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INTRODUCTION                                                           Internet Institute, the World Internet Project, the European Social
                                                                       Survey and the PEW Research Center for People and the Press.
The project « Political Information and citizenship in the digital
era » (Information politique et citoyenneté à l’ère numérique) –       STRUCTURE OF THE REPORT
Mediapolis is performed by CEVIPOF Centre for Political Research
at Sciences-Po and CARISM Centre d'analyse et de recherche             The report begins with a short summary, followed by graphs and
interdisciplinaire sur les médias at l'Université Panthéon-Assas.      their short descriptions showing the principal results from the
                                                                       Mediapolis survey. All graphs in the report are based on cross-
MEDIAPOLIS STUDY                                                       tabulations that fulfil a statistical significance requirement at the 10
                                                                       % level (Pearson’s Chi Square). Most of the graphs show the
The Mediapolis survey has used a representative sample for the         outcomes for the population aged 15+. The report closes with a
French population aged 15 and above. It was based on a quota           methodological description of the survey.
methodology. It enables to project the estimates to France as a        The first part depicts the patterns of political news reception and
whole. The number of respondents was 1754.                             sharing political knowledge.
                                                                       The second part describes the media use.
                                                                       The third part is focusing on Internet use: the information fracture
INTERNATIONAL CONTEXT                                                  within the society (a profile of users, ex-users, non-users) and the
                                                                       Internet usage in France
Mediapolis provides the French link to international studies on        The final part examines sharing political news and political views in
citizenship and political participation, political conversations and   direct communication and via Social Network Sites.
activity, media and Internet utility performed by the Oxford
How French citizens
get informed about
       politics
To get political
                             Media most often used as source of political information                            information which
                                                                                                                 media do you use
                                              (ranked 1st and 2nd)
                                                                                                                 most often? Rank your
                   100                                                                                           first and second
                                                                                                                 choices


                    80          76




                    60
% of respondents




                                                41
                    40

                                                         28
                                                                       25

                    20                                                                  18


                                                                                                        6

                     0
                             Television        Radio   Internet   National press   Regional press   Free press


                   Mediapolis 2009, N = 1754
To get political
                                  Media most often used as source of political information                          information which
                                           (ranked 1st, evolution 2006 – 2009)                                      media do you use
                                                                                                                    most often? Rank your
                                   Television      Radio           Internet             National press
                                                                                                                    first and second
                   100                                                                                              choices.



                    80

                                                                       68

                                                                                         61
                          57                58         58
% of respondents




                    60

                                                                                                           48


                    40



                                                                                                           21
                    20    17                16         17
                                                                                         14
                                                                       11                                    11
                          10                10         9
                                                                                              8
                                                                       6                                        8
                         5                             6                                  7
                    0                       5                          5

                         Sep-06           Dec-06     Feb-07          Apr-07            May-07            Nov-09


Barometer CEVIPOF: 09.06 N = 5647, 12.06 N= 5240, 02.07 N = 5239, Panel CEVIPOF: 04.07 N = 4004, 05.07 N= 4006,
Mediapolis 12.09 N = 1668
How did you learn
                             First source of information about current events                                                         about this event ?
                           Television          Radio                    Press         Internet     Other people



                                                                                                                            55
                                                                                            28
      The referendum on minaret in Switzerland                           10
                                                                6
                                                        1



                                                                                                                  50
                                                                                             28
 The reform of history curriculum in high schools                        10
                                                                5
                                                                    7



                                                                                                                       52
                                                                                             28
           The proposal to tax bankers's bonuses                         9
                                                                    7
                                                            3


                                                    0                            20                40                            60
                                                                                % of respondents

Mediapolis 2009, *N = 346, **N = 535, *** N = 267
Did you hear the
                          Knowledge about current events by Education                                     discussions about:
                                                                                                          - The referendum on
                                              No                Yes
                                                                                                          minaret in Switzerland
                                                                                                          - The reform of history
                                                                                                          curriculum in high
                                                                    52
     Studing                                                                                              schools
                                                               49
                                                                                                          - The proposal to tax
                                                                                                          bankers' bonuses
                                                   38
       <BAC
                                                                                62



                                         28
        BAC
                                                                                     72



                                    23
      BAC+2
                                                                                          77



                          14
      BAC+4
                                                                                               86


               0               20              40                          60             80        100
                                                        % of respondents
Mediapolis 2009, N=1754
Did you hear the
                            Knowledge about current events by Interest in politics         discussions about:
                                                                                           - The referendum on
                                                       No   Yes                            minaret in Switzerland
                                                                                           - The reform of history
                                                                                           curriculum in high
                    100
                                                                                           schools
                                                                                           - The proposal to tax
                                                                                    83     bankers' bonuses
                     80
 % of respondents




                     60
                                              52
                            48


                     40




                     20                                           17




                     0
                          Not interested in politics              Interested in politics


Mediapolis 2009, N=1753
Among the different
                                Online sources of political information                        sources of political
                                                                                               information on the
                                                                                               Internet which one do
                                                                                               you use most often?
                                               Independent websites
                                                       6%


                              Other sources
                                  13%




                                                                      Generalist information
                       Traditional media web                                 portals
                               portals                                         57%
                                24%




Mediapolis 2009, N = 1195
Among the different
                                                   Online sources of political information by Education                               sources of political
                                                                                                                                      information on the
                        Generalist information portals    Traditional media web portals        Other sources   Independent websites   Internet which one do
                                                                                                                                      you use most often?
                           80




                                                             62
                                     59                                                   59
                           60
  % of internet users




                                                                                                                45

                           40
                                                                                                                     34



                                                                  22                           23
                                          21
                           20                   17
                                                                                                    14                         13
                                                                        10
                                                                                                                          9
                                                                             7
                                                                                                         5
                                                     3

                            0
                                            <BAC                    BAC                        BAC+2                  BAC+4

Mediapolis 2009, N = 1169
To inform yourself
                                                                                     about politics do you
        Political beliefs of your sources of political information                   usually use [media /
                                                                                     web sites / people]
                                                                                     which:
                                                                                     - have the same
                                                                                     viewpoint as you do
                                                                                     - have a different
                                             both
             both                            10%                                     viewpoint than you do
             12%
                                                                       both
                                                                                     - have both the same
                                 different                             11%           and different points of
                                    18%
                                                                               the
                                                                                     view as you do
                    the same
                      46%                                                     same
                                                           different
 different                                                                     48%
                                                     the      41%
    42%                                             same
                                                     72%




traditional media              web sites                     other people
Media usage
 in France
How much time per
                             Average time spend on media use by Lifestage                                                  day on average do
                                                                                                                           you: watch television,
                          TV general                  TV political programms                     Radio
                                                                                                                           watch political
                                                                                                                           programs and news on
                                                                         1h38
                                                                                                                           television, listen to
                                                                                                                           the radio?
       Students                    0h31
                                                 0h57



                                                                                          2h02
      Employed                            0h43
                                                                                      1h56



                                                                                                         2h35
    Unemployed                         0h38
                                                                          1h40



                                                                                                                2h46
         Retired                                     1h
                                                                               1h46


                  0                              1                                    2                                3
Mediapolis 2009, N=1741
How much time per
                     Average time spend on media use by Education                                                 day on average do
                                                                                                                  you: watch television,
                          TV general                   TV political programms                  Radio              watch political
                                                                                                                  programs and news on
                                                                                                                  television, listen to
                                                                                                       2h37       the radio?
   <BAC                                         0h52
                                                                                        1h59



                                                                                       1h56
    BAC                                  0h41
                                                                                1h44



                                                                                       1h57
  BAC+2                                  0h42
                                                                 1h24



                                                                        1h35
  BAC+4                                0h37
                                                       1h08


          0                                       1                                    2                      3
Mediapolis 2009, N=1742
How much time per
                   Average time spend on watching television                                  day on average do
                                                                                              you: watch television,
                             by Interest in politics
                                                                                              watch political
                            Not interested in politics   Interested in politics
                                                                                              programs and news on
                                                                                              television, listen to
     3
                                                                                              the radio?

