1. Social Media Workshop
How to build your business online.
Northern Pima County Chamber Workshop
9-17-09
2. WHAT WILL I LEARN TODAY?
WHAT social media is
WHO is using social media
HOW to use social media to
communicate and build relationships
WHY some businesses have been
successful in using social media
Copyright 2009 The Caliber Group
3. WHAT IS SOCIAL MEDIA?
Web-based media
New communication tools and channels
Where conversations are taking place
Copyright 2009 The Caliber Group
4. IS SOCIAL MEDIA HERE TO STAY?
Two out of three Internet users on the planet visit social networks.
66.8% of Internet users have used social networks. 65.1% have used e-mail.
Social network use is growing twice as fast as other Internet sectors such as
search, PC software and e-mail.
93% of social media users believe a company should use social media.
85% of social media users believe that a company should go further than just
having a presence on social sites and should also interact with its customers.
Copyright 2009 The Caliber Group
5. Traditional media Social media allows for
“pushes” information to “push and pull” of
its audience on a delayed information and instant
schedule. updates.
TRADITIONAL MEDIA APPROACH SOCIAL MEDIA APPROACH
Copyright 2009 The Caliber Group
6. Traditional media Social media
measures the measures
media’s engagement,
effectiveness loyalty, advocacy &
- reach trust
- frequency - sentiments
- impressions - comments
- feedback
- relationships
- mentions
Copyright 2009 The Caliber Group
8. Social Media =
new marketing tools & channels
Approach it with strategies and goals
just as you would any other marketing medium
Copyright 2009 The Caliber Group
9. TYPES OF SOCIAL
MEDIA
DEFINED
SAM BRACE
PR & Social Media Manager
Copyright 2009 The Caliber Group
10. TYPES OF SOCIAL MEDIA
Blogs Micro-blogs Forums
Networks Online Games Wikis
Media Sharing Social Tags Aggregators
Copyright 2009 The Caliber Group
11. TYPES OF SOCIAL MEDIA: BLOGS
Blogs Blogs combine text, links
to outside images and
sources.
Blogs organize information
from the personal perspective.
Blogs can turn users into
journalists and publishers,
generating loyal followers.
Copyright 2009 The Caliber Group
12. TYPES OF SOCIAL MEDIA: BLOGS
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13. TYPES OF SOCIAL MEDIA: BLOGS
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14. TYPES OF SOCIAL MEDIA: BLOGS
Copyright 2009 The Caliber Group
15. TYPES OF SOCIAL MEDIA: BLOGS
Blogs Important Statistics to Remember:
•More than 200,000,000 blogs worldwide and
more than 1 million posts are written every day
•34% of bloggers post opinions about products &
brands
•54% of bloggers post content or tweet daily
•Wordpress 2.8 has been downloaded 4.8+
million times, as of Aug. 24, 2009
•Blogger.com has averaged 29+ million unique
visitors each month in 2009, Wordpress.com has
averaged 24+ million
Copyright 2009 The Caliber Group
16. TYPES OF SOCIAL MEDIA: MICRO-BLOGS
Micro-blogs Microblogs briefly combine text
and outside links.
Microblogs can range from the
simple: “What am I doing?” to
business topics.
Microblogs are on a person-to-
person level, sharing information
between each user.
Copyright 2009 The Caliber Group
17. TYPES OF SOCIAL MEDIA: MICRO-BLOGS
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18. TYPES OF SOCIAL MEDIA: MICRO-BLOGS
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19. TYPES OF SOCIAL MEDIA: MICRO-BLOGS
Copyright 2009 The Caliber Group
20. TYPES OF SOCIAL MEDIA: MICRO-BLOGS
Micro-blogs Important Statistics to Remember:
• Twitter is most popular micro-blogging
service, with 23.3 million unique visitors in
July 2009
• Twitter grew 1,382% between February 2008
and February 2009. It is expected to have over
100 million users in 2010, 250 million in 2011.
•Around three million tweets are posted on
Twitter every day
• Ashton Kutcher and Ellen Degeneres have
more Twitter followers than the entire
populations of Oklahoma, Iowa and Utah
Copyright 2009 The Caliber Group
21. TYPES OF SOCIAL MEDIA: MICRO-BLOGS
Micro-blogs Important Statistics to Remember:
• 80% of Twitter usage is on mobile devices.
•54% of Fortune 100 companies have a Twitter
presence.
