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Technology for Ministry Website Development
Summary Topics Website Development 5 Steps to Building a Website Registering a Domain Name Church Websites: What's Next Writing for Your Church Website Google & Facebook Ads Google Analytics
5 Steps to Building a Website Strategize/Plan: write out sitemap, create goals, what content is essential Create Pages: create navigation, subpages, move pages within the sitemap Add Content: edit pages, format content, add images Add Events to the Calendar: configure the calendar, add event, #eventsnew# token Register a Domain Name: buy domain name first, point domain name to your ACC site
Registering a Domain Name Instructions:help.adventistchurchconnect.com/domain Purchase Customized Domain: networksolutions.com, register.com, ipower.com, 1and1.com, namecheap.com Setup DNS: supply Name Server information to the company where you bought your domain name For Churches: ns1.adventistchurchconnect.com and ns2.adventistchurchconnect.com For Schools: ns1.adventistschoolconnect.com and ns2.adventistschoolconnect.com Add Parked Domain in cpanel: Email & Server Configuration link/cpanel: parked domains/ add domain
Registering a Domain Name Add Parked Domain in cpanel:   Do not include the “www” or “http://” in the “New Domain Name” box Do not remove any Parked Domain names  It may take up to 48 hours for Name Server information changes to take effect.  Enter your church's new domain name in ACC: Admin Management/ Site Configuration & Navigation/ Domain alias/ Save and Exit
Church Websites: What’s Next http://help.adventistchurchconnect.com/modules Modules are additional features that can be added to your website  Photo Gallery Module: http://miracletemple.net/gallery.php Email Newsletter: Once people have signed up for the newsletter, they will be emailed to confirm their address.
Church Websites: What’s Next Benefits of Email Newsletter Reduce printing costs Members receive message sooner Stay connected Less management needed
Church Websites: What’s Next http://help.adventistchurchconnect.com/modules Modules are additional features that can be added to your website  Photo Gallery Module: http://miracletemple.net/gallery.php Email Newsletter: Once people have signed up for the newsletter, they will be emailed to confirm their address.  Changing Designs: You can change the design of your site at any time without losing already entered content
Church Websites: What’s Next Design Options Use a standard free template. (You can also customize the design with your own images) Purchase a design from a template provider Contract with a designer
Available Tokens ##content## - The text of the page content ##custom1## - Custom template area 1 ##childarticles## - List of child articles of the current article page. ##eventsnew## - Listing of calendar's upcoming events ##time##, ##date##, ##sunset##, ##signup##, ##login## Many more
Writing For Your Church Website Writing and preparing content for your church website requires a different approach then print documents & publications. Less is better Text Scanners Lack of Patience Skeptics Information Overload
Google Adwords & Facebook Ads  Promote your church or event Targeted Demographics: location, age & interests (facebook), language Keywords Pay-per-click (PPC) advertising: charged only if someone clicks Cost-per-metric (cost per 1000 impressions): Facebook Text & image ads Track your ad performance Set your budget: daily, monthly, max cost-per-click (cpc) Keyword tools available
Google Analytics Proving Online Ministry Is Worth It! Use it on Websites (ACC), Blogs Types of things it will tell you:  Visits/pageviews What country visitors are from What browser people are using How a visitor got to your site (google, direct, referral site) Much more
Questions?

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1b technology seminar-what_next

