Associations do great work every day to improve society, but when selecting a cause to support, how do you find one that ties into your organization's mission? Listen as a 2008 Summit Award Winner advises you on which activities to undertake and how effective partnerships can help you achieve a greater good.
Steven C. Drake, president, Christmas Spirit Foundation/ Drake & Company
Matthew Shay, CAE, president and CEO, International Franchise Association
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Make The World A Better Place
1. Connecting Great Ideas and Great People www.asaecenter.org Steve Drake, Christmas SPIRIT Foundation Matthew Shay, International Franchise Association Make the World a Better Place August 16, 2009 1:30 – 2:45 p.m.
25. Association’s PR Power http://www.msnbc.msn.com/id/3032619/#28210632 http://www.wmur.com/news/18190286/detail.html Local news everywhere = national coverage 3
26. 23.4 MILLION households said they saw, read or heard about Trees for Troops Impact for Industry 2008 Trees for Troops 3.4 MILLION households said T4T “influenced” their decision to purchase a Real Tree in 2008 3
29. Contact Information SEE YOU NEXT YEAR! Annual Meeting & Expo August 21 - 24, 2010 Los Angeles, CA Steve Drake CEO Christmas SPIRIT Foundation [email_address] 636/449-5070 Matthew Shay President & CEO International Franchise Association [email_address] (202) 628-8000
Notas do Editor
The Classic connecting the unconnected. Toothpaste & books … launched during “back to school” period. Colgate donated book collections; organized in-store readings; publicized free dental-care visits; donated toothpaste.
CAUSE: Sam’s + Pepsi – recycled plastic bottles … converted to fleece jackets. Results: 37 million bottles recycled. Sam’s donated $300,000+ to Keep America Beautiful affiliates and schools. Aquafina sales at Sam’s clubs up $50 million. And, the program resulted in 100,000 fleece jackets donated to children in need.
Click to run NBC video That ran 2:37 … what could you do to get your organization two & one-half minutes on network tv?