•For the companies that use only one social
media platform, 76% of them use Twitter as their
preferred choice.
•Nearly 55% of Twitter users use something else
other than Twitter.com to tweet. The most
popular client is Tweetdeck.
Copyright 2009 The Caliber Group
22. TYPES OF SOCIAL MEDIA: MICRO-BLOGS
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23. TYPES OF SOCIAL MEDIA: MICRO-BLOGS
Copyright 2009 The Caliber Group
24. TYPES OF SOCIAL MEDIA: FORUMS
Forums Internet forums host threaded
discussions on particular topics.
Internet forums are also known a
message boards.
Internet forums are the modern
equivalent of a bulletin board.
Copyright 2009 The Caliber Group
25. TYPES OF SOCIAL MEDIA: FORUMS
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26. TYPES OF SOCIAL MEDIA: FORUMS
Copyright 2009 The Caliber Group
27. TYPES OF SOCIAL MEDIA: FORUMS
Forums Important Statistics to Remember:
• 11.3k people download phpbb’s software
each month.
• 16.1k people download vBulletin’s software
each month.
• Millions of people use phpbb’s software daily
to communicate with each other.
• Organizations big and small use Internet
forums.
• Pre-teens to older adults use forums.
Copyright 2009 The Caliber Group
28. TYPES OF SOCIAL MEDIA: NETWORKS
Networks Social networks build online
communities who share interest
or want to explore others’
interests.
More than 35% of adult Internet
users have a social network
profile, compared to 8% in
2005.
75% of 18-24 year-olds use social
networks to communicate, compared
to 7% of 65+ adults.
Copyright 2009 The Caliber Group
29. TYPES OF SOCIAL MEDIA: NETWORKS
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30. TYPES OF SOCIAL MEDIA: NETWORKS
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31. TYPES OF SOCIAL MEDIA: NETWORKS
Copyright 2009 The Caliber Group
32. TYPES OF SOCIAL MEDIA: NETWORKS
Networks Important Statistics to
Remember about Facebook:
• Facebook added 100 million users in less than 9
months
•If Facebook were a country it would be the
world’s 4th largest between the United States and
Indonesia
• 55-66 females are fastest growing segment over
past 120 days
• More than 1.5 million pieces of content are
shared on Facebook daily, 1 trillion weekly.
•There are more than 168k people in the Tucson
network on Facebook.
Copyright 2009 The Caliber Group
33. TYPES OF SOCIAL MEDIA: NETWORKS
Networks Important Statistics to
Remember about LinkedIn:
•7 million unique visitors in July 2008, 13.1 million
a year later.
•80% of users have college or post-graduate
degrees.
•80% of companies use social networks in their
job assessment, 95% of those use LinkedIn.
•Users with personal incomes between $200K-
$350K are seven times more likely than others to
have over 150 connections
Copyright 2009 The Caliber Group
34. TYPES OF SOCIAL MEDIA: NETWORKS
Networks Important Statistics to
Remember about MySpace:
•MySpace is the second largest social network,
experiencing 60 million+ unique users monthly
•Generation Z (13-to-14-year-old) social network
users were more likely to use MySpace than
Facebook.
•61% of 13- to 17-year-olds have a personal
profile on MySpace
•On average, 300,000 new people sign up to the
site every day
Copyright 2009 The Caliber Group
35. TYPES OF SOCIAL MEDIA: ONLINE GAMES
Online Games Even games and other virtual
entertainment platforms are
social media.
Brings together
conversations, community,
groups, events and
advertising into one setting.
Copyright 2009 The Caliber Group
36. TYPES OF SOCIAL MEDIA: ONLINE GAMES
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37. TYPES OF SOCIAL MEDIA: ONLINE GAMES
Copyright 2009 The Caliber Group
38. TYPES OF SOCIAL MEDIA: ONLINE GAMES
Online Games Important Statistics to
Remember:
• Second Life has more than 15 million
registered users, registering 380 million
hours in second quarter of 2009.
• Online games have younger audiences:
13-17 largest demographic and 18-34
second largest
• 51% of Second Life users are male,
57% of World of Warcraft users are
male
• Less than 50% of online game users
have college or post-graduate
degrees
Copyright 2009 The Caliber Group
39. TYPES OF SOCIAL MEDIA: MEDIA SHARING
Media Sharing Allows you to upload and share
multimedia content such as photos,
videos, music and artwork.
Many media sharing sites are used
by bloggers as content repositories.