                          2h26

                                              2h09

     2




     1                                                                               0h54
                                                                     0h43




     0
                                 TV general                          TV political programms

Mediapolis 2009, N=1745
Which TV news do you
                                         Popularity of TV news                  watch most
                                                                                frequently?


                                       Other news
                                          15%


                                                                      20h TF1
                                                                       31%
                           24-hours news
                                6%


                    19h45 M6
                       6%



                      19-20 France 3
                           8%




                                                                 13h TF1
                                                                  14%
                                          20h France2
                                             20%




Mediapolis 2009, N= 1638
Which radio station do
                 Popularity of radio stations for political information           you listen to most
                                                                                  frequently to get
                                                                                  information about
                                                  France Info                     politics?
                                  None               10%
                                  19%



                                                                France Inter
                                                                    12%




                 Other radios
                    13%                                                Europe 1
                                                                          9%




                        Music radios                               RMC
                            8%           Other                      8%
                                         public
                                         radios
                                           6%
                                                  RTL
                                                  15%




Mediapolis 2009, N = 1386
Which TV news do you
                           Interest in politics of TV news audience                                                      watch most
                          Not interested in politics                      Interested in politics                         frequently?



  24-hours news                32                                                    68




     20h France2                    40                                                    60




  19-20 France 3                               61                                                  39




         20h TF1                                 65                                                 35




         13h TF1                                       73                                                27




       19h45 M6                                             80                                                20



                   0                                                50                                             100
                                                             % of news audience
Mediapolis 2009, N=1637
Which radio station do
                             Intrest in politics of radio listeners                                                          you listen to most
                                                                                                                             frequently to get
                                  Not interested in politics                   Interested in politics
                                                                                                                             information about
                                                                                                                             politics?
      France Inter           27                                                     73


          Europe 1                36                                                      64


       France Info                 40                                                       60


              RMC                      43                                                      57


Other public radios                     46                                                       55


               RTL                           56                                                         44


      Other radios                                 67                                                        33


      Music radios                                         82                                                     19


                      0                                               50                                               100
                                                                % radio listeners
 Mediapolis 2009, N = 1387
Which radio station do
                                          Political profile of TV news audience                                                                               you listen to most
                                                                                                                                                              frequently to get
    Extreme left            Parti Socialiste          Les Verts             Other Ecologie             MoDem    UMP          Front National           None    information about
                                                                                                                                                              politics?
                                                                                                                                                              By
    20h TF1            8             10          10       3       6                          26             5                     34
                                                                                                                                                              Among the political
                                                                                                                                                              parties and political
                                                                                                                                                              organisations named
    13h TF1        7                  13              7       3   4                           30                6                      29                     below, please tell me
                                                                                                                                                              to which you feel most
                                                                                                                                                              close or least distant
20h France2                12                        25                        9              7    6            21                           21               to


19-20 France
                       8                   18                     13            5       3          18               12                      24
     3


  19h45 M6         5            10              11        4       6                     19         1                         44


   24-hours
                       11                       20                    6            12                      28                4                   19
    news


     Other
                           13                   16                     13           4         8           18             4                  24
    journals


               0                                                                              50                                                        100
                                                                  % respondents watching TV news
 Mediapolis 2009, N = 1629
Which radio station do
                                            Political profile of radio listeners                                                                                         you listen to most
                                                                                                                                                                         frequently to get
        Extreme left          Parti Socialiste            Les Verts             Other Ecologie           MoDem          UMP        Front National           None
                                                                                                                                                                         information about
                                                                                                                                                                         politics?
   France Info       9                       23                             9        3        10                   20              4                  23
                                                                                                                                                                         By
                                                                                                                                                                         Among the political
                                                                                                                                                                         parties and political
  France Inter           11                          24                                  18              5     4              20                           18            organisations named
                                                                                                                                                                         below, please tell me
                                                                                                                                                                         to which you feel most
     Europe 1        8                 15                      11       3        4                        32                           7               20
                                                                                                                                                                         close or least distant
                                                                                                                                                                         to
         RMC         7           11              8         4        11                              26                   6                       29



          RTL        8                 17                       8       2       5                        32                        4                  23



Musical radios           13            7                   17               2 3               17               5                           38


 Other public
                     7                      23                          9            7         8                   21                  4              22
       radios


 Other radios        7            11                  13            3       4                 22                   5                        35


                 0                                                                             50                                                                  100
                                                                                     % of radio listeners
Mediapolis 2009, N = 1374
Do you read: national,
               Readership of national, regional and free press                                                          regional or
                                                                                                                        non-paid/free
  Almost every day          2 to 3 times per week      Less often         Never   Doesn't read any newspaper
                                                                                                                        newspapers?




                                                                                                        5%
               8%                                                                                            6%
                       9%                                           20%
                                                                                                                  9%
                        10%
                                                                          10%
    56%                                             56%                                      56%

                                                                          8%                                      24%
                     17%
                                                                     6%




  National newspaper                            Regional newspaper                        Free newspaper




Mediapolis 2009, N = 1743
Do you read: national,
                                                  Press readership by Age                                        regional or
                  National newspaper                        Regional newspaper        Free newspaper             non-paid/free
                                                                                                                 newspapers?

                                    7
    15-24                               7
                                                       13


                                6
    25-34                                         11
                        4


                                        7
    35-49                                                   15
                            5


                                             10
    50-64                                                                        27
                       4


                                                       13
      65+                                                                                              37
                   2


            0                               10                        20               30                   40

Mediapolis 2009, N = 1743                                     % de répondants
Do you read: national
                                                     Press readership by Education                           newspapers, regional
                  National newspaper                      Regional newspaper           Free newspaper        newspapers, non-
                                                                                                             paid/free press?


                                        8
    <BAC                                                                          24
                       4



                                        8
     BAC                                                      15
                                            9



                            5
   BAC+2                                                 14
                                6



                                                          15
   BAC+4                                        10
                                    7


           0                                                            20                              40

Mediapolis 2009, N = 1743                                      % of respondents
Do you read: national
                            Interest in politics of press readers                                      newspapers, regional
                                                                                                       newspapers, non-
                            Not interested in politics             Interested in politics
                                                                                                       paid/free press?




