10 Commandments of Social Media from Grandma
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This presentation provides an overview of best practices for someone getting started using social media websites and tools. It offers a "top 10 list" of tips and guidelines, framed in the way your grandmother probably talked, so they can be easily remembered and referenced in the future.
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10 Commandments of Social Media from Grandma
- 1. (Or, Everything I Need to Knowabout Using Social Networking SitesI Learned from My Grandmother) By: Lauren McSwain-StarrettWednesday, May 26, 2010 10 Commandmentsof Social Media The
- 2. 10 Commandments of Social Media I. Remember your profile page, to keep it holy. II. Honor thy friends and relatives by posting carefully. III. Thou shalt not bear false witness against thy neighbor. IV. Thou shalt make thy stream useful & relevant. V. Thou shalt take care of housekeeping. VI. Thou shalt still talk in person when appropriate. VII. Thou shalt use caution when posting online. VIII. Thou shalt not put thyself or thy loved ones in danger. IX. Thou shalt take full advantage of the tools available to you. X. Thou shalt persist and not give up too easily.
- 3. Over the years, your grandmother probably gave you a lot of great advice for living… …and her points probably would apply very well to using social media sites, too! Maybe a better way to explain…
- 4. Make sure your profile puts the best “you” forward.Does it help, or hurt, your image? Keep your photos and posts appropriate. Keep your contact info updated. Keep your page active. 1. Tuck in your shirt.
- 5. Be judicious in your posts. Err on the side of caution when deciding whether to post something. Remember: No snarkiness. Ever. 2. If you don’t have something nice to say, don’t say anything at all!
- 6. Show you care: verify before you share. Don’t repost status updates on Facebook. Don’t fall for (or share) those free gift card scams that often circulate. Don’t retweet or forward urban legends. 3. No one likes a tattletale, and don’t cry wolf!
- 7. 4. Turn your music down! Don’t contribute toall the “noise.” Avoid filling up other people’s news streams with silly application stories & quiz results. Unfriend & unfollow unapologetically if someone is cluttering up your news feed. Block fake Twitter followers who only post links to porn.
- 8. 5. Eat your vegetables. They’re good for you! Some tasks aren’t funbut are important. Stay abreast of privacy policy changes. (Create and) maintain friend lists on Facebook to better manage your privacy settings & news. Keep your resume on LinkedIn updated. Unfollow useless posters on Twitter.
- 9. Plain old face-to-facecommunication or the telephone can sometimes still be best. Don’t treat online communication as an easy out. Pick up the phone or actually meet in person when appropriate. Some things are better said (and heard) when tone of voice is present. 6. Whatever happened to a good, old-fashioned...?
- 10. 7. Think before you speak. You can’t retract what you put out there. A verbal gaffe is much more fleeting than one that’s posted online. Everything said online is archived. Employers, schools, and the authorities are using social media more & more to check out candidates (& investigate crimes).
- 11. 8. Don’t talk to strangers. Yep. Just like in the real world. Don’t accept “friend” requests from strangers. Tread carefully with individuals (& companies) who initiate contact with you first (rather than you initiating contact with them).
- 12. Don’t fail to leverage an inexpensive but effective communications tool! Social media is a great way to connect with constituents, colleagues, customers. You can reach many with a little money and a lot of time. 9. A penny saved is a penny earned.
- 13. 10. Finish what you started. The payoff of social mediawon’t come overnight;be patient and stick with it! Engagement is an ongoing commitment. Building a network/following takes time. Don’t leave your profile un-updated or you’ll lose the audience you worked so hard to build.
- 14. The 10 Commandments ofSocial Media… 1. Tuck in your shirt. 2. If you don’t have something nice to say, don’t say anything. 3. No one likes a tattle-tale; don’t cry wolf! 4. Turn your music down. 5. Eat your vegetables. 6. Whatever happened to a good, old-fashioned…? 7. Think before you speak. 8. Don’t talk to strangers. 9. A penny saved is a penny earned. 10. Finish what you started. ...according to Grandma!
Notas do Editor
- I. Remember your profile page, to keep it holy.Your reputation and identity are some of the most valuable things you have; so don't just give them away. Make sure that whatever people find when they search for you helps, not hurts, your image. Keep your information up-to-date, apropos, and your profile active to best represent yourself.
- II. Honor thy friends and relatives by posting carefully.Socialnetworking sites sometimesturn everyone into 10th graders...being snarky and snide. Don’t do it! Mind your manners online – a faux pas online is still a faux pas, and you can still stick your foot in your mouth – except online, it has more staying power.
- III. Thou shalt not bear false witness against thy neighbor.Be a good global neighbor. Warn people if you are hacked; don’t repost other people’s status updates; don’t retweet urban legends (without checking on their validity first), and don’t fall for (and share) those free gift card scams. Always verify the validity of something first, before you share it with all your friends!
- IV. Thou shalt make thy stream useful & relevant.You’ve probably noticed how some people fill up your Facebook home page news feed or yourTwitter stream with garbage — just stupid Mafia Wars news and quiz results and other unproductive applications. This contributes to the "noise" when you log on, and a general sense that people have that social media tools aren’t useful. Social media IS useful, but playing games on Facebookall day (or sending out links to porn sites on Twitter) isn’t – that's just noise. If you don't provide something valuable or at least something nonoffensive, people will un-friend or un-follow you. When your personal preferences start to become a distraction to others, people will tune you out.
- V. Thou shalt take care of housekeeping.Things you should be doing: keeping up with the endless privacy policychanges on Facebook, maintaining friend lists in Facebook so you can control your privacy settings, and maintaining an up-to-date LinkedIn resume. These things aren't sexy and are even kind of annoying to do, but are very important and good for you. Sorting all your Facebook friends into categories such as “Colleagues,” “Family,” etc. will take a lot of time up front, but will be easy to maintain going forward, and will help you utilize Facebook’s granular privacy controls to determine who gets to see what – so the payoff is really worth it.
- VI. Thou shalt still talk in person when appropriate.Social media interaction isn't always a substitute for other communication. Remember to be engaged in the moment and be sure you share the big news with the important people in your life OFFline.
- VII. Thou shalt use caution when posting online.Increasingly, companies are hiring and firing based on what people post. These days, an off-the-cuff remark meant to be innocent, like “Sometimes I just want to shoot so-and-so,” that’s posted in a public Facebook status update must be taken as a serious threat. People have lost jobs over less. Remember: fame is fleeting, but Google (and Facebook) are forever. (In fact, Facebook is now the #2 most-visited website in the world, behind – yes, you guessed it – Google.)
- VIII. Thou shalt not put thyself or thy loved ones in danger.If someone “friends” you that you don’t know, don’t accept. Beware of new technologies like Chatroulette, which lets you videochat with complete strangers. Researchers have found about 1 in 5 connections via Chatroulette are with individuals doing pornographic acts.
- IX. Thou shalt take full advantage of the tools available to you.We don’t want this to be all gloom and doom, though. Social media provides great ways to connect with your constituents, colleagues, and customers. It can be a terrific cheap advertising and communications venue.
- X. Thou shalt persist and not give up too easily.If you try social media for outreach and communications, though, remember that engagement is a commitment. Don’t expect an overnight success. Building a large network on Facebook, or a large following on Twitter, takes time. You have to stay committed to it – and keep posting updates. If you leave your page hanging, un-updated, you will lose the audience quickly that you have worked so hard to build.