A large portion of content is user-
generated.
Copyright 2009 The Caliber Group
40. TYPES OF SOCIAL MEDIA: MEDIA SHARING
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41. TYPES OF SOCIAL MEDIA: MEDIA SHARING
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42. TYPES OF SOCIAL MEDIA: MEDIA SHARING
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43. TYPES OF SOCIAL MEDIA: MEDIA SHARING
Copyright 2009 The Caliber Group
44. TYPES OF SOCIAL MEDIA: MEDIA SHARING
Media Sharing Important Statistics to
Remember:
•62% of adult internet users have watched video
on video-sharing sites, up from just 33% who
reported this in December 2006
•Media sharing sites have equal male/female
demographics
•YouTube is the second largest search
engine in the world.
•Fastest growing segment: 35-49
Copyright 2009 The Caliber Group
45. TYPES OF SOCIAL MEDIA: WIKIS
Wikis Wikis allow anybody to contribute or
edit content.
Wikipedia, a collaborative
encyclopedia, is one of the
best-known Wikis.
Wiki means “fast” in Hawaiian, but
has been expanded to “What I Know
Is.”
Copyright 2009 The Caliber Group
46. TYPES OF SOCIAL MEDIA: WIKIS
Copyright 2009 The Caliber Group
47. TYPES OF SOCIAL MEDIA: WIKIS
Wikis Important Statistics to Remember:
• If you were paid $1 for every time an article was
posted on Wikipedia you would earn $156.23 per
hour
• Facebook users translated the site from English
to Spanish via a Wiki in less than 4 weeks
• Largest demographic of Wikipedia
users: 18-34 (38%), PBWorks 35-49 (37%)
• More males than females use Wikis, ranging
from 53-55% of Internet population
Copyright 2009 The Caliber Group
48. TYPES OF SOCIAL MEDIA: SOCIAL TAGS
Social Tags Social tags manage compiled
information and can help drive
traffic to your page/content
28% of Online Americans have
used the Internet to tag content
Facebook is the most popular
service to tag/share content on
Copyright 2009 The Caliber Group
49. TYPES OF SOCIAL MEDIA: SOCIAL TAGS
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50. TYPES OF SOCIAL MEDIA: SOCIAL TAGS
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51. TYPES OF SOCIAL MEDIA: SOCIAL TAGS
Copyright 2009 The Caliber Group
52. TYPES OF SOCIAL MEDIA: SOCIAL TAGS
Social Tags Important Statistics to Remember:
• Digg, Delicious and StumbleUpon’s
users are predominately male
• Digg is the #3 referring source of
audience traffic to the New York Times
• Fastest growing segment: 35-49
• Largest user demographic: 35-49 or
18-34, depending on service
Copyright 2009 The Caliber Group
53. TYPES OF SOCIAL MEDIA: AGGREGATORS
Aggregators Social network aggregators
bring profiles into one spot to
follow friends, join bookmarks
and combine messages.
FriendFeed is the most popular
service available, averaging
950k+ unique visitors each
month
Copyright 2009 The Caliber Group
54. TYPES OF SOCIAL MEDIA: AGGREGATORS
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55. TYPES OF SOCIAL MEDIA: AGGREGATORS
Copyright 2009 The Caliber Group
57. CASE STUDIES: BLOGS
Best Western Hotels:
Travel Blogging
SITUATION: The hotel chain wanted to
increase sales by providing travel tips
and deals through informative content.
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59. CASE STUDIES: BLOGS
Best Western Hotels:
Travel Blogging
SOLUTION: A blog was created where
travel writer Amy Graff shares her
experiences first hand – business and
family trips alike.
Best Western ensured their role in the
blog was transparent and didn’t
influence her opinions.
Copyright 2009 The Caliber Group
61. CASE STUDIES: BLOGS
Best Western Hotels:
Travel Blogging
RESULTS: Best Western customers can
find out information on travel costs
outside of the hotel room.
Amy provides great content and a
place to start dialogue about travel.
The site has grown 50% since
debuting and Best Western has
another place to market their hotels.
Copyright 2009 The Caliber Group
62. CASE STUDIES: BLOGS
Kenneth Cole:
Social Issue Blogging
SITUATION: The brand has been active in
addressing social and political issues for
more than 25 years.
Company executives wanted a place
where the brand could enhance that
image and bring fashion-conscious
activists into one place.
