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Oop2012 keynote Design Driven Development
1.
Successful applications with
Design-centric developments Michaël Chaize | Developer Evangelist RIAgora.com | @mchaize ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
2.
A killer
what? © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
3.
e
OS was the interface © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
4.
e
network is the interface.
5.
e
data is the interface © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
6.
7.
8.
9.
e
message is the interface © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
10.
You are the
interface © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
11.
B2C, B2B &
B2E iPhone app ERP Website CRM © 2010 Adobe Systems Incorporated. All Rights Reserved. 11
12.
© 2010 Adobe
Systems Incorporated. All Rights Reserved. Adobe Confidential.
13.
© 2010 Adobe
Systems Incorporated. All Rights Reserved. Adobe Confidential.
14.
© 2010 Adobe
Systems Incorporated. All Rights Reserved. Adobe Confidential.
15.
A new mindset
: the key of success © 2010 Adobe Systems Incorporated. All Rights Reserved. 15
16.
Why ?
Focus on the user-experience ? ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 16
17.
NATO
ED DD EF OR B ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 17
18.
NATO
D DD AFTER ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 18
19.
Car industry
ED DD EF OR B ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 19
20.
Car industry
D DD AFTER ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 20
21.
Car industry ©2011 Adobe
Systems Incorporated. All Rights Reserved. Adobe Con dential. 21
22.
Car industry ©2011 Adobe
Systems Incorporated. All Rights Reserved. Adobe Con dential. 22
23.
Car industry ©2011 Adobe
Systems Incorporated. All Rights Reserved. Adobe Con dential. 23
24.
e power of
technology 1 x 3.2 GHz Power Processing Element 1 x 729MHz Broadway processor 7 x Synergistic Processing Elements – NVIDIA RSX “Reality Synthesiser” ATI Hollywood GPU 256MB GDDR3 video memory 3MB embedded GPU texture memory Up to 1080p HDMI output resolution Up to 576i output resolution (PAL/SECAM) 256MB XDR DRAM 24MB 1T-SRAM & 64MB GDDR3 SDRAM 250GB 2.5” SATA hard drive 512MB internal ash memory Blu-Ray Disc, DVD, CD, SACD media handling – Dolby TrueHD Bitstream Digital 5:1 audio Dolby Pro Logic II 802.11b/g wi- 802.11b/g wi- Wired Gigabit Ethernet – © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
25.
e power of
technology 1 x 3.2 GHz Power Processing Element 1 x 729MHz Broadway processor 7 x Synergistic Processing Elements – NVIDIA RSX “Reality Synthesiser” ATI Hollywood GPU 256MB GDDR3 video memory 3MB embedded GPU texture memory Up to 1080p HDMI output resolution Up to 576i output resolution (PAL/SECAM) 256MB XDR DRAM 24MB 1T-SRAM & 64MB GDDR3 SDRAM 250GB 2.5” SATA hard drive 512MB internal ash memory Blu-Ray Disc, DVD, CD, SACD media handling – Dolby TrueHD Bitstream Digital 5:1 audio Dolby Pro Logic II 802.11b/g wi- 802.11b/g wi- Wired Gigabit Ethernet – 36M 71M © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
26.
36M
71M © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
27.
Design Driven Development
USER EXPERIENCE TECHNOLOGY THE BUSINESS THE USERS ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 27
28.
Observe ©2011 Adobe Systems
Incorporated. All Rights Reserved. Adobe Con dential. 28
29.
30.
Design 8m
90m to unlocks ROI © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
31.
oughtless
acts © Copyright 2010 Adobe Systems Incorporated. All rights reserved © 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
32.
Hotline at Adobe
ED DD EF OR B ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 32
33.
Hotline at Adobe
D DD AFTER 15% 10% 10>1 faster cust. sat. training. ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 33
34.
How to measure
success ? Looking at the stars ? ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 34
35.
How to measure
success ? ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 35
36.
Enterprise applications
Real-Time ACCESS to my Enterprise Knowledge INTERACTION QUALITY IMPROVEMENT ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 36
37.
Human interactions with
the Enterprise knowledge Working with paper •Interact directly on the information •One single plan •Learnt at school •Knowledge not centralized •Expensive ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 37
38.
Human interactions with
the Enterprise knowledge Collaboration on a wall •Interact directly on the information •One single plan •Learnt at school •Knowledge is lost •One at a time ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 38
39.
Human interactions with
the Enterprise knowledge e era of PC •Knowledge is centralized •Extended company & Collaboration •Mouse and Keyboard •Learning curve •No mobility at all ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 39
40.
Human interactions with
the Enterprise knowledge What inspired a PC is not inspiring anymore ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 40
41.
Human interactions with
the Enterprise knowledge Laptops •First a empt of mobility •Extends the work area (home vs office) •Confort •Network access •Worst interactions ever ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 41
42.
Human interactions with
the Enterprise knowledge Mobility... ...with some constraints ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 42
43.
Human interactions with
the Enterprise knowledge Smartphones •Total mobility •Confort •Typing experience •Small screen = less information ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 43
44.
Human interactions with
the Enterprise knowledge Tablets •Total mobility •Confort & autonomy •Typing experience •Large screen •Pleasure and work on the same device ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 44
45.
A classic IT
fail v Draw on pictures Video chat Take pictures Cameras Microphone VoIP Voice Recognition ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 45
46.
When the web
fails © 2010 Adobe Systems Incorporated. All Rights Reserved. 46
47.
e traditional way
for Enterprise apps development v What do Express the needs Technical Back-end + UI Delivery you need ? in a doc speci cations developments LOB IT ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 47
48.
D.D.D - Design
Driven Development v Observe, Technical What problems Find solutions Observe, solutions to serve Delivery are you facing ? designing the UI Observe the UI What How to build ? to build ? Analytics to scale ? ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 48
49.
Adobe and Enterprise
applications Design & Develop Manage the content Measure & Analyze Designers Content Business managers analysts Developers A B C ©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential. 49
50.
Michaël Chaize |
Developer Evangelist RIAgora.com | @mchaize | mchaize@adobe.com ©2011 ©2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con dential.
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