SlideShare uma empresa Scribd logo

Integrated Marketing Communication Campaign

•
•
M
mcgrath.michaelp

This document outlines an integrated marketing communication plan for a portable food allergen testing system called Allermate. The plan has two phases - pre and post FDA approval - and includes strategies for public relations, marketing, media recommendations, and performance evaluation. The goals are to increase product awareness, inform target audiences, and decrease buying resistance. Tactics proposed include spokesperson promotion, expert panels, social media campaigns, celebrity endorsement, and various forms of advertising.

1 de 23
Integrated Market Communication Plan | Spring 2010 Angela Giles | Angela Neeb | Claire Berlin Jermey Doxer | Madalyn Jamison | Michael McGrath
Introduction ,[object Object],[object Object]
Corporate Image Strategy ,[object Object],[object Object],[object Object],[object Object]
 
Situational Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object]
Product Evaluation ,[object Object],[object Object],[object Object]
Communication Objectives
Public Relations Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Strategies/Goals ,[object Object],[object Object],[object Object]
Marketing Tactics ,[object Object],[object Object],[object Object],[object Object]
Media Recommendations ,[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
 
 
 
Performance Evaluation ,[object Object],[object Object],[object Object]
Budget
Conclusion

Recomendados

Measuring brand health campaign effectiveness for a leading health & fitness ...
Measuring brand health campaign effectiveness for a leading health & fitness ...Measuring brand health campaign effectiveness for a leading health & fitness ...
Measuring brand health campaign effectiveness for a leading health & fitness ...Borderless Access
 
Measuring Campaign Reach for a Media Conglomerate in Real-time
Measuring Campaign Reach for a Media Conglomerate in Real-timeMeasuring Campaign Reach for a Media Conglomerate in Real-time
Measuring Campaign Reach for a Media Conglomerate in Real-timeBorderless Access
 
Direct Response Campaign
Direct Response CampaignDirect Response Campaign
Direct Response CampaignKinetic Social
 
05 Impact Exposure, And Influence
05 Impact Exposure, And Influence05 Impact Exposure, And Influence
05 Impact Exposure, And InfluenceStephen Lalla
 
digital marketing
digital marketingdigital marketing
digital marketingjyoti sarpate
 
ROI of Social Media - Conversation Hierarchy
ROI of Social Media - Conversation HierarchyROI of Social Media - Conversation Hierarchy
ROI of Social Media - Conversation HierarchySocial Marketing Conversations
 
MuscleTech / Iovate Health Sciences Social Marketing
MuscleTech / Iovate Health Sciences Social MarketingMuscleTech / Iovate Health Sciences Social Marketing
MuscleTech / Iovate Health Sciences Social MarketingAffinitive
 
Swarovski Case Study
Swarovski Case StudySwarovski Case Study
Swarovski Case StudyDaniel McKean
 

Recomendados

Measuring brand health campaign effectiveness for a leading health & fitness ...
Measuring brand health campaign effectiveness for a leading health & fitness ...Measuring brand health campaign effectiveness for a leading health & fitness ...
Measuring brand health campaign effectiveness for a leading health & fitness ...Borderless Access
 
Measuring Campaign Reach for a Media Conglomerate in Real-time
Measuring Campaign Reach for a Media Conglomerate in Real-timeMeasuring Campaign Reach for a Media Conglomerate in Real-time
Measuring Campaign Reach for a Media Conglomerate in Real-timeBorderless Access
 
Direct Response Campaign
Direct Response CampaignDirect Response Campaign
Direct Response CampaignKinetic Social
 
05 Impact Exposure, And Influence
05 Impact Exposure, And Influence05 Impact Exposure, And Influence
05 Impact Exposure, And InfluenceStephen Lalla
 
digital marketing
digital marketingdigital marketing
digital marketingjyoti sarpate
 
ROI of Social Media - Conversation Hierarchy
ROI of Social Media - Conversation HierarchyROI of Social Media - Conversation Hierarchy
ROI of Social Media - Conversation HierarchySocial Marketing Conversations
 
MuscleTech / Iovate Health Sciences Social Marketing
MuscleTech / Iovate Health Sciences Social MarketingMuscleTech / Iovate Health Sciences Social Marketing
MuscleTech / Iovate Health Sciences Social MarketingAffinitive
 
Swarovski Case Study
Swarovski Case StudySwarovski Case Study
Swarovski Case StudyDaniel McKean
 
gemiusWorkShop 2011, Tamas Acs, Gemius
gemiusWorkShop 2011, Tamas Acs, GemiusgemiusWorkShop 2011, Tamas Acs, Gemius
gemiusWorkShop 2011, Tamas Acs, GemiusGemius Baltics
 
ConAgra-Improving the Effectiveness of Online Advertising
ConAgra-Improving the Effectiveness of Online AdvertisingConAgra-Improving the Effectiveness of Online Advertising
ConAgra-Improving the Effectiveness of Online AdvertisingAsian Food Regulation Information Service
 
Northwestern Technologies marketing strategy
Northwestern Technologies marketing strategyNorthwestern Technologies marketing strategy
Northwestern Technologies marketing strategyJonathan Adcox
 
Webinar "Brand driver analysis - extract more juice from your brand tracking ...
Webinar "Brand driver analysis - extract more juice from your brand tracking ...Webinar "Brand driver analysis - extract more juice from your brand tracking ...
Webinar "Brand driver analysis - extract more juice from your brand tracking ...SKIM
 