Copyright 2009 The Caliber Group
65. CASE STUDIES: BLOGS
Kenneth Cole:
Social Issue Blogging
SOLUTION: The company created a blog
called AWEARNESS where social views and
information could be explored.
Multiple authors could post, many types
of media could be shared and content
could be found through search engines.
Copyright 2009 The Caliber Group
67. CASE STUDIES: BLOGS
Kenneth Cole:
Social Issue Blogging
RESULTS: Since debuting, AWEARNESS
receives 9,000+ unique visitors each
month.
Kenneth Cole and other selected bloggers
speak directly to customers about issues
they mutually care about.
Sundance Channel and PBS recently
signed agreements to highlight
programming on AWEARNESS.
Copyright 2009 The Caliber Group
68. CASE STUDIES: MICRO-BLOGS
Hewlett Packard:
Twitter Scavenger Hunt
SITUATION: BlogHer 2008 was a national
conference for women in the blogging
industry. HP was one of the sponsors.
The company wanted a way to get these
socially-active bloggers excited about
their brand and potentially blog/tweet
about their experiences.
Copyright 2009 The Caliber Group
70. CASE STUDIES: MICRO-BLOGS
Hewlett Packard:
Twitter Scavenger Hunt
SOLUTION: The company developed a
scavenger hunt.
Workshop attendees could follow a HP
Twitter account for clues to get prizes
such as laptops, flash drives and printers.
Copyright 2009 The Caliber Group
72. CASE STUDIES: MICRO-BLOGS
Hewlett Packard:
Twitter Scavenger Hunt
RESULTS:
Many woman bloggers posted about the
promotion, calling it “innovative” and
“creative.”
The promotion brought increased traffic
to HP’s Web site.
HP was branded as having great products
toward the end of the year – holiday
purchasing season.
Copyright 2009 The Caliber Group
73. CASE STUDIES: MICRO-BLOGS
Avenue Coffee
Twitter Store Opening
SITUATION
Avenue Coffee was a new coffee shop on a street
with other established stores with dedicated
followers.
The store needed a way to separate itself on
opening day.
Copyright 2009 The Caliber Group
75. CASE STUDIES: MICRO-BLOGS
Avenue Coffee
Twitter Store Opening
SOLUTION
The store owners began following Tucson
Twitter users with large followings and tweeted
about coffee, letting them know about their
expected opening day.
The owners also gave updates on when they installed
their signs, painted their walls and finished their
inspections.
Copyright 2009 The Caliber Group
77. CASE STUDIES: MICRO-BLOGS
Avenue Coffee
Twitter Store Opening
RESULTS
• The store received 220 customers on its first day.158 of
them (72%) heard about the shop through Twitter.
• The owners also offered a free cup of coffee to any of
their Twitter followers. Thirty three of their 676 followers
(5%) came in to try out a drink.
• The response from Twitter users was predominately
positive. Word-of-mouth helped bring more customers
throughout the week.
Copyright 2009 The Caliber Group
78. CASE STUDIES: MICRO-BLOGS
COOP Ale Works
Beer Induction Tweetup
SITUATION
The Oklahoma City-based craft brewery started in 2008
and 8 months later, had prepared the release of its first
batch of beers.
Both owners looked for a novel way to build buzz and get
bars to carry their ales.
Copyright 2009 The Caliber Group
80. CASE STUDIES: MICRO-BLOGS
COOP Ale Works
Beer Induction Tweetup
SOLUTION
The company hosted a Tweetup dubbed “The Oklahoma
City Social Rave,” offering tastings prior to the official
release to ensure a “hopping” occasion.
They enlisted fellow entrepreneurs to help promote,
developed a hash tag term (#OKCsocialrave), built
suspense and designated the event as “members only.”
Copyright 2009 The Caliber Group
83. CASE STUDIES: MICRO-BLOGS
COOP Ale Works
Beer Induction Tweetup
RESULTS
130+ people attended OKCsocialrave and the event
became the 9th most popular trending topic on Twitter
that day.
COOP Ale Works sold 1,034 servings of brews via retail
establishments in the first week of release.
Bars that COOP Ale Works had not solicited ordered their
beer because of tweet-up attendees independently
requesting that the bars do so.
Copyright 2009 The Caliber Group
84. CASE STUDIES: MICRO-BLOGS
Frito-Lay Tostitos
Facebook Campaign
SITUATION
Tostitos wanted to develop a campaign to build
brand awareness around their Fiesta Bowl
sponsorship with college football fans.