National newspaper           37                                                    63




Regional newspaper                  49                                                      51




    Free newspaper                   51                                                     49




                      0                                       50                                 100

                                                     % of respondents
Mediapolis 2009, N = 1754
During the last 12
                               Average number of books read per year by Gender and Lifestage                months, how many
                                                                                                            books did you read?
                  20                                                                                        (do not count school
                                                                                                            or comic books).




                  15
Number of books




                                                                                                   11.5
                                 10.7

                  10   9.5                                                  9.3
                                            8.2
                                                                 7.7

                                                                                        6.4


                  5




                  0
                       Total    Women       Men                Students   Employed   Unemployed   Retired

Mediapolis 2009, N = 1744
During the last 12
                               Average number of books read per year by                    months, how many
                                    Monthly income and Profession                          books did you read?
                                                                                           (do not count school
                  20                                                                       or comic books).

                                          16.8


                  15                                             14.5


                                                                        11.8
Number of books




                                   10.3
                                                     9.8
                  10         9.3
                                                                               8.9
                       8.1                                 8.2
                                                                                     7.2



                  5




                  0




 Mediapolis 2009, *N = 1656, **N = 1744
During the last 12
                          Average number of books read per year by                   months, how many
                                                                                     books did you read?
                                     Interest in politics                            (do not count school
                  20                                                                 or comic books).




                  15


                                                                    12.1
Number of books




                  10

                                         7.4



                  5




                  0
                              Not interested in politics    Interested in politics



  Mediapolis 2009, N = 1735
The digital
divide in France
Do you use the
                           Use of the Internet                       Internet or did you
                                                                     use the Internet in the
                                                                     past?




      Never used the Internet
               24%




 No, but used in the past
           8%


                                                 Yes, current user
                                                        68%




Mediapolis 2009, N= 1753
How many years do
                             Average number of years of the Internet use by Gender and    you use the Internet?
                                                    Education

                  10

                                                                                   8.8


                  8                                                      7.7

                                    7
                                                                6.7

                         6
                  6
number of years




                                                      5.4




                  4




                  2




                  0
                       Women       Men                <BAC      BAC     BAC+2     BAC+4

   Mediapolis 2009, N = 1198
How many years do
                        Average number of years of the Internet use by               you use the Internet?
                                     Monthly income
                   10

                                                                             8.9

                                                                8
                   8




                                               6
                   6        5.7
 number of years




                   4




                   2




                   0
                           <€1500        €1500 to €3000   €3000 to €5000   €5000 <

Mediapolis 2009, N = 1146
How many years do
                        Average number of years of the Internet use by               you use the Internet?
                                    Interest in politics

                   10




                   8                                                 7.6




                   6                   5.7
 number of years




                   4




                   2




                   0
                            Not interested in politics      Interested in politics


Mediapolis 2009, N = 1194
Do you use the
                                       Use of the Internet by Gender and Lifestage                                                    Internet or did you
                                                                                                                                      use the Internet in the
                                                        Non- Users   Ex - Users        Users                                          past?

                   100
                                                                                  99

                                                                                                   84

                    80                                                                                             78
                                                   73
% of respondents




                                  64

                    60                                                                                                  57




                    40
                                                                                                                                 34
                         29

                                        19
                    20
                                                                                                         12
                                                                                         8                    10             9
                              7               8                                                8
                                                                            1
                    0
                         Women               Men                        Students         Employed       Unemployed       Retired


Mediapolis 2009, N = 1753, women = 915, men =838
Do you use the
                                                       Use of the Internet by Age                                     Internet or did you
                                                       Non- Users        Ex - Users           Users                   use the Internet in the
                                                                                                                      past?

                                  98
                       100                      96
                                                                  93

                                                                                                                83
                                                                        80
                        80
                                                                                       74




                        60                                                                               57
% of respondents




                                                                                                  49


                                                                                                  39
                        40                                                                               34



                                                                                       18
                        20
                                                                        11                        12            11
                                                                                       9                 9
                                                                  5                                             6
                                                4
                                   2
                                                                        10
                                                              2
                         0
                                 15-17         18-24          25-34    35-44          45-54     55-64   65-74   75<


                   Mediapolis 2009, N = 1752
Do you use the
                                           Use of the Internet by Agglomeration                                           Internet or did you
                                                                                                                          use the Internet in the
                                                      Non- and Ex - Users        Users                                    past?

                   100


                                                                                                                     83
                    80

                                                                                                     69
                                                                            67
                                                      64
                                  62
% of respondents




                    60




                    40      38
                                                36
                                                                      33
                                                                                              31



                    20                                                                                          17




                    0
                         Rural community   <20.000 inhabitants      20 to 100.000        >100.000 inhabitants    Paris
                                                                     inhabitants

Mediapolis 2009, N = 1752
Do you use the
                                   Use of the Internet by Monthly income                               Internet or did you
                                                                                                       use the Internet in the
                                    Non- Users             Ex - Users               Users              past?
                   100
                                                                                              93
                                                                             88


                    80
                                                 73
% of respondents




                    60


                              46


                    40    43




                                                 19
                    20
                         11
                                                 8                              9
                                                                            3                 4
                                                                                                   3
                    0
                          <€1500          €1500 to €3000                €3000 to €5000      €5000 <

Mediapolis 2009, N = 1664
How often do you use
                                               Frequency of the Internet use by Monthly income                                             the Internet?

                            A few times per week or less often              One time per day          A few times per day


                      100

                                                                                                                                      87


                       80


                                                                                                      66
% of internet users




                       60                                                   58
                                               56




                       40


                                 24                                   23                        22
                                        20                       19
                       20
                                                                                           12
                                                                                                                      9
                                                                                                                              4

                       0
                                      <€1500                     €1500 to €3000            €3000 to €5000                   €5000 <

  Mediapolis 2009, N=1146
Reasons Non-users do
                                 Reasons Non-users do not use the Internet                               not use the Internet


               I do not know how to use a computer well                                        72



                                  I do not have computer                                       71



                           The Internet is too complicated                                56



                Television, press and radio are sufficient                           40



                                           Too expensive                         38



             Surfing the Internet consume too much time                  26



              There is nothing interesting on the Internet              25


    It is impossible to connect to the Internet at home or
                                                                  18
                                                     work


                                                             0   20             40        60        80
Mediapolis 2009, N = 422                                              % of Non- users
Reasons Ex-users
                                Reasons Ex-users stopped using the Internet           stopped using the
                                                                                      Internet

   I no longer have a computer available                              41




                           Too expensive                         38




                I'm afraid of being spied                   33




               It was too difficult to use                  32



   I no longer have Internet connection
                                                       21
                      available at home


   I had bad experience with viruses and
                                                 16
                                   spam


      There is nothing interesting on the
                                                 16
                                 Internet


                                             0    20             40         60   80
Mediapolis 2009, N = 130                                    % of Ex-users
Internet usage
   in France
Among the different
                                             General online activity                                          online activities which
                                                         Jan. 2007          Dec. 2009                         are those that you
                                                                                                              perform?

