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Developing A Successful Job Search Strategy
- 1. Developing a Successful Job Search Strategy Sunday, 8/16/09 3:15 p.m. – 4:30 p.m. Content Leaders: Connecting Great Ideas and Great People www.asaecenter.org Marshall Brown President Marshall Brown & Associates Paul Copcutt Founder Square Peg Solution
- 4. ABOUT PAUL COPCUTT Paul Copcutt is Canada’s leading personal brand consultant, combining a passion for people with a realization that strengths and specialization are the keys to success. He guides his clients to that outcome. His own specialty is to work with professionals and executives who are struggling with identifying a logical and authentic path to be successful in business and life. Paul has developed his own sales and marketing career through a mixture of his unique ability to communicate and connect with all levels of people and approach all situations with an open mind. This has resulted in gathering successful experience in a variety of industries including biotech, consumer goods and several years in executive recruitment both in North America and Europe. Recognized by Forbes as one of the top certified personal brand strategists he is a much sought after national speaker and media resource, interviewed by the Wall Street Journal and Reuters he is often quoted in The Globe & Mail and is a regular contributor to several leading online resources. Paul Copcutt | [email_address] | Tel: 1-800-810-5116 Square Peg Solution | www.squarepegsolution.com
- 10. WHAT IS A BRAND? Unique Promise of Value It’s UNIQUE because it separates you from your peers. It’s a PROMISE because you commit to delivering it with everything you do and it based on what is true and real and genuine about you. It has VALUE to your target audience….Your target audience means the people who need to know about you so that you can be wildly successful!
- 15. Egonomics The New World Of Work
- 27. YOU Juan Sally Ian Judith Lee
- 43. CONTACT INFORMATION SEE YOU NEXT YEAR! Annual Meeting & Expo August 21 - 24, 2010 Los Angeles, CA Marshall Brown, PCC Certified Personal Brand Strategist Marshall Brown & Associates [email_address] 202.518.5811 Paul Copcutt Certified Personal Brand Strategist Square Peg Solution [email_address] 800.810.5116
Notas do Editor
- VALERIE To talk about Paul
- We all know this has been a Bad year That Life has been tough And some companies are disconnecting people
- But what we are hear to talk about today is YOU What makes you unique, outstanding and employable We are hear today to talk about your brand and how you use that brand to thrive in a tough economy
- But what is a brand? A brand is a unique promise of value Unique because it separates you from your peers It’s a promise because you commit to delivering evertything you do and its based on what is true and reall about you It has value to your target audience – ie the people that need to know you to make you successful.
- So when we look at these brands , what words or emotions come to mind? Volvo Disney Apple
- MAYBE Delete this one if we decide not to do the Coffee interactive exercise.
- And think of these successful brands What is Nike’s tagline? And if I asked a room of professionals in Los Angeles or New york or even Lodon or Hong Kong the chances are they woulds say exavctly the same. Brands associate with premium positioning; Google is worth more than Indonesia as a country. Starbucks allows its employees to be brands within a brand – pound of coffee story Blackberry is becoming the Kleenex of PDA’s – on a plane its turn off your phones, pagers and blackberries.
- And celebrities are brands. Martha Stewart said I’m a brand Do Celebriity band exercise – Donald Trump versus Oprah
- Marshall has already talked aobut the new realites of the new world of work and that coupled with a term called Egonomics – from Faith Popcorn the futurist in NYC is why personal branding is becoming such a key career and job search tool .
- So let me quickly take you through the Reach 3 step process in which both Marshalll and I are certifed. Extract Express Exude Over the next 20 minutes or so we ar going to take you thorugh this process and then specifically talk aobut how you can use this in job searching in a tough economy to land the jobs you want.
- Key with the foundation of your brand is identifying or appointing the VP’s of your life. Vision - Disney Purpose – Mother Teresa Values – Oprah Winfrey Passions – Richard Branson
- Then you need to look at your Strengths. Talk about Strengths finder.
- Understand others perceptiona of your brand Explain 360 Reaxh Give example. Mention its free and details at the end.
- Look at Target Audience Demogrpahics Pscchograpics You also need to be considering your competitors – what is the same about you and what is different? Qualifications will likely not be enough -what else. ?
- Then once you have identified Who you are – both internal and external perceptions Who your target audiences is Who your competitors are and differences Then you can identify the sweet spot in the middle that is your brand. Once that is done you can start to communicate it – Marshall (insert Marshall job search strategies slides)
- Thanks Marshall – great insights So once you are communicating your brand effectively you need to ensure you follow what I call the Donald rule. Three C’s of branding Clarity Consistency Constancy
- Communicating and living your brand is all about Visibility and Credibility. And everything that surrounds you From your office to the equipment you use.
- To what you wear – your image is one of the first impressions visualyl of your brand.
- How you communicate says something about your brand.
- And how you behave – do you treat the receptionist the same way as you treat the senior manager?
- And then networking. Recommended read – Ferrazzi’s book. All about authentic networking and giving – what can you do for them. Marshall over to you to wrap things up .