From online video to Facebook and Twitter, people are using the web in a variety of ways to buy products and services. Your customer are online, are you engaging them on the web? Berry, your Local Leads ExpertSM, will give you the latest strategies to promote your business online with our seminar and simplify it with our comprehensive, ROI-driven solutions. We will show you how to successfully gain leads online – not just any leads, but qualified LOCAL leads! In this Webinar we will cover such topics as: * Websites – The importance of an online business presence * Online Directories & Local Search * Paid Search on Google, Yahoo & Bing * Online Video and sharing with YouTube * Search Engine Optimization (SEO) & Website Analytics * Social Networking on Facebook, Twitter & LinkedIn

1. Websites, Directories,
Paid Search, Online
Video & Social Media for
Small Business

2. WHAT ARE YOU DOING TO GET LEADS?

3. WHAT ARE YOUR COMPETITORS DOING?
HOW ARE YOU
DIFFERENTIATING YOURSELF?

4. YOUR
CUSTOMERS
ARE
ONLINE …

5. 6 of 10 small business owners
turn to the I nte r n et f i rst for
information about local
companies [1.]

6. 92% of Internet users have researched
a product or service online, then
purchased offline from a local
business at least once
[2.]

7. 85% of consumers agree
that the quality of a
business’s website is an
important factor in earning a
customer’s trust [3.]

8. 40% Online 8% Online
U.S. Media U.S. Advertising
Consumption [4.] Spend

9. For your
business to
remain
competitive
in today's
economy it is imperative you
have a website to promote your
products and services.

10. NOT JUST ANY WEBSITE …

11. you need a site that converts
visitors into customers …

12. Call Tracking
Prominent Number
Logo
Site Search
Navigation
E-mail
Sign-up
Large Credibility &
Pictures Trust
Social Media RSS

13. Search Engine Optimization
Page Title
URL Structure
Heading
Tags
Image ALT
Tag
Keyword
Rich
Content

15. WHAT ARE YOU DOING
TO GET FOUND?

17. TRAFFIC
DRIVERS
• Search Engines
• Local Search
• Online Directories

18. [5.]

19. Search

20. PAID SEARCH
Budget-based, query-specific, geo-targeted ads delivered to
consumers at their moment of relevance when they are ready to buy

21. In Q3 2009, the small business search advertiser
spent an average of $1,658 on search advertising [6.]

22. Connecting businesses
and consumers, l o c a l l y

23. 65% of online searchers
expect local business
results to be within 20
miles of them[7.]

24. • Maps keyword -
relevant local results
• Local reviews from
others build trust
• Comparing products
and services

25. ONLINE
DIRECTORIES
The “new Yellow Pages”
where people are actively
searching for your business

26. • 40 Million users each month
• Over 1 Million
Mobile Apps
downloaded
• 74% of YELLOWPAGES.COM
Visitors contact businesses
[8.]

27. 84% of Americans
online watch video
an average
of 10 hours
a month! [9.]

28. • Engagement
Objects
• Builds Credibility
& Trust
• Virtual 24/7 Pitch
• Increased
Conversion Rates
• 52% Take Action [10.]

29. “ … without Video your website will not
rank in the future! If you don’t have
engagement objects on your website, you
are just not going to rank. It will make you
last among equals if you don’t have it.”
-Bruce Clay, video industry expert

30. NEXT STEPS TO
A SUCCESSFUL
WEB PRESENCE
• Get a search-friendly, conversion-optimized website
• Drive traffic to your site
• Paid Search, Local Search, Directories
• Engage visitors with video to increase conversion rates

32. Web 2.0

33. Officially,
social media is
‘an umbrella term’
that defines the
various activities
that integrate technology, social
interaction, and the construction of
words, pictures, videos and audio
[11.]

34. social marketing
is about e n g a g i n g
in transparent
conversation,
c r e a t i n g relationships
and l e v e r a g i n g those
relationships to
ultimately produce
revenue

35. 3 Steps for an effective
Social Media presence
1. LISTEN
2. ENGAGE
3. MEASURE

36. SIM Strategies for SMB
• Public Relations
• Customer Service
• Loyalty Building
• Collaboration
• Networking
• Thought-Leadership

38. New Products &
Service Alerts
Customer Service
& Positive
Endorsements
Create BUZZ!

39. Establish
Authority
& Educate
Customers
Promote:
-Specials Offers
-Discounts
-Events

40. Measuring Social Media
• Fans, Followers, Friends
• Comments, Bookmarks,
Ratings
• Clicks, Views,
Interactions, Downloads
• Buzz – Seasonality,
Competitive, Category,
Social Channel

41. You’re driving
traffic with
Paid, Local
Search &
Directories …

42. You’re building a fan base through social media
and engaging them with online video …

43. Business is booming
and you’re seeing
increased leads …

44. H O W A R E YO U
MEASURING SUCCESS?

45. The Berry Advantage
• Understand relationship between Offline &
Online Advertising
• Market Research & Proven ROI
• Build compelling, conversion-driven websites
• Drive qualified leads to websites, engage
customers with video and turn them into leads
• Make small, targeted investments profitable

46. Total # of
Contacts
Location of
Contacts
Total Website
Visits
© 2010 The Berry Company. To be used by The Berry Company personnel only. 46

47. Website traffic
Visits by hour
Number of Sites driving
page views traffic
Keywords driving
traffic
© 2010 The Berry Company. To be used by The Berry Company personnel only. 47

49. Notes:
• 1. Small Business Not Keeping Up With Online Presence by Jack Loechner,
Friday, February 13, 2009, 8:15 AM
• 2., 3. The Great Divide, Webvisible & Nielson, October 2008
• 4. Nielson Reporting
• 5. Webvisible & Nielson Reporting
• 6. WebVisible: SMBs Spent Average of $1,658 on Search in Q3; Google’s
Share Drops a Little, BIA/Kelsey, November 23, 2009 – Webvisible
• 7. The Local Advertiser of Today and Tomorrow By Gregg Stewart, Search
Engine Watch, Jul 25, 2008
• 8. AT&T, YellowPages.com 2009
• 9. Online Video Continues Ridiculous Trajectory, Jeremy Scott , November
3, 2009
• 10. Emarketer.com, “Online Video Comes into Focus”, August 2009 &
Online Publishers Association, June 2007
• 11. What is social media? Posted 19 March 2009 17:45pm by Chris Lake
of eConsultancy