                                                                                                        95
         Search for information
                                                                                                         97


                                                                                                   85
            Online transactions
                                                                                         59


                                                                     37
  Take part in forums and chats
                                                          25



         Watch films, listen and                                     37
           download music                                            36


                                                               30
                     Play online
                                                   19


                                                 16
      Visit Social Network Sites
                                                                          43


                                   0             20                  40                 60    80        100
                                                                      % of internet users
Sofres N=1043 (online survey), Mediapolis N=1113 (18+)
Among the different
                                              General online activity by Age                                                     online activities which
               Social Networks               Films and music                Transactions          Forums         Playing
                                                                                                                                 are those that you
                                                                                                                                 perform?
                                                                                                            78
                                                                                                  70
       15-24                                                               46
                                                                 39
                                                           35

                                                                                             61
                                                                                  51
       25-34                                                                                           75
                                                           36
                                               25

                                                      31
                                              23
       35-49                                                                                 61
                                       19
                                  15

                                        19
                                  14
       50-64                                                                 48
                             11
                             11

                                   16
                            10
         65+                                               35
                        6
                             11

                0                      20                       40                      60                  80             100
Mediapolis 2009, N = 1197                                            % of internet users
Among the different
                                           General online activity by Interest in politics                                                  online activities which
        Search information                         Social Networks               Transactions             Forums        Playing
                                                                                                                                            are those that you
                                                                                                                                            perform?


                                                                                                                                       98
          Interested in politics




                                                                            42

                                                                                                     61

                                                   21

                                              17




                                                                                                                                  96
          Not interested in politics




                                                                                   49

                                                                                         54

                                                             29

                                                        24



                                       0      20                     40                         60                 80              100
                                                                          % of internet users
Mediapolis 2009, N = 1197
Among the different
                                                      Political online activity                                                               political online
                                              Often                 Sometimes                Rarely             Never                         activities which are
                                                                                                                                              those that you
  Search for information about current                                                                                                        perform?
                                                                   14
                       political events                                            28
                                                                              22
                                                                                        36
        Search or send political humour                       10
                                                                             21
                                                                    16
                                                                                                      53
           Watch political videos online              3
                                                                   13
                                                                             20
                                                                                                                  64
    Share political information, links to                 6
                          other people                              15
                                                                   14
                                                                                                                   65
                     Read political blogs             3
                                                                   13
                                                                        18
                                                                                                                    66
    Visit web sites of political parties or       2
                                politicians                   9
                                                                        18
                                                                                                                         71
   Participate in discussions on political        1
                       blogs and forums               2
                                                          6
                                                                                                                                   91

                                              0                         20              40                 60                 80        100

Mediapolis 2009, N=1198                                                                 % of internet users
Among the different
                                Political online activity by Lifestage                                                                 political online
                                                                                                                                       activities which are
    Search for information about current political events                   Share political information, links to other people         those that you
    Read political blogs                                                    Visit web sites of political parties or politicians        perform?
    Participate in discussions on political blogs and forums


                                                                                                         42
                                                      18
        Students                                15
                                        11
                                5

                                                                                                    40
                                                           20
       Employed                                 15
                                       10
                            3

                                                                                          36
                                                                       26
     Unemployed                                  16
                                        10
                        1

                                                                                                                          53
                                                                            29
          Retired                                                   25
                                                           20
                                6

                    0                                 20        % of internet users            40                                 60

Mediapolis 2009, N=1197
Among the different
                                                                                                                                         political online
                             Political online activity by Intrest in politics                                                            activities which are
                                                                                                                                         those that you
                                   Not interested in politics                   Interested in politics
                                                                                                                                         perform?

                                                   Share political information,
                                                      links to other people




             Search or send political                                                           Visit web sites of political
                    humour                                                                         parties or politicians

                                                                32
                                                     34

                                                                          19

                                                                               25
                                                            6
 Search for information about           61
                                                                                                         Watch political videos online
    current political events                                         28




                   Participate in discussions on
                                                                                    Read political blogs
                    political blogs and forums



Mediapolis 2009, N=1198
Among the different
                                            Count of political online activity by Interest in politics                                      political online
                                                                                                                                            activities which are
                          no political online activity           1 to 2 political online activity    3 and more political online activity
                                                                                                                                            those that you
                                                                                                                                            perform?
                        100




                         80
  % of internet users




                         60
                                             51


                                                          40                                                      41
                         40                                                                                                       36


                                                                                                    23
                         20

                                                                            9


                         0
                                               Not interested in politics                                Interested in politics



Mediapolis 2009, N=1195
Political conversations
           and
on line social networks
How often do you
        Fréquence des discussions politiques avec l'entourage   discuss politics with
                                                                other people?



                            Never
                             14%
                                               Often
                                               24%




                Rarely
                 23%




                                          Sometimes
                                             39%




Mediapolis 2009, N = 1754
How often do you
                               Frequency of political conversations by Monthly income         discuss politics with
                                                                                              other people?
                                           Never or Rarely   Sometimes or Often


                    100



                                                                                         81
                                                                         76
 % of respondents




                                                     61

                                54

                     50   46

                                             39



                                                                 24
                                                                                  19




                     0
                           <€1500          €1500 to €3000      €3000 to €5000      €5000 <

Mediapolis 2009, N = 1756
How often do you
                          Frequency of political conversations by Interest in politics                           discuss politics with
                                                                                                                 other people?
                                                 Never or Rarely   Sometimes or Often


                    100


                                                                                                          86




                                    56
 % of respondents




                     50
                                                      44




                                                                                        14




                     0
                                  Not interested in politics                            Interested in politics


Mediapolis 2009, N = 1744
In everyday life with
                        Number of people with whom you talk about politics                                     how many people do
                                      by Interest in politics                                                  you discuss politics?

                                             None           One   2 to 3   4 and more

                   60




                                                                                                45


                   40
                                                                                                          36
                                                35
% of respondents




                          34




                                    20
                   20

                                                            12                      12

                                                                           7



                   0
                               Not interested in politics                        Interested in politics


Mediapolis 2009, N = 1754
In everyday life with
                      Number of people with whom you talk about politics                               how many people do
                                           by Age                                                      you discuss politics?
                       None            One                       2 to 3              4 and more


                                         19
                                  15
          15-24
                                                                                     46
                                         19

                                  16
                                  16
          25-34
                                                                                41
                                                           27

                                             20
                                  16
          35-49
                                                                                42
                                                  22

                                              21
                                        19
          50-64
                                                                          37
                                                  22

                                                                     33
                                  15
           65+
                                                                31
                                              21


                  0                     20                                 40                     60
                                                       % of respondents
Mediapolis 2009, N = 1755
With whom do you
                    People with whom you talk about current politics                              talk about politics?
                                                                                                  Rank 1st and 2nd



                       Other                                            Other
                        4%                                               6%     Spouse
                Neighbours                                                       13%
                                                           Neighbours
                    3%
                                         Spouse                7%
       Colleagues                         29%
          12%

                                                    Colleagues
                                                       14%

                                                                                         Family
                                                                                          29%
    Friends
     27%

                                     Family                  Friends
                                      25%                     31%



  On the first place*                             On the second place**




Mediapolis 2009, *N = 1502, **N = 1456
With whom do you
                                       People with whom you talk about current politics                                                                    talk most often about
                                                          by Age                                                                                           politics? Most often
                                   Spouse                       Family                   Friends            Colleagues                   Neighbours


                                               6
                                                                                                                                    41
                   15-24                                                                                                       39
                                                       9
                                   2

                                                                                                            31
                                                                                                  25
                   25-34                                                                               28
                                                                         15
% of respondents




                                                                                                                         37
                                                                              17
                   35-49                                                           19
                                                                                   19
                                       3

                                                                                                                              38
                                                                                    20
                   50-64                                                                     23
                                                           10
                                           4

                                                                                             23
                                                                                                            30
                    65+                                                                                          33
                               1
                                                   8

                           0                                                                  25                                                      50
Mediapolis 2009, N = 1503
Whose point of view is
                                                  Political opinion shapers by Gender                               the most important
                                                                                                                    for shaping your
                                                                                                                    political opinions?

