How facebook, twitter and blogs can help your bottom line

1. The secrets of a
successful social media
strategy
How facebook, twitter and blogs can help
your bottom line

2. matthew chamberlin
Facebook.com/mchamberlin
Linkedin
twitter @mchamberlin
e-mail: matthew@clearcastdigitalmedia.com

3. it is a conversation
powered by...
BLOGS
forums
wikis
RSS

4. what are the
benefits?
Engagement
Trust
conversation
previously untapped collective
intelligence
networking (biz and personal)

5. the big three
70MM active users in US
240MM worldwide
700,000+ new accounts per day
More than half out of college
55+ year old women fastest growing group
user numbers hard to come by
but grew over 1500% YOY 2008-09
Average income $58,000
Interests skew towards news,
restaurants, sports,politics
only network that skews more male than
female (57%-43%)
up 361% yoy 2007-08
30MM professionals from 150 industries
job search and networking

6. Successful case study
• Start early
• Ladder support
• Empower superusers
• provide source materials for
ugc
• Use tools people are familiar
with
• make it easy to find
• make it scale
• mobile devices
• have a great team

7. citizen
journalism
other examples:
Sichuan earthquake
Tsunami
Mumbai

8. why should i care?
• SM is gaining trust
• Growth industry
• president obama
• one falls, another
rises
• can be cost efficient
• versatile and niche
oriented
• the internet is social

9. 5 ways to gauge your
social media readiness
1. how are you listening?
2. do you know who your customers are?
3. who are the voices of your company?
4. goals
5. resources

10. a few things social
media is not
a campaign
a substitute or replacement for
what you are already doing
free
a zero sum game

11. Digital natives
vs
digital immigrants
We call it “social media”
Our kids call it “life”

12. matthew chamberlin
Facebook.com/mchamberlin
Linkedin
twitter @mchamberlin
e-mail: matthew@clearcastdigitalmedia.com