How to market your apps on iOS and Android profitably.

1. How to Market Your Apps on iOS/Android ProfitablySourabh Niyogi, CEO

2. What we discovered in the last year ... Free iOS+Androidapps make money! in-app purchases subscriptions bookings direct sales ...  RPU If you make $750 from 1,000 app installs then your RPU is $0.75...

3. Many Advertisers are getting RPU! Seeking new mobile behaviors Seeking new gaming addicts Seeking new subscribers, audience

4. Problem: Profitable Application Marketing isTough Typical Admob/... App Promotion Experience: eCPI of $11.37 is too high. Result: frustrated appvertiser If you have to spend $11.37 to make $0.75, you can’t scale marketing

5. Solution: the MdotM Install Exchange The First Install Exchange for iOS and Android Buy Low! Sell High! Volume Advertisers Buy Installs At LowestCost-per-Install Volume Publishers Sell Installs At Highest eCPM Advertisers Buy on a CPI

6. Why buy on the MdotM Exchange? CPI Bidding simplifies profitable marketing If RPU > Effective Cost-Per-Install, then You profit!

8. Track Post-Install Activity to measure RPUhttp://mdotm.com/promote/trackbackProvide creative and specify CPI Bid MdotM runs your creative delivering highest CVR 4. MdotM reports on spend + conversion results via real-time dashboard and via API

9. MdotM Volume: 62MM+ Monthly [Jan 2010] 24.6 MM+Android uniques 22.7 MM+iPhone uniques 10.0 MM+iPod Touch uniques 4.6 MM+iPad uniques Over 4MM installs bought 30-50K installs/day

10. What to Buy Installs from Banner Inventory CPI Bids: from $.75 - $7/install 2. Installs from IncentivizedInventoryCPI Bids: from $.25-$.75/install Advertisers compete on eCPM basis: Higher CPI Bids gets More Installs

12. iPodTouch/iPhone

14. 320x50

15. 300x250

18. For every Paid install, you can get organic Installs

19. In iOS, ranking is proportional to downloads per hour

21. Get ranked #5 in your category

22. Get 30,000 Organic installs.

23. Result: $10,000 / 40K installs = $.25 eCPIBuying Installs -> Lower eCPI -> Increases Profit! Profitable Marketing made much easier with ranking!

25. Test in smaller markets (e.g. CA, GB, AU, ...)

26. Measure downloads/hour in your market

27. Measure RPU carefully with post-install tracking tied to media spend

29. Measure RPU with APIs, post-install tracking

30. MdotM universal tracking code helps measure bothScale down if you can’t profit. There’s always next weekend.

32. Advertisers know RPU, eCPI.

34. Advertisers learning RPU, eCPI now.