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Analysis of past 
examples
+ Beyonce- Run the world (Girls) 
 Distortion on beat- shows power of the girls and the 
implied chaos they are trying to create 
 Choreographed group dance routine- key convention of 
the pop genre. Especially female pop videos 
 Close Ups- showing the main artist and also on certain 
body areas of the dancers- Goodwins 7(close ups 
ordered by the record label for promotion) 
 Costume- Black leotard and leather jacket- minimal 
clothing for female gaze and also a key concept of many 
of Beyonce’s videos, most notably in “single ladies” 
 Army Costume- Boots and short khaki skirt and top-illustrates 
the power they have as girls as it is at the end 
of the video- Goodwins 7 (linking the lyrics to the video- 
“Run the world”)
+ Beyonce- Run the world (Girls) 
 Green screen- used to show her dancing in front of the flames-showing 
her power as a leader- Green screen is also a key 
convention of pop music videos, many of them showing the 
artist dancing in front of the graphic on the screen 
 Slow Motion editing (overcranking)- flicking her hair in the 
bedroom- Key convention of female pop videos 
 Low angle shots- showing her walking away with her group at 
the end of the video- illustrates the power she has she walks 
over the world (camera) 
 Locations: Studio- key convention of performance videos 
including dance/ Subway Tunnel- Americanism-relating the 
video to the original American setting/ Bedroom- large house-shows 
wealth of artist (evident in many pop videos) 
 Money- props- dances in it on the bed- connotes the wealth of 
the artist- evident in many pop and rap music videos
+ 
Beyonce- Run the world (Girls) 
 Good Points- 
Very good video, highly detailed techniques used, good use of 
costume and conventions of the pop video, good use of 
Goodwins 7 conventions, good use of group choreographed 
dance showing evidence of key Beyonce conventions. 
 Could be improved 
Could’ve looked for more creative ideas, using a concept or loose 
narrative showing the girls overrunning the boys, could’ve been 
less sexualised.
+ Ben Howard- Only Love 
 Folk genre video 
 Location- Old railway path- countryside/ Swimming Pool/ 
London- near canary wharf- shows urban independent 
locations for independent video 
 Tracking- showing London locations as bicycle rides past 
 Long shots- showing locations around London and Canary 
Wharf 
 Animation- showing a drawing of a man walking along the 
bridge near Canary Wharf 
 Costume- Normal clothing- Leggings and shirt 
 Establishing shots- showing locations near Canary Wharf 
 Flower- prop- could be symbolic/ have a deeper meaning
+ Ben Howard- Only Love 
 Undercranking/ Slow mo- showing the female falling into the 
swimming pool- linked to narrative 
 Reverse- showing her emerge from the pool after falling into it 
and also her riding her bike 
 Opacity- merging the shots into each other- fluid transitions into 
the next shot 
 Loose Narrative- the narrative was very loose, I think it showed 
the man at the start having to deal with the death of his 
girlfriend. His girlfriend is the girl in the pool who drowns.
+ Ben Howard- Only Love 
 Good Points 
The video was clearly independent, the filming was very still and 
the tracking worked very well 
 Negative points 
The narrative was too loose and was missed, there was no use of 
techniques such as green screen, the locations didn’t really fit the 
genre of the video and there could’ve been more research and 
thought into costume and locations.

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Past student examples

  • 1. + Analysis of past examples
  • 2. + Beyonce- Run the world (Girls)  Distortion on beat- shows power of the girls and the implied chaos they are trying to create  Choreographed group dance routine- key convention of the pop genre. Especially female pop videos  Close Ups- showing the main artist and also on certain body areas of the dancers- Goodwins 7(close ups ordered by the record label for promotion)  Costume- Black leotard and leather jacket- minimal clothing for female gaze and also a key concept of many of Beyonce’s videos, most notably in “single ladies”  Army Costume- Boots and short khaki skirt and top-illustrates the power they have as girls as it is at the end of the video- Goodwins 7 (linking the lyrics to the video- “Run the world”)
  • 3. + Beyonce- Run the world (Girls)  Green screen- used to show her dancing in front of the flames-showing her power as a leader- Green screen is also a key convention of pop music videos, many of them showing the artist dancing in front of the graphic on the screen  Slow Motion editing (overcranking)- flicking her hair in the bedroom- Key convention of female pop videos  Low angle shots- showing her walking away with her group at the end of the video- illustrates the power she has she walks over the world (camera)  Locations: Studio- key convention of performance videos including dance/ Subway Tunnel- Americanism-relating the video to the original American setting/ Bedroom- large house-shows wealth of artist (evident in many pop videos)  Money- props- dances in it on the bed- connotes the wealth of the artist- evident in many pop and rap music videos
  • 4. + Beyonce- Run the world (Girls)  Good Points- Very good video, highly detailed techniques used, good use of costume and conventions of the pop video, good use of Goodwins 7 conventions, good use of group choreographed dance showing evidence of key Beyonce conventions.  Could be improved Could’ve looked for more creative ideas, using a concept or loose narrative showing the girls overrunning the boys, could’ve been less sexualised.
  • 5. + Ben Howard- Only Love  Folk genre video  Location- Old railway path- countryside/ Swimming Pool/ London- near canary wharf- shows urban independent locations for independent video  Tracking- showing London locations as bicycle rides past  Long shots- showing locations around London and Canary Wharf  Animation- showing a drawing of a man walking along the bridge near Canary Wharf  Costume- Normal clothing- Leggings and shirt  Establishing shots- showing locations near Canary Wharf  Flower- prop- could be symbolic/ have a deeper meaning
  • 6. + Ben Howard- Only Love  Undercranking/ Slow mo- showing the female falling into the swimming pool- linked to narrative  Reverse- showing her emerge from the pool after falling into it and also her riding her bike  Opacity- merging the shots into each other- fluid transitions into the next shot  Loose Narrative- the narrative was very loose, I think it showed the man at the start having to deal with the death of his girlfriend. His girlfriend is the girl in the pool who drowns.
  • 7. + Ben Howard- Only Love  Good Points The video was clearly independent, the filming was very still and the tracking worked very well  Negative points The narrative was too loose and was missed, there was no use of techniques such as green screen, the locations didn’t really fit the genre of the video and there could’ve been more research and thought into costume and locations.