                                                                                             family, 35
                                                                     experts in media , 19
                                                    friends, 14
        Total                          journalists, 9
                                     on my own, 8
                                 politicians, 7
                        colleagues , 3


                                                                                                          42
                                                                17
                                                      13
     Women                               8
                                 7
                                 6
                    2


                                                                                        28
                                                                         21
                                                           16
         Men                                 9
                                                 10
                                     8
                          4


                0                                                               25                             50
                                                                 % of respondents
Mediapolis 2009, N = 1746
Whose point of view is
                                         Political opinion shapers by Interest in politics                               the most important
                                                                                                                         for shaping your
                                                                                                                         political opinions?
                                                                                   family, 25

                                                                                       experts in media , 26
  Interested in politics




                                                     friends, 11

                                                      journalists, 11

                                                     on my own, 11

                                                    politicians, 10

                                   colleagues , 2




                                                                                                               44
  Not interested in politics




                                                            13

                                                                      17

                                             7

                                            6

                                        5

                                    3



                               0                                                  25                                50
                                                                           % of respondents
Mediapolis 2009, N = 1747
Do you ever share
             Posting political information on your social network profile   political information
                                                                            on your social
                                                                            network profiles?
                                           Often
                                            4%

                                                   Sometimes
                                                      9%



                                                               Rarely
                                                                20%




                            Never
                             67%




Mediapolis 2009, N= 492
Do you ever share
                                                            Posting political information on your social network profile          political information
                                                                                                                                  on your social
                                                                                 by Interest in politics                          network profiles?

                                                      100
  % of respondents possesing social network profile




                                                       80




                                                       60




                                                       40                                                         38

                                                                                 29


                                                       20




                                                       0
                                                                      Not interested in politics         Interested in politics



Mediapolis 2009, N=492
Which of the following
               Personal information you would provide online publicly                                      personal information
                                                                                                           would you share
                                                                                                           publicly online?


                                                                                  Hobbies, 60


                                                                             Date of birth, 59


                                                       Surname, 42


                                                    Religion, 39


                               Private photos, 31


                              Address mail, 29


                      Political opinions, 26


             Name of your spouse, 23




    0                            20                                40                            60   80

                                                            % of internet users
Mediapolis 2009, N = 1198
Which of the following
                     Personal information you would provide online publicly                   personal information
                                           by Gender                                          would you share
                                                Women                  Men
                                                                                              publicly online?

                                           Political opinions




               Hobbies                                                       Address mail

                                                        30
                            63
                                                                  35
                                      56
                                                  23
                                                             23

                                           35                27   34
                                 49                36


                                                        43
              Surname                                                        Private photos




Mediapolis 2009, N = 1198
                                                 Religion
Personal information you would provide online publicly                                                                Which of the following
                                                                                                                                            personal information
                                           by Lifestage
                                                                                                                                            would you share
                                                                                                         Hobbies, 82
                                                                                                                                            publicly online?
                                                                                                                  Date of birth, 77
                                                                                    Surname, 56
 Students                                                               Religion, 47
                                                                                      Private photos, 58
                                                         Address mail, 34
                                      Political views, 37
                                                         Spouse name, 34

                                                                                           57
                                                                                         55
                                                                  40
Employed                                                    36
                                                 27
                                                  27
                                            23
                                       21

                                                                                                    67
                                                                                                  65
                                                             38
Unemploy                                                               43
   ed                                                             41
                                                                  40
                                                       34
                                            23

                                                                         44
                                                                                             58
                                                                   42
   Retired                                                          42
                            14
                                                 26
                                                 26
                                        22

              0                  20                          40                              60                    80                 100

                                                                       % of internet users
Mediapolis 2009, N = 1200
METHODOLOGY                                                          Questionnaire

The survey was performed using CATI (Computer Assisted          The questionnaire was designed by a group of political science
Telephone Interviewing) on 1754 individuals above 15 years of   and media researchers from both CEVIPOF and CARISM. For
age from the 23rd November to 12th December 2009. The           comparison, some questions are founded on previously raised
interviews were performed by Ifop’s trained interviewers, from  issues in other national and international studies. Many are
Monday to Saturday, between 10 a.m. and 9 p.m. under the        original in topic or design. Questions used in the analysis are
supervision of the Ifop Strategy and Opinion Department and     visible in the main part of the report on the side of the graphs’
researchers from CEVIPOF.                                       section.
                                                                The questionnaire was piloted first and afterwards some minor
Sampling                                                        changes were made. The questionnaire consists of two parts:
                                                                general questions asked to all and a separate section based on
The sample is based on quotas of gender, age, profession of the filtering questions (after which only a part of population heard
head of family (current or previous), the level of education    sub-questions). The filter questions were used for the section of
(which allowed to control for the higher response rates among Internet utility (users, ex-users and non-users), press reading,
more educated), administrative regions and the category of      knowledge about the event, conversation about politics and
agglomeration.                                                  profiles on Social Network Sites.

Sampling of the telephone numbers

85% to 90% of households possess a fixed telephone line.
However, due to the evolution of the French telephone market, it
is no longer possible to perform the telephone survey based only
on fixed lines as some targeted groups are especially difficult to
interview (for example, young, working respondents). The sample
of telephone numbers used was thus derived from both fixed and
mobile numbers, and 25% of interviews were performed only on
mobile phones. This method allowed to reach people who no
longer have a fixed number at home. The refusal rate for the fixed
numbers was 64.8% while for mobiles 51.7%.
Political Information and in the digital era (english version)

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Political Information and in the digital era (english version)