  • 1. Technology for Ministry Website Development
  • 2. Summary Topics Website Development 5 Steps to Building a Website Registering a Domain Name Church Websites: What's Next Writing for Your Church Website Google & Facebook Ads Google Analytics
  • 3. 5 Steps to Building a Website Strategize/Plan: write out sitemap, create goals, what content is essential Create Pages: create navigation, subpages, move pages within the sitemap Add Content: edit pages, format content, add images Add Events to the Calendar: configure the calendar, add event, #eventsnew# token Register a Domain Name: buy domain name first, point domain name to your ACC site
  • 4. Registering a Domain Name Instructions:help.adventistchurchconnect.com/domain Purchase Customized Domain: networksolutions.com, register.com, ipower.com, 1and1.com, namecheap.com Setup DNS: supply Name Server information to the company where you bought your domain name For Churches: ns1.adventistchurchconnect.com and ns2.adventistchurchconnect.com For Schools: ns1.adventistschoolconnect.com and ns2.adventistschoolconnect.com Add Parked Domain in cpanel: Email & Server Configuration link/cpanel: parked domains/ add domain
  • 5. Registering a Domain Name Add Parked Domain in cpanel: Do not include the “www” or “http://” in the “New Domain Name” box Do not remove any Parked Domain names It may take up to 48 hours for Name Server information changes to take effect. Enter your church's new domain name in ACC: Admin Management/ Site Configuration & Navigation/ Domain alias/ Save and Exit
  • 6. Church Websites: What’s Next http://help.adventistchurchconnect.com/modules Modules are additional features that can be added to your website Photo Gallery Module: http://miracletemple.net/gallery.php Email Newsletter: Once people have signed up for the newsletter, they will be emailed to confirm their address.
  • 7. Church Websites: What’s Next Benefits of Email Newsletter Reduce printing costs Members receive message sooner Stay connected Less management needed
  • 8. Church Websites: What’s Next http://help.adventistchurchconnect.com/modules Modules are additional features that can be added to your website Photo Gallery Module: http://miracletemple.net/gallery.php Email Newsletter: Once people have signed up for the newsletter, they will be emailed to confirm their address. Changing Designs: You can change the design of your site at any time without losing already entered content
  • 9. Church Websites: What’s Next Design Options Use a standard free template. (You can also customize the design with your own images) Purchase a design from a template provider Contract with a designer
  • 10. Available Tokens ##content## - The text of the page content ##custom1## - Custom template area 1 ##childarticles## - List of child articles of the current article page. ##eventsnew## - Listing of calendar's upcoming events ##time##, ##date##, ##sunset##, ##signup##, ##login## Many more
  • 11. Writing For Your Church Website Writing and preparing content for your church website requires a different approach then print documents & publications. Less is better Text Scanners Lack of Patience Skeptics Information Overload
  • 12. Google Adwords & Facebook Ads Promote your church or event Targeted Demographics: location, age & interests (facebook), language Keywords Pay-per-click (PPC) advertising: charged only if someone clicks Cost-per-metric (cost per 1000 impressions): Facebook Text & image ads Track your ad performance Set your budget: daily, monthly, max cost-per-click (cpc) Keyword tools available
  • 13. Google Analytics Proving Online Ministry Is Worth It! Use it on Websites (ACC), Blogs Types of things it will tell you: Visits/pageviews What country visitors are from What browser people are using How a visitor got to your site (google, direct, referral site) Much more

Notas do Editor

  1. Compaq 386 ran at a speed of 16MHz and had a 40Mb hard drive. This was the beginning of computers and technology for me. And now today, over 20 years later, many things have changed in the computer and technology world. We’ve gone from megabytes to gigabytes to tetra bytes over night. ----- Meeting Notes (11-01-10 15:21) -----Compaq 386 ran at a speed of 16MHz and had a 40Mb hard drive. This was the beginning of computers and technology for me. And now today, over 20 years later, many things have changed in the computer and technology world. We’ve gone from megabytes to gigabytes to tetra bytes over night.
  2. BC Conference Demo site - http://bcdemo.adventistchurchconnect.orgWe are going to go over the first 5 steps to having an effective church website. These steps will help you place content on your website for both members of the church and visitors who may not know anything about Adventists. Research has found that when it comes to church websites, visitors are usually looking for 2 things: what is happening in the church (events) and directions/service times. The ultimate goal of the website is to introduce your church and invite people to visit the physical church.
  3. A name server is a server that directs visitors using your domain name to the computer where your web site is running on.
  4. A name server is a server that directs visitors using your domain name to the computer where your web site is running on.
  5. Modules are additional features that can be added to your website to make it more dynamic and effective. All of the modules that we offer are free. We are going to talk about just a few of the modules that are available. You can view a complete list of modules at http://help.adventistchurchconnect.com. Show how to activate a module on the website. Walk through uploading photos to the photo gallery module.Walk through how to add a subscription list and how the newsletter looks in an email client. Walk through how to upload a media file on the website.
  6. Modules are additional features that can be added to your website to make it more dynamic and effective. All of the modules that we offer are free. We are going to talk about just a few of the modules that are available. You can view a complete list of modules at http://help.adventistchurchconnect.com. Show how to activate a module on the website. Walk through uploading photos to the photo gallery module.Walk through how to add a subscription list and how the newsletter looks in an email client. Walk through how to upload a media file on the website.
  7. Modules are additional features that can be added to your website to make it more dynamic and effective. All of the modules that we offer are free. We are going to talk about just a few of the modules that are available. You can view a complete list of modules at http://help.adventistchurchconnect.com. Show how to activate a module on the website. Walk through uploading photos to the photo gallery module.Walk through how to add a subscription list and how the newsletter looks in an email client. Walk through how to upload a media file on the website.
  8. Walk through how to change to a different design.
  9. You can use "tokens" or a bit of code in your template that will be dynamically changed upon display to something more complex.
  10. http://www.christianitytoday.com/le/communitylife/evangelism/churchgrowthbygoogle.htmlLocal and regional targetingSet your ads to appear only to people searching in a particular city, region, or country. Now it's easy to target online customers within 20 miles of your front door or across the world.
  11. Google Analytics will tell you things about your visitors and report the number of visitors that are coming to your website. Types of things that it will tell you: What country visitors are from what browser people are using how a visitor got to your site (google, direct, referral site)- and more