Twitter for Executives

What if we all
have to start
Tweeting?
“Twitter for Executives”

Minter DIAL
All Rights Reserved - The Myndset Company
Thursday, November 17, 11

Twitter
for Executives

AGENDA
1. Twitter by the numbers (10 minutes)

2. Quick tour how to use Twitter (15 minutes)

3. The Twitter Geek (5 minutes)

4. Business Cases (15 minutes)

5. Table discussion (20 minutes)

6. Conclusion (5 minutes)

All rights reserved - The Myndset Company

1/ Twitter by the numbers

1235-1245

active

> 100 MILLION
+105% y/y
Total
300 million All rights reserved - The Myndset Company

+450,000 / DAY

>⅓ BY MOBILE


3 million sites with the button


> 200 million
tweets per day


Current record of tweets per
second?

8,868
2,135 TPS on average

Beyonce
MTV Video Music Awards

Aug. 28, 2011


2011 FIFA Women's World Cup
Final between Japan and the
U.S.

17 July 2011
Paraguay's penalty shootout win over Brazil in a Copa America quarterfinal later the same day came close to beating it with 7,166.


59%
of Twitter users are women

68% of women in US use social media to stay in touch
(vs 54% of men)*

*Harris Interactive Sep 2011

per Alexa.com

As of 2 Oct 2011

What is it?


“SMS of the Internet”


A free MICRO BLOGGING
service in 140 characters


What is it?

To communicate with and “follow” friends,
colleagues, brands,
& inﬂuential people
around one pillar question:

WHAT ARE DOING NOW ?


What’s it for

Broadcast

Two-way interaction

Monitoring
brand, competition, industry


How does it work?
NETWORK

Following
&
Followers

Following

Followers

Why?
• News
• Listen/Monitor your eReputation
• Connect and build
• Channel of communication
• It’s in real time & it’s BIG...

Search on Twitter

Search engines now
monitor micro-blogging


2/ How to use Twitter

www.twitter.com

Twitter Basics
1245-1300

How to sign up

Username

twitter.com is at the «crossroads» of Twitter usage,
but there are over 100,000 3rd party apps

@mdial


Home Page: Proﬁle


Get your Bio right in 180 characters


Settings


Settings

Settings


ﬁnd my email

geolocalization

privacy


COMMUNICATION
the “tweet”

1 2 3

RT @mdial: BTW, please
take a look at this page on
4
#Orange timeline
5
http://twurl.nl/efqdp1

Decoding a “tweet”


Mini Lexicon

D Direct Message (DM)
RT ReTweet (“copy & paste”)
@ Mention
# “Hashtag”: key word or subject
#FF Follow Friday (@someone)

handle user name (“@mdial”)
listed lists (by interest)
Tweeps Twitter followers


Let’s tweet!

remaining characters


Find contacts

Followers Following

eco system


Find contacts

Who to follow?

The competition for the
most followers?

Quantity versus Quality?

Your ﬁrst tweet!
In two’s, write a tweet about this
conference so far


3/ 5 minutes with a Geek

Journal de Quebec, 2008
The Twitter Geek
1300-1305

Twitter “Clients”

TweetDeck HootSuite

Desktop
& Mobile

Create & Follow Lists

Managing Multiple
Accounts

be social, RT, link, #

4/ Business Cases

1305--1320

7 use(s) for Twitter
(1) Enhance brand awareness / drive trafﬁc
(2) Protect reputation
(3) Build community
(4) Extend PR
(5) Extend Customer Service
(6) Direct Sales (ROI)
(7) R&D (ROI)

What if we all have to start
Tweeting?
Orange Business Case
Stéphanie Hospital / @stephiehospital


Twitter and Orange : a business relation

  Twitter as a business partner :
  ~240K users of SMS alerting at
Orange UK
  Status update by SMS & MMS etc…

 Twitter as a communication platform for :
  Marketing : product, services,
thematic accounts redirecting 150K
visitors / month
  Branding : corporate communication
accounts for brand preference
  Customer Care : social CRM
accounts


Senior managers & communication teams are using it
wisely

Orange employees on twitter
represent more than 50% of our
accounts

200 communication employees
trained in France based on self-
initiatives and passions for twitter

Top managers are natural
communication leaders : Delphine
Ernotte, Odile Roujol, Alice
Holzman…

Consequence : follow up of
orange key announcement,
trending topics


And for all the employees, our Social Media Handbook
encourages the use of twitter with a clear perimeter

You are responsible for the quality
and professionalism of the confidence
information you publish
Fake profiles, fake blogs, fake
reviews are unethical, illegal and
inappropriate.

disclosure

Every employee must disclose his/her Supported by internal &
identity : it consists of stating who you external communication
are and who you work for. actions


Orange is the first Group to aggregate all its official and
employees Twitter accounts

http://timeline.orange.com/


@stephiehospital


eStrategy
• Reinvent core processes
• Improve consumer purchase experience
• Attract consumers
• Build loyalty
• Inject eTechnology into every vehicle
2000, Jim Gouin, Ford USA CFO

Nearly $50B in sales
3,000 locations globally
170,000 staff

5/

Workshop

Why and how should
I or my company
start using Twitter?

10 + 10

1320-1340

6/ Conclusion

Tips, Tricks & Tools
1340-1345

URL Shortener

• URLs are often
very long

• Use URL
shortener
services. Ex:
Bit.ly


➡ Program your tweets
➡ Welcome Message(s)
➡ Monitor (“keyword alert”)


Tips & Tricks
• Reserve your [best]
name or“handle”

• 120 characters (to
allow for the RT)

• “Please”
• Regularity, Interactivity
& Serendipity

Tips & Tricks

• Separate languages
• Create lists
• ENJOY!


Twitter ROI

• A slow build
• Measurement
• Personal


Resources
If you want more resources, send a request to:
minter@themyndset.com

http://www.scribd.com/doc/
67972411/Twitter-Business-Guide


themyndset.com minterdial.fr
@mdial @mdialFR

minter@themyndset.com

+33 6 23 65 76 61

Twitter for Executives

Recomendados

Recomendados

Mais conteúdo relacionado

Mais de Minter Dial

Mais de Minter Dial (20)

Último

Último (20)

Twitter for Executives