When creatives hear “digital publishing”, they think “press & magazines”. Indeed, all major magazines are using digital publishing technologies to distribute their magazines on tablet devices. Today, creative agencies use these technologies to create engaging and expressive applications for their customers. During this presentation you will learn how designers and agencies can create applications on iPad devices for their customers using the Adobe Digital Publishing Suite. The ROI is impressive and the user experience very rich; it’s a fantastic new service that agencies can add to their existing portfolio of services.

1. The Digital Publishing Opportunity for Creative Agencies
Michaël Chaize | Adobe Creative Cloud Evangelist
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

2. Appliness
Michaël Chaize
CreativeDroplets.com Digital Magazine for Web Developers
@mchaize
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

3. © 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Appliness
(available on the AppStore & Google Play)

4. Digital Publication ?
(iBook, ePub, DPS)
Adobe DPS ?
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5. AGENDA
WHY DIGITAL PUBLISHING
DPS FOR MAGAZINES
NEW BUSINESS OPPORTUNITIES
DEMONSTRATION
NEW FEATURES AND INSPIRATION
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

6. !
“Traditional” Designer
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7. Paper - Solids - Text - Images
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8. Caroline Grohs
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9. Caroline Grohs
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

10. !
“Interactive” Designer
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- Hyperlinks / Buttons
- Slideshow
- Image Sequence
- Audio & Video
- Panorama
- Pan & Zoom
- Web content

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14. Magazines
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17. 20% other
80%
80% DPS
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Top Grossing iOS
Newsstand Apps
are on DPS

18. !
Only for magazines ?
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19. RENAULT
CAPTUR
LIVE THE LIFE YOU WANT TO LIVE
Consumer Goods
(Enter Renault’s world at www.renault.tv)
DRIVE THE CHANGE
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

20. Financial Services
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21. B:B
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22. Brand Affinity
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23. EDUCATION
EDUCATION
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24. DEMO
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25. Adobe DPS
New features
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26. Customized
Experiences
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27. Restricted Distribution
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28. Push Notifications
Segmented text notifications (v29)
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29. Browser
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iPad
(all generations)
iPhone &
iPod Touch
Amazon
Kindle Fire HD
Android

30. 3% Android
DPS Downloads
by Platform
97% iOS
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31. DPS on iOS7
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32. iOS 7 Airdrop in DPS
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33. Welcome Screen for iOS
v29
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34. Camera API
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35. DPS on Android
Phones & Tablets
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36. EXPERIENCE MANAGER
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37. WORDPRESS
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DRUPAL

38. Analytics
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39. Analytics
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40. Analytics
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41. Analytics
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42. Extend with HTML5
Andrew Trice
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43. INSPIRATION
dpsgallery.adobe.com
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

44. BUSINESS OPPORTUNITIES
RICH MEDIA EXPERIENCE
DESIGN DRIVEN PROJECT
R.O.I - DPS vs NATIVE
B2B, B2C, B2E
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

45. Michaël CHAIZE
mchaize@adobe.com
RENAULT
CAPTUR
LIVE THE LIFE YOU WANT TO LIVE
THANK YOU
(Enter Renault’s world at www.renault.tv)
DRIVE THE CHANGE
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.