The document provides 7 steps to reinvent internet marketing for advertisers: 1) Stop being lazy and let quality drive marketing strategies; 2) Reinvent approaches and organizational structures; 3) Fire unproductive executives and hire hungry talent; 4) Empower people with control and customize their experiences; 5) Strengthen partnerships; 6) Prioritize creativity in all aspects; 7) Take risks and push boundaries.

1. MAY 6, 2009 7 MINUTES TO REINVENT THE INTERNET (FOR ADVERTISERS) Denuo Group © 2009

2. MAY 6, 2009 7 MINUTES TO REINVENT OURSELVES FOR INTERNET MARKETING Denuo Group © 2009

3. BRANDS MUST STOP BEING LAZY { That’s right. I said it. }

4. BETTER PRODUCT, UTILITY, SERVICES { Let quality drive your marketing strategy. }

5. REINVENT THE APPROACH & ORGANIZATION { The future does not fit in the containers of the past }

6. FIRE A FEW FAT CATS { The real talent is not in the room }

7. HIRE SOME HUNGRY WOLVES { Hybrid talent with an entrepreneurial attitude and a forgiveness-over-permission approach }

8. PEOPLE WANT GOD-LIKE POWER { And you can’t stop it }

9. BRING PARTNER BACK { If an RFP is sent out soliciting a “Big Idea,” fire the person that sent it, too. }

10. CREATIVITY MATTERS MORE { And not just as it relates to the advertising definition }

11. BE FEARLESS. { You do not know where the line is until you cross it }

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