Presentations from MLA Managing Director, David Palmer, and MLA Chairman, Don Heatley at the 2009 MLA AGM.

1. Chairman’s address
2008-09 Partners from paddock to plate

2. Live and boxed beef to Indonesia
Live cattle Boxed beef
'000 head '000 tonnes shipped weight
800 40
700
600 30
500
400 20
300
200 10
100
0 0
2 5 0 5 9 2 5 0 5 9
/9 /9 /0 /0 /0 /9 /9 9 /0 4 /0 8 /0
91 94 99 04 08 91 94 9 0 0
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3. Chairman’s address
2008-09 Partners from paddock to plate

4. Managing Director’s address
2008-09 Partners from paddock to plate

5. 2009-10 Financial report
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6. Total revenue = $163.4m ( $0.5m)
Grassfed cattle Grainfed cattle
$59,500,000 $7,200,000
Lamb
$27,500,000
Producer levies
= $98.1m R&D
Mutton/Goats
Partnerships
$3,900,000
$8,300,000
Non levy income
= $65.3m Other
Govt
$15,000,000
$31,400,000
Processors
$10,600,000
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7. Total expenditure = $146.8m ( $10.3m)
Enhancing
productivity and
Increasing
sustainability
market access
$29,600,000
$22,800,000
Increasing
industry
capability
$8,700,000
R&D
partnerships
$15,200,000
Corporate
Growing services
demand $9,400,000
$57,300,000
Corporate
communications
$3,800,000
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8. Increasing market access
CHAIRMAN’S ADDRESS
Virginia Greville, Australian Ambassador to Chile with MLA Manager –
International Markets & Trade Services Andrew McCallum Partners from paddock to plate

9. NLIS – industry’s certificate of trust
1 cow feeds over 2000 people
Zensho Group will not risk the lives of their
customers. Therefore will not use US Beef.
Australia has safety and traceability systems
since 1960s
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10. McDonald’s video
 PLAY
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11. Australia – Korea FTA
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12. In the ute, not the boot
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13. Growing demand
Laurie Lawrence with MLA Marketing Officer Tiana Diep
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14. Every hour is earth hour
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15. Every day is environment day
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16. Our environment. Our commitment.
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17. Red meat and nutrition
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18. Red meat. Amazing food.
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19. Beefing up the domestic market
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20. Driving domestic demand for lamb
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21. Play ‘Sam’s nephew’ ad
 PLAY
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22. Middle East’s insatiable appetite for lamb
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23. Loyalty to Aussie Beef in Korea
Share of Korea’s imported beef market New Zealand, 14%
Other, 1%
2008-2009
Other, 1%
US, 26%
Australia, 58%
NZ - 14%
US - 26% AUST - 58%
(66% pre-BSE) (20% pre-BSE)
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24. Guaranteeing eating quality
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25. Enhancing competitiveness
and sustainability
Dr Nick Costa, Professor of Sustainable Agriculture, Head of School of
Environmental Science Murdoch Univeristy, with MLA Manager Partners from paddock to plate
Environment, Sustainability & Climate Change, Beverley Henry

26. Gross profit margins
The most profitable herds are more productive and achieve it with lower expenditure*
Bottom 20% Average Top 20%
Cost of production ($/kg beef) $2.58 $1.60 $0.98
Prices received ($/kg beef sold) $1.43 $1.52 $1.57
Gross $/head sold $501 $608 $691
Kg beef/head sold 350 402 440
Kg beef/DSE 15.6 17.3 19.4
Labour efficiency (DSE/labour unit) 7,374 10,140 15,690
Average annual stocking rate 0.8 1.5 2.1
(DSEha/100mm)
*(source: AgInsights 2008, Holmes Sackett) Partners from paddock to plate

27. Increasing carcase compliance rates
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28. Lamb2020 Index – new traits
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29. Reducing flies in feedlots
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30. Marker-assisted EBVs for Brahmans
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31. productivity and emissions
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32. Improving efficiency through innovation
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33. Increasing industry
capability
Jenny Bradley, Armatree sheep producer with Richard Apps MLA’s
Research Adoption Manager – Sheep Partners from paddock to plate

34. R&D adoption on-farm
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35. Collaborating to drive innovation
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36. Future focus
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37. Future focus
 Our environmental credentials
 Supply chain productivity
 Expanding markets
 Fair access
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38. Thank you
2008-09 Partners from paddock to plate