Copyright 2009 The Caliber Group
86. CASE STUDIES: NETWORKS
Frito-Lay Tostitos
Facebook Campaign
SOLUTION
The company developed a campaign where fans
would compete against each other to give the
winner’s school a $100,000 scholarship.
They developed a Facebook application, areas to
post fan photos and then put contestants on a
cross-country challenge.
Copyright 2009 The Caliber Group
88. CASE STUDIES: NETWORKS
Frito-Lay Tostitos
Facebook Campaign
RESULTS
• 17,779 people became fans of the Facebook page in
one month.
• 56,531 page views, 39,477 unique visitors.
• 1098 entries with photos for the contest.
• Tostitos hit their target demographic of current
and recent college students.
Copyright 2009 The Caliber Group
89. CASE STUDIES: NETWORKS
3M Canada
Introducing Scotch Shoe
SITUATION
3M Canada wanted to rejuvenate its Scotch
Tape brand and developed a product for its
female target market – The Scotch Shoe.
Budget constraints, however, forced the
company to get even more creative in promoting
the new product.
Copyright 2009 The Caliber Group
91. CASE STUDIES: NETWORKS
3M Canada
Introducing Scotch Shoe
SOLUTION
The company launched a Facebook
campaign because of cost, female-user
percentage and access to interest data.
They spurred awareness through user-
generated content, gift card contests and
engagement advertisements.
Copyright 2009 The Caliber Group
93. CASE STUDIES: NETWORKS
3M Canada
Introducing Scotch Shoe
RESULTS
The campaign generated more than 2,000
fans, nearly 200 positive wall comments,
more than 1.5 million ad impressions
and 300k clicks.
The Shoe sold out in stores almost
immediately.
Copyright 2009 The Caliber Group
94. CASE STUDIES: ONLINE GAMES
Mexican Tourism Board
Second Life Campaign
SITUATION
The board wanted the Pyramid at Chichén Itzá to become
one of the new 7 Wonders of the World by showcasing its
features and history.
Copyright 2009 The Caliber Group
96. CASE STUDIES: ONLINE GAMES
Mexican Tourism Board
Second Life Campaign
SOLUTION
The board created a replica of the pyramid and
mechanisms for Second Life users to vote for it as a new
wonder.
This included a sweat lodge and audio tours.
Copyright 2009 The Caliber Group
98. CASE STUDIES: ONLINE GAMES
Mexican Tourism Board
Second Life Campaign
RESULTS
• More than 33,000 users visited it on launch day.
• 10,000 average visits per day to the replica following the
launch.
• Received national and international media coverage.
• Became one of the new seven world wonders, ranking
third among the winning seven.
Copyright 2009 The Caliber Group
99. CASE STUDIES: WIKIS
Webmonkey
Archived Content Revival
SITUATION
Webmonkey, a popular online tutorial was purchased by
Condé Nast Publications for their Wired Magazine
franchise.
The owners didn’t want to lose years of content they had
written for amateur Web developers.
Copyright 2009 The Caliber Group
101. CASE STUDIES: WIKIS
Webmonkey
Archived Content Revival
SOLUTION
The publishers developed Webmonkey into a wiki format
where users could update older articles.
New information would replace dated material, keeping all
content fresh and relevant.
Copyright 2009 The Caliber Group
104. CASE STUDIES: WIKIS
Webmonkey
Archived Content Revival
RESULTS:
Traffic increased from 175,904 to 330,406 unique
visitors.
Positive press from older tech bloggers about
reviving older, loved content.
Developers have a place they can go to access up-
to-date programming information.
Copyright 2009 The Caliber Group
105. CASE STUDIES: MEDIA SHARING
Domino’s Pizza
Crisis Communications
SITUATION
Two Domino’s employees posted a video of
themselves on YouTube – criminally tampering with
food.
The general public called Domino’s food safety into
question.
Copyright 2009 The Caliber Group
107. CASE STUDIES: MEDIA SHARING
Domino’s Pizza
Crisis Communications
SOLUTION
Domino’s executives decided to quickly address the
situation through social media – where the video has
originally been posted and spread.
Copyright 2009 The Caliber Group
110. CASE STUDIES: MEDIA SHARING
Domino’s Pizza
Crisis Communications
RESULTS
• Positive articles and posts came out about
Domino’s quick response.
• Viewers surveyed about their interest in Domino’s
was overwhelmingly positive after viewing the
apology video.
