Strategic Marketing Expertise & Credentials

QUALIFICATIONS PLANNING & ANALYTICS MARCOM & SALES PROMOTION PRICE MANAGEMENT BUSINESS DEVELOPMENT CREDENTIALS

A presentation of professional
qualifications in

strategic and creative industrial marketing
featuring highlights of acquired
expertise in:
sales planning and
analytics
communications and
sales promotion
sales price management
business development


intrinsic personal qualifications
extensive B2B development experience
through industrial distribution and direct
OE channels

cross-functional and intercompany
collaboration with global sales and
marketing, product line, industry sector
and engineering teams

creative project development and vendor
management


intrinsic personal qualifications
P&L management for multiple product
lines and industrial market segments

ERP system (SAP) ownership for
sales processes, statistics
development for sales analytics,
master data and sales conditions

applied Microsoft and Adobe acumen
for commercial and analytical
business applications and graphic
design


Working in concert with product line, business
unit and regional sales teams to align

sales budgets and plans
by industry, product line and
regional sales operations with
corporate goals and
objectives for annualized and
medium term business
development

BUDGET DEVELOPMENT PRODUCT PLANNING SALES METRICS REPORTING TOOLS SALES PROGRAMS SELLING EXPENSES


Directing detailed sales forecasting
at a customer-product-price-volume
transaction level to support the
genesis of annual sales financials,
inventory / purchase plans,
intercompany transfer pricing and
sales metrics



Developing sales metrics and analytics
for reporting sales
outlook to the local
and global
organization,
providing insights
into strengths,
weaknesses,
opportunities and
threats through
statistical
interpretation of
prevailing sales
views versus planned
and historic results



Creating “on-demand” reporting tools
to support independent business
analysis by sales and cross-
functional teams and facilitate
proactive sales action planning,
customer management and
intercompany information
exchange



Media planning, rate negotiation
and creative execution of

trade advertising for print media
from design concept and layout
to writing ad copy and
manipulating digital
images

MARKETING PLAN TRADE ADVERTISING DIGITAL MEDIA SALES COLLATERAL PROMOTIONAL PRINT PRESENTATIONS SALES PROMOTION


Advancing digital media initiatives
with bundling of electronic collateral,
integrating commercial documents
and PDF collateral with presentations
and engineering files into customer
focused electronic products



Supporting brand, product line and
strategic market sales initiatives with

development of sales collateral
technical catalogues and promotional
flyers to leverage product design
characteristics and operating values
in conjunction with the intrinsic
corporate value
proposition



Progressive and transcending
execution of corporate

presentations
into dynamic interactive sales
and educational collateral with
creative integrity equivalent to
published and on-line
marketing initiatives



Managing sales channel pricing
with logical and quantifiable
relationships between
customer orientation and
business development
within direct and indirect
channels, industrial markets
and product lines

CHANNEL MANAGEMENT SYSTEM SOLUTIONS PRICE FINDING TOOLS PRICE RATIONALIZATION ELECTRONIC DATA EXCHANGE


Expand ability to respond to prevailing
commercial opportunities with

versatile system price solutions
to contend with complex customer
sales conditions by utilizing and
integrating market price lists,
customer and product discounts,
and customer / part specific
quotations



Improve response to requests for
quotation / proposal with off-line

component and price finding tools
for engineered complex
product assemblies subject to
dimensional variables and
erratic competitive and
internal price control
parameters



Identifying distribution branch and product
line expansion opportunities, and

developing strategies for business acquisition
in strategic OE markets where restricted
short term margins are offset with mid term
business development benefits

BUSINESS DEVELOPMENT ECOMMERCE DATA MANAGEMENT CONTRACT MANAGEMENT PROCESSES / BEST PRACTICES


In conjunction with logistics provider
and ecommerce project team,

managed web store and system interface
connections - including
commercial content
development, order handling
processes and conversion,
customer authorizations and
user accesses



Initiated sales-minded integrity
to customer and material

master data management
to leverage flexibility
with customer order
handling intricacies as
well as transparency of
extracted and
aggregated sales data



chronology of career development
Marketing Manager 05-09 Schaeffler Canada Inc

Marketing Manager 00-04 FAG Bearings Limited

Supervisor Marketing Services 93-99 FAG Bearings Limited

Team Leader - SAP Migration 91-92 FAG Bearings Limited

Marketing Analyst 88-90 FAG Bearings Limited

Advertising Coordinator 85-87 FAG Bearings Limited

EMPLOYMENT EDUCATION ENCLOSURES


educational background
Diploma - Business Administration 84 Fanshawe College

Diploma - Marketing 83 Fanshawe College

Honours Graduation Diploma 81 Stratford Central Secondary

EMPLOYMENT EDUCATION ENCLOSURES


thank you for your personal consideration
I would be pleased to have the
opportunity to learn about the
marketing challenges available with
your company and to discuss the
possibility of making a
significant contribution to your
continued success.


thank you for your personal consideration
PHONE : 905 /be pleased to have /the
I would 785-7566  CELL : 647 292-9770  EMAIL : PMCKENZ@BELL.NET
opportunity to learn about the
marketing challenges available with
your company and to discuss the
possibility of making a
significant contribution to your
continued success.

Strategic Marketing Expertise & Credentials

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