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Ria2010 - keynote - Evolution des RIA d'Entreprise
1.
Evolution des RIA
en entreprise Frédéric MASSY - Directeur Marketing Adobe Michael CHAIZE -Evangéliste RIA d’Entreprise, Adobe L’expérience client au coeur des stratégies Business d’Entreprise © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
2.
Changing the
world though Digital Experiences © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 2 2
3.
La limite des
applications d’Entreprise Me Form Help Hello? Hello? ERP CRM ECM Legacy Other © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
4.
Investissements IT ©2010 Adobe
Systems Incorporated. All Rights Reserved. Adobe Con dential. 4
5.
Investissements IT ©2010 Adobe
Systems Incorporated. All Rights Reserved. Adobe Con dential. 5
6.
Investissements IT ©2010 Adobe
Systems Incorporated. All Rights Reserved. Adobe Con dential. 6
7.
Investissements IT ©2010 Adobe
Systems Incorporated. All Rights Reserved. Adobe Con dential. 7
8.
Agenda
Design © 2010 Adobe Systems Incorporated. All Rights Reserved. 8
9.
Un nouveau modèle ©
2010 Adobe Systems Incorporated. All Rights Reserved. 9
10.
Observation © 2010 Adobe
Systems Incorporated. All Rights Reserved.
11.
Frankfurter Kitchen
Design 8m 90m to unlocks ROI © 2010 Adobe Systems Incorporated. All Rights Reserved. 11
12.
OTAN © 2010 Adobe
Systems Incorporated. All Rights Reserved. 12
13.
OTAN © 2010 Adobe
Systems Incorporated. All Rights Reserved. 13
14.
OTAN © 2010 Adobe
Systems Incorporated. All Rights Reserved. 14
15.
Le CRM pour
le support Adobe © 2010 Adobe Systems Incorporated. All Rights Reserved. !"
16.
Le projet Adobe
Hendrix © 2010 Adobe Systems Incorporated. All Rights Reserved. !#
17.
Le Design au
coeur de notre méthodologie Méthodologie 3D Discover De ne Deliver © 2010 Adobe Systems Incorporated. All Rights Reserved.
18.
Flash Catalyst
Design Développement © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
19.
Agenda
Design © 2010 Adobe Systems Incorporated. All Rights Reserved. 19
20.
Agenda
Environnement © 2010 Adobe Systems Incorporated. All Rights Reserved.
21.
Les enjeux de
la gestion de l’Expérience Client Client, Partenaire … Contexte + Expérience Mobile Social Web Email Courrier Document En personne CUSTOMER EXPERIENCE MANAGEMENT LIGNE DE METIER Ventes Marketing Support Client Distribution Vente en Ligne Centres d’Appel CRM, SFA, ERP, ECM, PLM, SCM, … Marque+ Business Entreprise © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
22.
Adobe Customer Experience
Management Platform EXPERIENCE UTILISATEUR MULTI-ECRAN – CONTEXTE PERSISTANT- PLATFORME FLASH & HTML PROCESSUS SOCIAL & APPLICATIONS & ANALYSE/ COLLABORATION CONTENUS OPTIMISATION A B C LOGIQUE METIER et SYSTEME TRANSACTIONNEL (ERP, CRM, ECM, PLM, SCM, ECM) © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
23.
Expérience collaborative ©
2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
24.
Agenda
Environnement © 2010 Adobe Systems Incorporated. All Rights Reserved.
25.
Agenda
Mobile © 2010 Adobe Systems Incorporated. All Rights Reserved. 25
26.
Une prolifération de
terminaux 11 © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
27.
Une prolifération de
technologies Operating System Share: 6 Months Recent Acquirers Smartphone Subscribers, National, US 45% 39% 33% 34% 23% 27% 23% 20% 13% 11% 6% 4% Q2’09 (n=3029) Q3’09 (n=3824) Q4’09 (n=3701) Q1’10 (n=4312) Q2’10 (n=4148) Android OS RIM BlackBerry OS Apple iPhone OS Palm OS Symbian OS Microsoft Windows Mobile Linux Source: The Nielsen Company © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 12
28.
Applications natives
Native Native Native Native Native Native App App App App App App iOS © 2010 Adobe Systems Incorporated. All Rights Reserved.
29.
Open Screen Project
Partenaires technologiques Di useurs de contenu © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
30.
Applications natives
Native Native Native Native Native Native App App App App App App iOS © 2010 Adobe Systems Incorporated. All Rights Reserved.
31.
Une couche d’abstraction
Flex 4.5 framework AIR 2.5 Flash Player 10.1 iOS © 2010 Adobe Systems Incorporated. All Rights Reserved.
32.
DEMO connect © 2010
Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
33.
Agenda de la
journée © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
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