Cases and know-how for finantial services, mainly. Major part was taken from KSDP Design - I think it doesn't exist any more, however it was one of the first service design companies. Those days it was called strategic brand consulting, hollistic approach and inclusive branding. Thank you KSDP for your works.

1. Martin Chlodnicki, Ph.D.
Retail Branding
for Financial Services
SpaceBrand methodology
and pictures used in this presentation
belong to KSDP Design B.V. in Amsterdam
środa, 20 czerwca 12 1

2. Retail Strategy Presentation
• Strategic design
• Three dimensional branding - space brand
• From 2-D to 3-D branding
• Retail banking - trends
• Retail banking - ABSA Bank
środa, 20 czerwca 12 2

3. It’s not the size
of your company that counts,
but it’s the shape
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4. SASOL/ Petrol Station
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5. SASOL/ Petrol Station
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6. Strategic Design
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7. Strategic Design
• Business solutions through design
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8. Strategic Design
• Business solutions through design
• Design - total image management
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9. Strategic Design
• Business solutions through design
• Design - total image management
• Retail environment part of marketing concept
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10. Strategic Design
• Business solutions through design
• Design - total image management
• Retail environment part of marketing concept
• Synergy of unique skills
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11. Strategic Design
• Business solutions through design
• Design - total image management
• Retail environment part of marketing concept
• Synergy of unique skills
• Design spend must have a return
środa, 20 czerwca 12 6

12. Strategic Design
• Business solutions through design
• Design - total image management
• Retail environment part of marketing concept
• Synergy of unique skills
• Design spend must have a return
Brand Value
= ROMI
Marketing Spend
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13. środa, 20 czerwca 12 7

14. środa, 20 czerwca 12 7

15. Strategic Design
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16. Strategic Design
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17. Three Dimensional Branding
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18. Three Dimensional Branding
SpaceBrand® is a unique process which
strategically portrays the brand values of an
organization, exploiting all senses to procure
customers and create loyalty.
środa, 20 czerwca 12 10

19. Three Dimensional Branding
SpaceBrand® is a unique process which
strategically portrays the brand values of an
organization, exploiting all senses to procure
customers and create loyalty.
środa, 20 czerwca 12 10

20. Three Dimensional Branding
SpaceBrand® is a unique process which
strategically portrays the brand values of an
organization, exploiting all senses to procure
customers and create loyalty.
The process exploits established positive brand
equity and establishes a new value set for a
fresh dialogue with the market.
środa, 20 czerwca 12 10

21. Three Dimensional Branding
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22. Three Dimensional Branding
SpaceBrand® - Outcome
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23. Three Dimensional Branding
SpaceBrand® - Outcome
środa, 20 czerwca 12 11

24. Three Dimensional Branding
SpaceBrand® - Outcome
To create an experience that:
środa, 20 czerwca 12 11

25. Three Dimensional Branding
SpaceBrand® - Outcome
To create an experience that:
• Induces purchase decision
środa, 20 czerwca 12 11

26. Three Dimensional Branding
SpaceBrand® - Outcome
To create an experience that:
• Induces purchase decision
• Reinforces heritage and values
środa, 20 czerwca 12 11

27. Three Dimensional Branding
SpaceBrand® - Outcome
To create an experience that:
• Induces purchase decision
• Reinforces heritage and values
• Reinforces and creates brand attributes
środa, 20 czerwca 12 11

28. Three Dimensional Branding
SpaceBrand® - Outcome
To create an experience that:
• Induces purchase decision
• Reinforces heritage and values
• Reinforces and creates brand attributes
• Is educational
środa, 20 czerwca 12 11

29. Three Dimensional Branding
SpaceBrand® - Outcome
To create an experience that:
• Induces purchase decision
• Reinforces heritage and values
• Reinforces and creates brand attributes
• Is educational
• Is fun and memorable
środa, 20 czerwca 12 11

30. Three Dimensional Branding
SpaceBrand® - Outcome
To create an experience that:
• Induces purchase decision
• Reinforces heritage and values
• Reinforces and creates brand attributes
• Is educational
• Is fun and memorable
• Adds value to the brand
środa, 20 czerwca 12 11

31. Three Dimensional Branding
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32. Three Dimensional Branding
SpaceBrand® - Process
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33. Three Dimensional Branding
SpaceBrand® - Process
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34. Three Dimensional Branding
SpaceBrand® - Process
Stage 1 - Analysis of business objectives
środa, 20 czerwca 12 12

35. Three Dimensional Branding
SpaceBrand® - Process
Stage 1 - Analysis of business objectives
Stage 2 - Retail strategy and design concept
środa, 20 czerwca 12 12

36. Three Dimensional Branding
SpaceBrand® - Process
Stage 1 - Analysis of business objectives
Stage 2 - Retail strategy and design concept
Stage 3 - Generic design and feasibility
środa, 20 czerwca 12 12

37. Three Dimensional Branding
SpaceBrand® - Process
Stage 1 - Analysis of business objectives
Stage 2 - Retail strategy and design concept
Stage 3 - Generic design and feasibility
Stage 4 - Break into kit of parts - elements
środa, 20 czerwca 12 12

