Have you been struggling with ambitious crowd-funding, mobilizing your community, or how to sustain your venture in the long-term? The LearnServe Social Action Summit presented topics about how to integrate social media into venture plans.

1. 1ST ANNUAL SOCIAL ACTION SUMMIT
MARCH 1, 2014
TELL YOUR STORY WITH SOCIAL MEDIA

2. ABOUT MARISA PEACOCK
As Chief Strategist at The Strategic
Peacock, I help small businesses
and non-profit organizations
enhance their online presence.
I own a pit bull named
Sampson, and am fond of
dinosaurs.

3. WHY SOCIAL MEDIA?
• Share information
• Promote awareness
• Build networks
• Engage community
• Learn from others

4. ICE BREAKER
• 17 social networks
• Each participant will get a sticker to wear on their
forehead (no peeking)
• Ask questions of others to figure out which social
network is on the sticker.

5. WHO USES SOCIAL MEDIA?
16-24 25-34 35-44 45-54 55-64
250%
200%
150%
100%
50%
0%
source: 12 Awesome Social Media Facts and Statistics for 2013, Jeff Bullus

6. CONNECT WITH OTHERS
• Identify influencers, interesting people and follow.
• Follow back and interact.
• Be social.
• Be transparent, true and find your voice.
• Know your message.
• Add value, not noise.
• Respond appropriately to all types of feedback.

7. MAKE OTHERS CARE ABOUT YOUR
STORY
• Identify your advocates.
• Make it easy for others to get involved.
• Have fun and be yourself.
• Experiment.
• Make it about them, not you.

8. SCENARIOS & DISCUSSIONS

9. FOR EACH SCENARIO…
• Break up into groups — 4 groups, 4 scenarios
• Identify the appropriate
• message
• audience
• social network
• plan for engagement

10. SCENARIO 1
YOU HAVE SECURED A
ANGEL INVESTOR FOR
YOUR COMPANY, BUT
THEY WANT YOU TO
DEMONSTRATE THAT
YOU CAN RAISE $20,000
ON YOUR OWN.

11. SCENARIO 2
IN ORDER TO MOVE
FORWARD WITH YOUR
BUSINESS PLAN, YOU NEED
TO FULLY UNDERSTAND THE
ISSUES FACED BY THE
AUDIENCE YOU HOPE TO
TARGET WITH YOUR
PRODUCT/CAUSE.

12. SCENARIO 3
THERE IS AN OPENING
FOR A SOCIAL MEDIA
MANAGER FOR A BRAND
YOU LOVE. HOW WILL YOU
DEMONSTRATE THAT
YOU’RE THE RIGHT
PERSON FOR THE JOB?

13. SCENARIO 4
YOU ARE UNABLE TO MAKE
IT TO #SXSW, BUT YOU
HOPE TO GET THERE
SOMEDAY TO SHOWCASE
YOUR
BRAND/PRODUCT/CAUSE.
HOW WILL YOU BUILD
YOUR NETWORK?
VIA THEULTRALINX.COM

14. THANK YOU!
MARISA PEACOCK
PRINCIPAL, THE STRATEGIC PEACOCK
WWW.STRATEGICPEACOCK.COM
@MARISACP51