Marketing Re-Imagined: Three Imperatives for Marketing Leaders
Marketing Re-Imagined: Three Imperatives for Marketing LeadersMarketing Re-Imagined: Three Imperatives for Marketing Leaders
Marketing Re-Imagined: Three Imperatives for Marketing LeadersSean O'Connell
 
Content strategy for managing marketing disruption
Content strategy for managing marketing disruptionContent strategy for managing marketing disruption
Content strategy for managing marketing disruptionPrayukth K V
 
Measurement and Evaluation of a Social Media Campaign
Measurement and Evaluation of a Social Media CampaignMeasurement and Evaluation of a Social Media Campaign
Measurement and Evaluation of a Social Media CampaignThomas Armitage
 
Social media ch. 10
Social media ch. 10Social media ch. 10
Social media ch. 10Bonita Applebum
 
Kaboodle
KaboodleKaboodle
KaboodleAnna Sandgren
 
2010 sell like hell and keep them in heaven ( oct )
2010 sell like hell and keep them in heaven ( oct )2010 sell like hell and keep them in heaven ( oct )
2010 sell like hell and keep them in heaven ( oct )Duncan Green
 
SKIMspiration 2015 - Consumer Decision Journey
SKIMspiration 2015 - Consumer Decision JourneySKIMspiration 2015 - Consumer Decision Journey
SKIMspiration 2015 - Consumer Decision JourneySKIM
 
Rethinking Marketing to Women
Rethinking Marketing to WomenRethinking Marketing to Women
Rethinking Marketing to WomenBeeby Clark+Meyler
 
Technosiss Web & IT solutions- Online Markting Company - Seo & smo activity
Technosiss Web & IT solutions- Online Markting Company - Seo & smo activityTechnosiss Web & IT solutions- Online Markting Company - Seo & smo activity
Technosiss Web & IT solutions- Online Markting Company - Seo & smo activitygetmaurya
 
Case-study of social media effectiveness
Case-study of social media effectivenessCase-study of social media effectiveness
Case-study of social media effectivenessAlex Lomizov
 
E. M.
E. M.E. M.
E. M.q q
 
Social Media Mktg as a MCM Tactic
Social Media Mktg as a MCM TacticSocial Media Mktg as a MCM Tactic
Social Media Mktg as a MCM TacticJohn Wes Green
 
The New Rules Of Engagement
The New Rules Of EngagementThe New Rules Of Engagement
The New Rules Of EngagementG3 Communications
 
Marketer and Publisher Perceptions Native Advertising on Mobile - 2015
Marketer and Publisher Perceptions Native Advertising on Mobile - 2015Marketer and Publisher Perceptions Native Advertising on Mobile - 2015
Marketer and Publisher Perceptions Native Advertising on Mobile - 2015InMobi
 
Topics
TopicsTopics
TopicsAatif TheVillain
 
IFAD KM Strategy
IFAD KM StrategyIFAD KM Strategy
IFAD KM StrategyIFAD International Fund for Agricultural Development
 
Web-based Business Marketing
Web-based Business MarketingWeb-based Business Marketing
Web-based Business MarketingLeonardo ENERGY
 
If You Tag it, Will They Come? Metadata Quality and Repository Management
If You Tag it, Will They Come? Metadata Quality and Repository ManagementIf You Tag it, Will They Come? Metadata Quality and Repository Management
If You Tag it, Will They Come? Metadata Quality and Repository ManagementSarah Currier
 

Mais conteúdo relacionado

Mais procurados

gemiusWorkShop 2011, Tamas Acs, Gemius
gemiusWorkShop 2011, Tamas Acs, GemiusgemiusWorkShop 2011, Tamas Acs, Gemius
gemiusWorkShop 2011, Tamas Acs, GemiusGemius Baltics
 
Northwestern Technologies marketing strategy
Northwestern Technologies marketing strategyNorthwestern Technologies marketing strategy
Northwestern Technologies marketing strategyJonathan Adcox
 
Webinar "Brand driver analysis - extract more juice from your brand tracking ...
Webinar "Brand driver analysis - extract more juice from your brand tracking ...Webinar "Brand driver analysis - extract more juice from your brand tracking ...
Webinar "Brand driver analysis - extract more juice from your brand tracking ...SKIM
 
Marketing Re-Imagined: Three Imperatives for Marketing Leaders
Marketing Re-Imagined: Three Imperatives for Marketing LeadersMarketing Re-Imagined: Three Imperatives for Marketing Leaders
Marketing Re-Imagined: Three Imperatives for Marketing LeadersSean O'Connell
 
Content strategy for managing marketing disruption
Content strategy for managing marketing disruptionContent strategy for managing marketing disruption
Content strategy for managing marketing disruptionPrayukth K V
 
Measurement and Evaluation of a Social Media Campaign
Measurement and Evaluation of a Social Media CampaignMeasurement and Evaluation of a Social Media Campaign
Measurement and Evaluation of a Social Media CampaignThomas Armitage
 
2010 sell like hell and keep them in heaven ( oct )
2010 sell like hell and keep them in heaven ( oct )2010 sell like hell and keep them in heaven ( oct )
2010 sell like hell and keep them in heaven ( oct )Duncan Green
 
SKIMspiration 2015 - Consumer Decision Journey
SKIMspiration 2015 - Consumer Decision JourneySKIMspiration 2015 - Consumer Decision Journey
SKIMspiration 2015 - Consumer Decision JourneySKIM
 
Technosiss Web & IT solutions- Online Markting Company - Seo & smo activity
Technosiss Web & IT solutions- Online Markting Company - Seo & smo activityTechnosiss Web & IT solutions- