Zasqr for Shopping Centers: Promote, attract, build loyalty in a straight and efficient way

1. Zasqr Mobile Marketing
“Promote, attract, build loyalty in a straight and efficient way”
Shopping Centers, February 2013

2. 56% of internet users got access
through smartphones (Spain, 2012)
Representing
the 40% of the
population
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3. Mobile Marketing: Facts
• Internet users use smartphones more
often every day
• Smartphones makes interaction easy
with shopping centers, products, brands,
advertising, displays..
• Smartphones integrates online and
offline in a unique and new paradigm

4. What is Zasqr?
• A mCommerce and mPromotion platform
designed to generate traffic to point of sale
and make the client be loyal through involving
experiences
• Reading a QR code or a barcode with Zasqr is
possible to get discounts, take part in
contests, share photos in a new and social
way.

5. Zasqr turns any off-line element into a
“call to action” experience
Creating new contact points with
consumers and adding value to the
consumer experience
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6. To understand how Zasqr can help
you, please follow our story by reading
QR codes…
How to engage? The story begins in
the street (or in printed advertising)
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7. The game goes on in
the shopping center
Unlike On-line contests, Zasqr gets traffic to
shopping center and makes it social
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8. Y esto… ¿Para qué me sirve?
…. Connecting consumers to brands

9. Rewarding the loyalty of shopping
center visitors
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10. Offering new formulas for sampling
and promotions
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11. … informing the customer in a easy
and different way
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12. A new opportunity for shopping centers
Generating traffic to Taking the shopping
the shopping center experience to the
through offline next level by
activities (outdoor promoting, building
advertising, press loyalty, rewarding,
advertising) adding value to
consumers in a
funny, social way in
the shopping
center.

13. Some functions
• Photo contest: reading a Qr code you will be able to share a photo and to
see photos from other people that are participating.
• Scratchcards: reading the code win a prize randomly and immediately.
• Participation: review, participate, leave a message starting from the
reading of a code.
• Form: contests, surveys, sweepstakes ...
• Coupons and discounts
• Receiving information:, catalogs, brochures, offers, newsletter ...

14. Zasqr value
- Fast and cheap: it’s no necessary to develop a landing page for each promotion, the
use of barcodes avoid the packaging problems, stocks breakings ….
- Dynamic: the Qr codes and barcodes can change its funcionality at the time, so it’s not
necessary to replace them every time a new promotion starts.
- Global: every user interacts with their own language.
- Lead generation: tracking information of every read, including the email address of
users who read the code.
- Easy for users: it’s not necessary to register every time you participate in a promotion.
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15. “white label” allowed
Increase downloading of
the APP of the shopping
center
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16. 12.000 usuarios in Spain are
using Zasqr

17. Prices for shopping centers
Number of (different) active codes in a Monthly fee
month
from 1 to 5 30,00€ / month
6-10 50,00€ / month
11-20 80,00€ / month
21-50 150,00€ / month
51-100 200,00€ / month
For further information and subscriptions tellme@zasqr.com
http://zasqr.com
http://youtube.com/zasqr

18. http://zasqr.com
http://youtube.com/zasqr