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Marketing Monster Presentation

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mcmetzger01

I presented this talk at the Massachusetts College of Liberal Arts for student interested in marketing techniques for their student organizations and programs.

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Marketing Magic Presented by: Michael C. Metzger, Samantha Rincon, Tory Fahey, and Meghan Tavares
Presentation Outline ,[object Object],[object Object],[object Object],[object Object]
Who We Are ,[object Object],[object Object],[object Object]
Our School: The University of Massachusetts Boston ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Does it All Mean? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Theory ,[object Object],[object Object]
Application of Theory
 
Branding/Product Marketing and Your Student Org. Generates a Following ID your products w/ brand Gets the word out about stuff Always keep in mind Brand Product Product Product Customers Brand Student Organization Product Program Product Program Product Program Customers Students
5 Steps to Build a Brand ,[object Object],[object Object],[object Object],[object Object],[object Object]
Develop Your Message “ The World On Time”
Make a Logo
The Impact of a Logo ,[object Object],[object Object],[object Object],[object Object]
Tag Lines ,[object Object],[object Object],[object Object]
Steps 4 and 5 ,[object Object],[object Object]
 
Marketing a Product ,[object Object],[object Object],[object Object],[object Object]
 
 
 
Principles for Great Posters ,[object Object],[object Object],[object Object],[object Object]
Here are some SAEC Examples
Create Your Own Creative Marketing Monster ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Marketing Magic Presented By Michael C. Metzger SAEC Co-Coordinator Samantha Rincon SAEC Co-Coordinator Tory Fahey SAEC Advisory Board Administrative Assistant Meghan Tavares SAEC Advisory Board Vice Chair for Music

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