38. Three Dimensional Branding
SpaceBrand® - Process
Stage 1 - Analysis of business objectives
Stage 2 - Retail strategy and design concept
Stage 3 - Generic design and feasibility
Stage 4 - Break into kit of parts - elements
Stage 5 - Application protocol
środa, 20 czerwca 12 12

39. Three Dimensional Branding
SpaceBrand® - Process
Stage 1 - Analysis of business objectives
Stage 2 - Retail strategy and design concept
Stage 3 - Generic design and feasibility
Stage 4 - Break into kit of parts - elements
Stage 5 - Application protocol
Stage 6 - Technical documentation
środa, 20 czerwca 12 12

40. Three Dimensional Branding
SpaceBrand® - Process
Stage 1 - Analysis of business objectives
Stage 2 - Retail strategy and design concept
Stage 3 - Generic design and feasibility
Stage 4 - Break into kit of parts - elements
Stage 5 - Application protocol
Stage 6 - Technical documentation
Stage 7 - Prototype
środa, 20 czerwca 12 12

41. Three Dimensional Branding
SpaceBrand® - Process
Stage 1 - Analysis of business objectives
Stage 2 - Retail strategy and design concept
Stage 3 - Generic design and feasibility
Stage 4 - Break into kit of parts - elements
Stage 5 - Application protocol
Stage 6 - Technical documentation
Stage 7 - Prototype
Stage 8 - Roll out and conversion
środa, 20 czerwca 12 12

42. Three Dimensional Branding
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43. Three Dimensional Branding
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44. Three Dimensional Branding
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45. Three Dimensional Branding
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46. Three Dimensional Branding
Space brand – kit of parts
SPACIAL HIERARCHY
Semi-Private
Semi-Public
Private
Public
ELEMENT HIERARCHY
Permanent
Semi Permanent
Temporal
Collateral
Subliminal
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47. From 2 - to 3-dimensional Branding
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48. From 2 - to 3-dimensional Branding
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49. From 2 - to 3-dimensional Branding
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50. From 2 - to 3-dimensional Branding
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51. From 2 - to 3-dimensional Branding
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52. From 2 - to 3-dimensional Branding
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53. From 2 - to 3-dimensional Branding
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54. From 2 - to 3-dimensional Branding
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55. From 2 - to 3-dimensional Branding
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56. From 2 - to 3-dimensional Branding
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57. From 2 - to 3-dimensional Branding
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58. From 2 - to 3-dimensional Branding
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59. Retail Banking - Trends
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60. Retail Banking - Trends
Competitive threats
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61. Retail Banking - Trends
Competitive threats
• Parity of products and service
środa, 20 czerwca 12 30

62. Retail Banking - Trends
Competitive threats
• Parity of products and service
• Credit suppliers with a database
are competition
środa, 20 czerwca 12 30

63. Retail Banking - Trends
Competitive threats
• Parity of products and service
• Credit suppliers with a database
are competition
• Lowered entry barriers for
competition through IT
środa, 20 czerwca 12 30

64. Retail Banking - Trends
Competitive threats
• Parity of products and service
• Credit suppliers with a database
are competition
• Lowered entry barriers for
competition through IT
• Changes in legislation
środa, 20 czerwca 12 30

65. Retail Banking-Trends
środa, 20 czerwca 12 31

66. Retail Banking-Trends
• High transactional costs
in ‘over the counter’
banking
środa, 20 czerwca 12 31

67. Retail Banking-Trends
• High transactional costs
in ‘over the counter’
banking
• Demand for real time 24
hr banking
środa, 20 czerwca 12 31

68. Retail Banking-Trends
• High transactional costs
in ‘over the counter’
banking
• Demand for real time 24
hr banking
• Internet banking
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78. Banking Trends - Three Dimensional
Branding
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79. Banking Trends - Three Dimensional
Branding
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80. Retail Banking - Trends
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81. Retail Banking - Trends
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82. Retail Banking - Trends
Differentiated
Human
Art
New Bank
Low Tech High Tech
Decorative Functional
Industrial
Generic
Understanding the Business Intent
środa, 20 czerwca 12 38

83. Retail Banking – ABSA Bank
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84. Retail Banking - ABSA Bank
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85. Retail Banking - ABSA Bank
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86. Retail Banking - ABSA Bank
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87. Retail Banking - ABSA Bank
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88. Retail Banking - ABSA Bank
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89. Retail Banking - ABSA Bank
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90. Retail Banking - ABSA Bank
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91. Retail Banking - ABSA Bank
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92. Retail Banking - ABSA Bank
środa, 20 czerwca 12 48

93. Summary
SpaceBrand methodology and pictures used in
this presentation belong to
KSDP Design B.V. in Amsterdam
środa, 20 czerwca 12 49

94. Summary
• Integrated strategic design is key in future
financial services.
SpaceBrand methodology and pictures used in
this presentation belong to
KSDP Design B.V. in Amsterdam
środa, 20 czerwca 12 49

95. Summary
• Integrated strategic design is key in future
financial services.
• It is based on a solid analysis and
understanding of your current situation.
SpaceBrand methodology and pictures used in
this presentation belong to
KSDP Design B.V. in Amsterdam
środa, 20 czerwca 12 49