  • 1. INTRODUCTION Internet Institute, the World Internet Project, the European Social Survey and the PEW Research Center for People and the Press. The project « Political Information and citizenship in the digital era » (Information politique et citoyenneté à l’ère numérique) – STRUCTURE OF THE REPORT Mediapolis is performed by CEVIPOF Centre for Political Research at Sciences-Po and CARISM Centre d'analyse et de recherche The report begins with a short summary, followed by graphs and interdisciplinaire sur les médias at l'Université Panthéon-Assas. their short descriptions showing the principal results from the Mediapolis survey. All graphs in the report are based on cross- MEDIAPOLIS STUDY tabulations that fulfil a statistical significance requirement at the 10 % level (Pearson’s Chi Square). Most of the graphs show the The Mediapolis survey has used a representative sample for the outcomes for the population aged 15+. The report closes with a French population aged 15 and above. It was based on a quota methodological description of the survey. methodology. It enables to project the estimates to France as a The first part depicts the patterns of political news reception and whole. The number of respondents was 1754. sharing political knowledge. The second part describes the media use. The third part is focusing on Internet use: the information fracture INTERNATIONAL CONTEXT within the society (a profile of users, ex-users, non-users) and the Internet usage in France Mediapolis provides the French link to international studies on The final part examines sharing political news and political views in citizenship and political participation, political conversations and direct communication and via Social Network Sites. activity, media and Internet utility performed by the Oxford
  • 2. How French citizens get informed about politics
  • 3. To get political Media most often used as source of political information information which media do you use (ranked 1st and 2nd) most often? Rank your 100 first and second choices 80 76 60 % of respondents 41 40 28 25 20 18 6 0 Television Radio Internet National press Regional press Free press Mediapolis 2009, N = 1754
  • 4. To get political Media most often used as source of political information information which (ranked 1st, evolution 2006 – 2009) media do you use most often? Rank your Television Radio Internet National press first and second 100 choices. 80 68 61 57 58 58 % of respondents 60 48 40 21 20 17 16 17 14 11 11 10 10 9 8 6 8 5 6 7 0 5 5 Sep-06 Dec-06 Feb-07 Apr-07 May-07 Nov-09 Barometer CEVIPOF: 09.06 N = 5647, 12.06 N= 5240, 02.07 N = 5239, Panel CEVIPOF: 04.07 N = 4004, 05.07 N= 4006, Mediapolis 12.09 N = 1668
  • 5. How did you learn First source of information about current events about this event ? Television Radio Press Internet Other people 55 28 The referendum on minaret in Switzerland 10 6 1 50 28 The reform of history curriculum in high schools 10 5 7 52 28 The proposal to tax bankers's bonuses 9 7 3 0 20 40 60 % of respondents Mediapolis 2009, *N = 346, **N = 535, *** N = 267
  • 6. Did you hear the Knowledge about current events by Education discussions about: - The referendum on No Yes minaret in Switzerland - The reform of history curriculum in high 52 Studing schools 49 - The proposal to tax bankers' bonuses 38 <BAC 62 28 BAC 72 23 BAC+2 77 14 BAC+4 86 0 20 40 60 80 100 % of respondents Mediapolis 2009, N=1754
  • 7. Did you hear the Knowledge about current events by Interest in politics discussions about: - The referendum on No Yes minaret in Switzerland - The reform of history curriculum in high 100 schools - The proposal to tax 83 bankers' bonuses 80 % of respondents 60 52 48 40 20 17 0 Not interested in politics Interested in politics Mediapolis 2009, N=1753
  • 8. Among the different Online sources of political information sources of political information on the Internet which one do you use most often? Independent websites 6% Other sources 13% Generalist information Traditional media web portals portals 57% 24% Mediapolis 2009, N = 1195
  • 9. Among the different Online sources of political information by Education sources of political information on the Generalist information portals Traditional media web portals Other sources Independent websites Internet which one do you use most often? 80 62 59 59 60 % of internet users 45 40 34 22 23 21 20 17 14 13 10 9 7 5 3 0 <BAC BAC BAC+2 BAC+4 Mediapolis 2009, N = 1169
  • 10. To inform yourself about politics do you Political beliefs of your sources of political information usually use [media / web sites / people] which: - have the same viewpoint as you do - have a different both both 10% viewpoint than you do 12% both - have both the same different 11% and different points of 18% the view as you do the same 46% same different different 48% the 41% 42% same 72% traditional media web sites other people
  • 11. Media usage in France
  • 12. How much time per Average time spend on media use by Lifestage day on average do you: watch television, TV general TV political programms Radio watch political programs and news on 1h38 television, listen to the radio? Students 0h31 0h57 2h02 Employed 0h43 1h56 2h35 Unemployed 0h38 1h40 2h46 Retired 1h 1h46 0 1 2 3 Mediapolis 2009, N=1741
  • 13. How much time per Average time spend on media use by Education day on average do you: watch television, TV general TV political programms Radio watch political programs and news on television, listen to 2h37 the radio? <BAC 0h52 1h59 1h56 BAC 0h41 1h44 1h57 BAC+2 0h42 1h24 1h35 BAC+4 0h37 1h08 0 1 2 3 Mediapolis 2009, N=1742
  • 14. How much time per Average time spend on watching television day on average do you: watch television, by Interest in politics watch political Not interested in politics Interested in politics programs and news on television, listen to 3 the radio? 2h26 2h09 2 1 0h54 0h43 0 TV general TV political programms Mediapolis 2009, N=1745
  • 15. Which TV news do you Popularity of TV news watch most frequently? Other news 15% 20h TF1 31% 24-hours news 6% 19h45 M6 6% 19-20 France 3 8% 13h TF1 14% 20h France2 20% Mediapolis 2009, N= 1638
  • 16. Which radio station do Popularity of radio stations for political information you listen to most frequently to get information about France Info politics? None 10% 19% France Inter 12% Other radios 13% Europe 1 9% Music radios RMC 8% Other 8% public radios 6% RTL 15% Mediapolis 2009, N = 1386
  • 17. Which TV news do you Interest in politics of TV news audience watch most Not interested in politics Interested in politics frequently? 24-hours news 32 68 20h France2 40 60 19-20 France 3 61 39 20h TF1 65 35 13h TF1 73 27 19h45 M6 80 20 0 50 100 % of news audience Mediapolis 2009, N=1637
  • 18. Which radio station do Intrest in politics of radio listeners you listen to most frequently to get Not interested in politics Interested in politics information about politics? France Inter 27 73 Europe 1 36 64 France Info 40 60 RMC 43 57 Other public radios 46 55 RTL 56 44 Other radios 67 33 Music radios 82 19 0 50 100 % radio listeners Mediapolis 2009, N = 1387
  • 19. Which radio station do Political profile of TV news audience you listen to most frequently to get Extreme left Parti Socialiste Les Verts Other Ecologie MoDem UMP Front National None information about politics? By 20h TF1 8 10 10 3 6 26 5 34 Among the political parties and political organisations named 13h TF1 7 13 7 3 4 30 6 29 below, please tell me to which you feel most close or least distant 20h France2 12 25 9 7 6 21 21 to 19-20 France 8 18 13 5 3 18 12 24 3 19h45 M6 5 10 11 4 6 19 1 44 24-hours 11 20 6 12 28 4 19 news Other 13 16 13 4 8 18 4 24 journals 0 50 100 % respondents watching TV news Mediapolis 2009, N = 1629
