at anytime from a local hard-
                             drive

                             • Micro-content is storable in a way that
                             the user can distinguish between
                             different events

                             • Micro-content is searchable along
                             keywords, hashtags, time frames as well
                             as different entities (URLs, @, ... )



Getting Granular on Twitter
Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
Microblogging as
                   potential
                 for the future
     - if we see it as a new
    communication channel




Getting Granular on Twitter
  http://www.flickr.com/photos/161/
Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
Grab and Search your Tweets
                            http://grabeeter.tugraz.at
                  martin.ebner@tugraz.at
Slides available at:   http://elearningblog.tugraz.at


                          SOCIAL LEARNING
                       Computer and Information Services
                         Graz University of Technology



                                 Martin Ebner
                         http://elearningblog.tugraz.at
  mebner                    http://elearning.tugraz.at

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Getting Granular on Twitter Tweets from a Conference and their Limited Usefulness for Non-Participants

  • 1. Getting Granular on Twitter: Tweets from a Conference and Their Limited Usefulness for Non-participants Martin Ebner, Herbert Mühlburger, Sandra Schaffert, Mandy Schiefner, Wolfgang Reinhardt, Steve Wheeler
  • 2. Increase of devices http://www.flickr.com/photos/toddhiestand/197704394/
  • 3. Mobile Learning? http://flickr.com/photos/thomcochrane/416206133/ Getting Granular on Twitter Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
  • 4. „Hence, learning materials must be designed for easy access by the nomadic learners during using mobile technology regardless of where they are located and which network infrastructure they are using to access information“ Allen, 2007 Getting Granular on Twitter Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
  • 5. Is microblogging a possibility for a specific community to exchange ideas, interests and information? http://www.flickr.com/photos/vividbreeze/480057824
  • 6. Microblogging is a small-scale form of blogging, generally made up of short, succinct messages, used by both users and business to share news, post status updates and carry on conversations Templeton, 2008 http://www.flickr.com/photos/cogdog/601808418
  • 7. http://www.jaiku.com http://www.pownce.com(do wn on December 15, 2008) http://www.twitter.com http://identi.ca/ http://www.plurk.com http://www.flickr.com/photos/ericrice/1815164756/ Getting Granular on Twitter Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
  • 8. http://www.twitter.com Getting Granular on Twitter Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
  • 9. What the hell is twitter? - 140 character - from mobile, client or web interface - Followers - Direct messages - @Replies and Retweets - #Hashtags - Open API Getting Granular on Twitter http://www.flickr.com/photos/luc/1824234195 Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
  • 10. btw, thanks for the last slide to ... Getting Granular on Twitter Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
  • 12. http://www.readwriteweb.com/archives/5_ways_to_have_fun_with_twitter.php Getting Granular on Twitter Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
  • 13. Different kind of people using microblogs Templeton, 2007 Java et al, 2008 Exchanger Communicator Daily Chatter Reporter http://www.flickr.com/photos/cogdog/601808418
  • 14. http://cogdoghouse.wikispaces.com/TwitterCycle Getting Granular on Twitter Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
  • 15. Twitter ok, but how can we use it for scientific conferences? http://www.flickr.com/photos/leapfrog_photo/2532068489 Getting Granular on Twitter Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
  • 16. Pre-studies – Use of Twitter at conferences • ED-Media 2008 • Summer School 2008 • ED-Media 2009 http://www.flickr.com/photos/haagsuitburo/2342058525 Getting Granular on Twitter Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
  • 17. Twitter stream beside keynote(ED-Media 2008) Getting Granular on Twitter Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
  • 18. „in the background we discussed things more deeply than the guys on the stage“ versus „Twitter can be distracting - you pay less attention“ http://www.flickr.com/photos/nuagedenuit/276092250
  • 19. Number of Tweets at ED-Media 2009 Getting Granular on Twitter Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
  • 20. „... top trend makers show who is the heartbeat of this online community and the key terms pointed out, what the community was talking about“ http://www.flickr.com/photos/radekreks/316541927 Getting Granular on Twitter Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
  • 21. Research outcomes – Twitter can be used in the context of conferences: • for communication amongst participants • for communication amongst organizers /presenters and audience • for reporting to non-participants about the conference http://www.flickr.com/photos/haagsuitburo/2342058525 Getting Granular on Twitter Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
  • 22. Research Question: Is Twitter proper to report from a conference in order to share the event with the scientific community from outside the conference? Getting Granular on Twitter Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
  • 23. Study: •Educamp Hamburg 2010 (barcamp; unconference) • Twitter was monitored from 5.2 – 4.3.2010 (used Hashtag #ec10hh) • In summary 2110 tweets were examined • Two stage analysis – automatically and manually Getting Granular on Twitter Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
  • 24. Four categories of Tweets: •Irrelevant Tweets “Who found my drinking cup? #ec10hh” • Administrative Tweets “Wifi is not available #ec10hh” • Topical Discussions “nice idea of @estudyskills Aggregation of all student weblogs at Tumblelog gives overview” • Topical Tweets “open-learning: initiative on OER usage for informal education: http://u.nu/4a7ya #ec10hh” Getting Granular on Twitter Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
  • 25. Analyses of participants Getting Granular on Twitter Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
  • 26. Categories of Tweets (manual analysis) Getting Granular on Twitter Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
  • 27. Detailed Analysis of Tweets (manual analysis) Getting Granular on Twitter Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
  • 28. Discussion •Keyword extraction (automatically analysis) did not show any interesting result – no direct correlation • In average each user posted 6 tweets during the conference period • High number of Retweets (18%) – often not useful without the necessary context Getting Granular on Twitter Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
  • 29. Main Outcome: If we reduce the tweets to those occurring during the conference period (5th and 6th February) only 120 posts are of interest at all, which relates to about 6% Getting Granular on Twitter Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
  • 30. Practically, the obviously limited usefulness of the tweets of the EduCamp participants for interested external participants evokes new ideas for practical and effective alternative usage of the tweets as well as the need for appropriate tools. http://www.flickr.com/photos/minaartwork/3695954155 Getting Granular on Twitter Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
  • 31. Interpretation – Twitter usage follows other logic: • usage as backchannel with limited comprehension potential for outsiders •usage of self promotion and profiling to generate attention for own profile • documentation and illustrating connections • usage as a public notepad • usage as an evaluation tool Getting Granular on Twitter Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
  • 32. Outlook: How must a web-based application that can also be used offline (without Internet connection) for information retrieval and knowledge discovery based on a micro-content system like Twitter look like? Getting Granular on Twitter Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
  • 33. http://grabeeter.tugraz.at Getting Granular on Twitter Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
  • 34. Archive and Search offline Getting Granular on Twitter Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
  • 35. Grabeeter allows ... • Micro-content (tweets) is achievable due to the fact that any tweet can be retrieved at anytime from a local hard- drive • Micro-content is storable in a way that the user can distinguish between different events • Micro-content is searchable along keywords, hashtags, time frames as well as different entities (URLs, @, ... ) Getting Granular on Twitter Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
  • 36. Microblogging as potential for the future - if we see it as a new communication channel Getting Granular on Twitter http://www.flickr.com/photos/161/ Ebner,Mühlburger, Schaffert, Schiefner, Reinhardt, Wheeler
  • 37. Grab and Search your Tweets http://grabeeter.tugraz.at martin.ebner@tugraz.at Slides available at: http://elearningblog.tugraz.at SOCIAL LEARNING Computer and Information Services Graz University of Technology Martin Ebner http://elearningblog.tugraz.at mebner http://elearning.tugraz.at