The document discusses the importance of creating case studies and provides tips for developing an effective case study communications plan. It recommends identifying target audiences and their needs, developing case studies that highlight clients and results, gaining client permission, and distributing case studies through email, partnerships, awards, and other channels to promote clients and the agency. Common obstacles like client approval and time constraints are addressed, along with components to include in case studies like the client's situation, goals, and results.

1. Creating Case Studies Mike Corak, Director of Interactive Services, Strategy Mighty Interactive, a Division of Off Madison Ave March 1, 2010

2. Mike Corak… Director of Interactive, Strategy Off Madison Ave www.linkedin.com/in/mikecorak @mikecorak … is not a case study expert

5. Influence in the Purchase Funnel

6. Remember, We Sell Magic…

7. …and There’s a Lot of Us Talking

8. Why Should I Trust You? Photo Credit: ehow Photo Credit: ehow Photo Credit: plus.maths.org

10. Trust Through Transparency 2010 Edelman Trust Barometer

26. Partnerships

27. Reuse for Awards