  • 20. Which radio station do Political profile of radio listeners you listen to most frequently to get Extreme left Parti Socialiste Les Verts Other Ecologie MoDem UMP Front National None information about politics? France Info 9 23 9 3 10 20 4 23 By Among the political parties and political France Inter 11 24 18 5 4 20 18 organisations named below, please tell me to which you feel most Europe 1 8 15 11 3 4 32 7 20 close or least distant to RMC 7 11 8 4 11 26 6 29 RTL 8 17 8 2 5 32 4 23 Musical radios 13 7 17 2 3 17 5 38 Other public 7 23 9 7 8 21 4 22 radios Other radios 7 11 13 3 4 22 5 35 0 50 100 % of radio listeners Mediapolis 2009, N = 1374
  • 21. Do you read: national, Readership of national, regional and free press regional or non-paid/free Almost every day 2 to 3 times per week Less often Never Doesn't read any newspaper newspapers? 5% 8% 6% 9% 20% 9% 10% 10% 56% 56% 56% 8% 24% 17% 6% National newspaper Regional newspaper Free newspaper Mediapolis 2009, N = 1743
  • 22. Do you read: national, Press readership by Age regional or National newspaper Regional newspaper Free newspaper non-paid/free newspapers? 7 15-24 7 13 6 25-34 11 4 7 35-49 15 5 10 50-64 27 4 13 65+ 37 2 0 10 20 30 40 Mediapolis 2009, N = 1743 % de répondants
  • 23. Do you read: national Press readership by Education newspapers, regional National newspaper Regional newspaper Free newspaper newspapers, non- paid/free press? 8 <BAC 24 4 8 BAC 15 9 5 BAC+2 14 6 15 BAC+4 10 7 0 20 40 Mediapolis 2009, N = 1743 % of respondents
  • 24. Do you read: national Interest in politics of press readers newspapers, regional newspapers, non- Not interested in politics Interested in politics paid/free press? National newspaper 37 63 Regional newspaper 49 51 Free newspaper 51 49 0 50 100 % of respondents Mediapolis 2009, N = 1754
  • 25. During the last 12 Average number of books read per year by Gender and Lifestage months, how many books did you read? 20 (do not count school or comic books). 15 Number of books 11.5 10.7 10 9.5 9.3 8.2 7.7 6.4 5 0 Total Women Men Students Employed Unemployed Retired Mediapolis 2009, N = 1744
  • 26. During the last 12 Average number of books read per year by months, how many Monthly income and Profession books did you read? (do not count school 20 or comic books). 16.8 15 14.5 11.8 Number of books 10.3 9.8 10 9.3 8.9 8.1 8.2 7.2 5 0 Mediapolis 2009, *N = 1656, **N = 1744
  • 27. During the last 12 Average number of books read per year by months, how many books did you read? Interest in politics (do not count school 20 or comic books). 15 12.1 Number of books 10 7.4 5 0 Not interested in politics Interested in politics Mediapolis 2009, N = 1735
  • 29. Do you use the Use of the Internet Internet or did you use the Internet in the past? Never used the Internet 24% No, but used in the past 8% Yes, current user 68% Mediapolis 2009, N= 1753
  • 30. How many years do Average number of years of the Internet use by Gender and you use the Internet? Education 10 8.8 8 7.7 7 6.7 6 6 number of years 5.4 4 2 0 Women Men <BAC BAC BAC+2 BAC+4 Mediapolis 2009, N = 1198
  • 31. How many years do Average number of years of the Internet use by you use the Internet? Monthly income 10 8.9 8 8 6 6 5.7 number of years 4 2 0 <€1500 €1500 to €3000 €3000 to €5000 €5000 < Mediapolis 2009, N = 1146
  • 32. How many years do Average number of years of the Internet use by you use the Internet? Interest in politics 10 8 7.6 6 5.7 number of years 4 2 0 Not interested in politics Interested in politics Mediapolis 2009, N = 1194
  • 33. Do you use the Use of the Internet by Gender and Lifestage Internet or did you use the Internet in the Non- Users Ex - Users Users past? 100 99 84 80 78 73 % of respondents 64 60 57 40 34 29 19 20 12 8 10 9 7 8 8 1 0 Women Men Students Employed Unemployed Retired Mediapolis 2009, N = 1753, women = 915, men =838
  • 34. Do you use the Use of the Internet by Age Internet or did you Non- Users Ex - Users Users use the Internet in the past? 98 100 96 93 83 80 80 74 60 57 % of respondents 49 39 40 34 18 20 11 12 11 9 9 5 6 4 2 10 2 0 15-17 18-24 25-34 35-44 45-54 55-64 65-74 75< Mediapolis 2009, N = 1752
  • 35. Do you use the Use of the Internet by Agglomeration Internet or did you use the Internet in the Non- and Ex - Users Users past? 100 83 80 69 67 64 62 % of respondents 60 40 38 36 33 31 20 17 0 Rural community <20.000 inhabitants 20 to 100.000 >100.000 inhabitants Paris inhabitants Mediapolis 2009, N = 1752
  • 36. Do you use the Use of the Internet by Monthly income Internet or did you use the Internet in the Non- Users Ex - Users Users past? 100 93 88 80 73 % of respondents 60 46 40 43 19 20 11 8 9 3 4 3 0 <€1500 €1500 to €3000 €3000 to €5000 €5000 < Mediapolis 2009, N = 1664
  • 37. How often do you use Frequency of the Internet use by Monthly income the Internet? A few times per week or less often One time per day A few times per day 100 87 80 66 % of internet users 60 58 56 40 24 23 22 20 19 20 12 9 4 0 <€1500 €1500 to €3000 €3000 to €5000 €5000 < Mediapolis 2009, N=1146
  • 38. Reasons Non-users do Reasons Non-users do not use the Internet not use the Internet I do not know how to use a computer well 72 I do not have computer 71 The Internet is too complicated 56 Television, press and radio are sufficient 40 Too expensive 38 Surfing the Internet consume too much time 26 There is nothing interesting on the Internet 25 It is impossible to connect to the Internet at home or 18 work 0 20 40 60 80 Mediapolis 2009, N = 422 % of Non- users
  • 39. Reasons Ex-users Reasons Ex-users stopped using the Internet stopped using the Internet I no longer have a computer available 41 Too expensive 38 I'm afraid of being spied 33 It was too difficult to use 32 I no longer have Internet connection 21 available at home I had bad experience with viruses and 16 spam There is nothing interesting on the 16 Internet 0 20 40 60 80 Mediapolis 2009, N = 130 % of Ex-users
  • 40. Internet usage in France
  • 41. Among the different General online activity online activities which Jan. 2007 Dec. 2009 are those that you perform? 95 Search for information 97 85 Online transactions 59 37 Take part in forums and chats 25 Watch films, listen and 37 download music 36 30 Play online 19 16 Visit Social Network Sites 43 0 20 40 60 80 100 % of internet users Sofres N=1043 (online survey), Mediapolis N=1113 (18+)
  • 42. Among the different General online activity by Age online activities which Social Networks Films and music Transactions Forums Playing are those that you perform? 78 70 15-24 46 39 35 61 51 25-34 75 36 25 31 23 35-49 61 19 15 19 14 50-64 48 11 11 16 10 65+ 35 6 11 0 20 40 60 80 100 Mediapolis 2009, N = 1197 % of internet users
  • 43. Among the different General online activity by Interest in politics online activities which Search information Social Networks Transactions Forums Playing are those that you perform? 98 Interested in politics 42 61 21 17 96 Not interested in politics 49 54 29 24 0 20 40 60 80 100 % of internet users Mediapolis 2009, N = 1197
  • 44. Among the different Political online activity political online Often Sometimes Rarely Never activities which are those that you Search for information about current perform? 14 political events 28 22 36 Search or send political humour 10 21 16 53 Watch political videos online 3 13 20 64 Share political information, links to 6 other people 15 14 65 Read political blogs 3 13 18 66 Visit web sites of political parties or 2 politicians 9 18 71 Participate in discussions on political 1 blogs and forums 2 6 91 0 20 40 60 80 100 Mediapolis 2009, N=1198 % of internet users