• Users felt the CEO’s response was effective or
somewhat effective, with only 9% calling it
“ineffective”
Copyright 2009 The Caliber Group
111. CASE STUDIES: MEDIA SHARING
Home Depot
Defining Brand
SITUATION
Home Depot was becoming one of many home
improvement stores in the U.S. market.
Negative articles were damaging their reputation,
causing customers to choose a competitor for their
project materials.
Copyright 2009 The Caliber Group
114. CASE STUDIES: MEDIA SHARING
Home Depot
Defining Brand
SOLUTION
The company decided to make homedepot.com a
place for information, but not the only place.
They developed videos that explain how to complete
improvement projects step-by-step, directly
engaging their customer.
Copyright 2009 The Caliber Group
116. CASE STUDIES: MEDIA SHARING
Home Depot
Defining Brand
RESULTS
• Customer and media response was positive,
offering candid discussion.
• Home Depot developed a way for associates and
executives to listen to customers in a cost-effective
way.
• Home Depot’s YouTube channel has more than
200,000+ views, some videos have more than
20,000+ views.
Copyright 2009 The Caliber Group
117. CASE STUDIES: SOCIAL TAGS
The Nature Conservancy
Social News Sharing
SITUATION
The organization created a site called Everyday
Environmentalist for people looking for green living
tips and trends.
They wanted more people reading the staff and
contributing blogger content.
Copyright 2009 The Caliber Group
119. CASE STUDIES: SOCIAL TAGS
The Nature Conservancy
Social News Sharing
SOLUTION
Staff members began posting relevant articles from
the site on digg.com.
It took less than five minutes to post each piece.
Copyright 2009 The Caliber Group
121. CASE STUDIES: SOCIAL TAGS
The Nature Conservancy
Social News Sharing
RESULTS
• 18,000+ visitors to Everyday Environmentalist
within one hour, 300+ per second, 76,000+ per
day.
• Motivated comments – 2,200+ total diggs and
600+ total comments from users.
• Increased organic search engine position.
• Increased links from credible blogs such as
Huffington Post, Mental Floss, Cisco.
Copyright 2009 The Caliber Group
122. How will you start
your conversation?
PLAN YOUR STRATEGY
LINDA WELTER COHEN
Chief Executive Officer
Copyright 2009 The Caliber Group
123. STEPS TO A SOCIAL MEDIA PLAN
• GOALS What are your goals and objectives? (sales,
awareness, loyalty)
• STRATEGY Set your strategy and then choose
your Social Media tools (Twitter, Facebook, blog,
etc..)
• VOICE Find the person(s) in your company
that has a passion for the work and let them be
the “voice” of the company
• LISTEN Enter the conversation, listen &
respond. Be genuinely helpful and authentic.
• METRICS How will you define success? (# of
followers, mentions, fans, share of voice, web
traffic, etc.)
Copyright 2009 The Caliber Group
124. INTEGRATING SOCIAL MEDIA INTO YOUR BUSINESS
• CREATE: a social media policy for your team that
sets guidelines or principles of communicating
online.
--------------------------------------------
• INTRODUCE: the purpose for social media
---------------------------------
• PLACE: responsibility for what employees write
• BE: authentic
• CONSIDER: your audience
• EXERCISE: good judgment
• UNDERSTAND: the concept of community
• RESPECT: copyrights and fair use
• REMEMBER: to protect confidential information
• BRING: value
• STAY: productive
Copyright 2009 The Caliber Group
125. Social Media Workshop
How to build your business online.
For a copy of this presentation: WWW.CALIBERGROUP.COM
Follow us on Twitter: @CALIBERGROUP
Leave a comment on our blog: CALIBERPULSE.COM
Follow us on Facebook: FACEBOOK.COM/CALIBERGROUP
Contact us about our Social Media Boot Camps: (520) 795-4500
Source data provided by: China Internet Information Center,
Universal McCann, ClickZ Stats, Wordpress, Compete,
Sysomos, Harvard Business, Twitter and 2008 U.S. Census
Bureau Data, Socialnomics, Burson-Marsteller, Sysomos,
Mashable, Facebook, Inside Facebook Blog, LinkedIn,
Jobvite, Anderson Analytics, Cox Communications, Knol,
Quantcast, Wikipedia, Techcrunch, Pew Internet, TGDaily,
Quantcast, Pew Internet, ShareThis, Microsoft, Nielsen.
Copyright 2009 The Caliber Group