  • 45. Among the different Political online activity by Lifestage political online activities which are Search for information about current political events Share political information, links to other people those that you Read political blogs Visit web sites of political parties or politicians perform? Participate in discussions on political blogs and forums 42 18 Students 15 11 5 40 20 Employed 15 10 3 36 26 Unemployed 16 10 1 53 29 Retired 25 20 6 0 20 % of internet users 40 60 Mediapolis 2009, N=1197
  • 46. Among the different political online Political online activity by Intrest in politics activities which are those that you Not interested in politics Interested in politics perform? Share political information, links to other people Search or send political Visit web sites of political humour parties or politicians 32 34 19 25 6 Search for information about 61 Watch political videos online current political events 28 Participate in discussions on Read political blogs political blogs and forums Mediapolis 2009, N=1198
  • 47. Among the different Count of political online activity by Interest in politics political online activities which are no political online activity 1 to 2 political online activity 3 and more political online activity those that you perform? 100 80 % of internet users 60 51 40 41 40 36 23 20 9 0 Not interested in politics Interested in politics Mediapolis 2009, N=1195
  • 48. Political conversations and on line social networks
  • 49. How often do you Fréquence des discussions politiques avec l'entourage discuss politics with other people? Never 14% Often 24% Rarely 23% Sometimes 39% Mediapolis 2009, N = 1754
  • 50. How often do you Frequency of political conversations by Monthly income discuss politics with other people? Never or Rarely Sometimes or Often 100 81 76 % of respondents 61 54 50 46 39 24 19 0 <€1500 €1500 to €3000 €3000 to €5000 €5000 < Mediapolis 2009, N = 1756
  • 51. How often do you Frequency of political conversations by Interest in politics discuss politics with other people? Never or Rarely Sometimes or Often 100 86 56 % of respondents 50 44 14 0 Not interested in politics Interested in politics Mediapolis 2009, N = 1744
  • 52. In everyday life with Number of people with whom you talk about politics how many people do by Interest in politics you discuss politics? None One 2 to 3 4 and more 60 45 40 36 35 % of respondents 34 20 20 12 12 7 0 Not interested in politics Interested in politics Mediapolis 2009, N = 1754
  • 53. In everyday life with Number of people with whom you talk about politics how many people do by Age you discuss politics? None One 2 to 3 4 and more 19 15 15-24 46 19 16 16 25-34 41 27 20 16 35-49 42 22 21 19 50-64 37 22 33 15 65+ 31 21 0 20 40 60 % of respondents Mediapolis 2009, N = 1755
  • 54. With whom do you People with whom you talk about current politics talk about politics? Rank 1st and 2nd Other Other 4% 6% Spouse Neighbours 13% Neighbours 3% Spouse 7% Colleagues 29% 12% Colleagues 14% Family 29% Friends 27% Family Friends 25% 31% On the first place* On the second place** Mediapolis 2009, *N = 1502, **N = 1456
  • 55. With whom do you People with whom you talk about current politics talk most often about by Age politics? Most often Spouse Family Friends Colleagues Neighbours 6 41 15-24 39 9 2 31 25 25-34 28 15 % of respondents 37 17 35-49 19 19 3 38 20 50-64 23 10 4 23 30 65+ 33 1 8 0 25 50 Mediapolis 2009, N = 1503
  • 56. Whose point of view is Political opinion shapers by Gender the most important for shaping your political opinions? family, 35 experts in media , 19 friends, 14 Total journalists, 9 on my own, 8 politicians, 7 colleagues , 3 42 17 13 Women 8 7 6 2 28 21 16 Men 9 10 8 4 0 25 50 % of respondents Mediapolis 2009, N = 1746
  • 57. Whose point of view is Political opinion shapers by Interest in politics the most important for shaping your political opinions? family, 25 experts in media , 26 Interested in politics friends, 11 journalists, 11 on my own, 11 politicians, 10 colleagues , 2 44 Not interested in politics 13 17 7 6 5 3 0 25 50 % of respondents Mediapolis 2009, N = 1747
  • 58. Do you ever share Posting political information on your social network profile political information on your social network profiles? Often 4% Sometimes 9% Rarely 20% Never 67% Mediapolis 2009, N= 492
  • 59. Do you ever share Posting political information on your social network profile political information on your social by Interest in politics network profiles? 100 % of respondents possesing social network profile 80 60 40 38 29 20 0 Not interested in politics Interested in politics Mediapolis 2009, N=492
  • 60. Which of the following Personal information you would provide online publicly personal information would you share publicly online? Hobbies, 60 Date of birth, 59 Surname, 42 Religion, 39 Private photos, 31 Address mail, 29 Political opinions, 26 Name of your spouse, 23 0 20 40 60 80 % of internet users Mediapolis 2009, N = 1198
  • 61. Which of the following Personal information you would provide online publicly personal information by Gender would you share Women Men publicly online? Political opinions Hobbies Address mail 30 63 35 56 23 23 35 27 34 49 36 43 Surname Private photos Mediapolis 2009, N = 1198 Religion
  • 62. Personal information you would provide online publicly Which of the following personal information by Lifestage would you share Hobbies, 82 publicly online? Date of birth, 77 Surname, 56 Students Religion, 47 Private photos, 58 Address mail, 34 Political views, 37 Spouse name, 34 57 55 40 Employed 36 27 27 23 21 67 65 38 Unemploy 43 ed 41 40 34 23 44 58 42 Retired 42 14 26 26 22 0 20 40 60 80 100 % of internet users Mediapolis 2009, N = 1200
  • 63. METHODOLOGY Questionnaire The survey was performed using CATI (Computer Assisted The questionnaire was designed by a group of political science Telephone Interviewing) on 1754 individuals above 15 years of and media researchers from both CEVIPOF and CARISM. For age from the 23rd November to 12th December 2009. The comparison, some questions are founded on previously raised interviews were performed by Ifop’s trained interviewers, from issues in other national and international studies. Many are Monday to Saturday, between 10 a.m. and 9 p.m. under the original in topic or design. Questions used in the analysis are supervision of the Ifop Strategy and Opinion Department and visible in the main part of the report on the side of the graphs’ researchers from CEVIPOF. section. The questionnaire was piloted first and afterwards some minor Sampling changes were made. The questionnaire consists of two parts: general questions asked to all and a separate section based on The sample is based on quotas of gender, age, profession of the filtering questions (after which only a part of population heard head of family (current or previous), the level of education sub-questions). The filter questions were used for the section of (which allowed to control for the higher response rates among Internet utility (users, ex-users and non-users), press reading, more educated), administrative regions and the category of knowledge about the event, conversation about politics and agglomeration. profiles on Social Network Sites. Sampling of the telephone numbers 85% to 90% of households possess a fixed telephone line. However, due to the evolution of the French telephone market, it is no longer possible to perform the telephone survey based only on fixed lines as some targeted groups are especially difficult to interview (for example, young, working respondents). The sample of telephone numbers used was thus derived from both fixed and mobile numbers, and 25% of interviews were performed only on mobile phones. This method allowed to reach people who no longer have a fixed number at home. The refusal rate for the fixed numbers was 64.8% while for mobiles 51.7%.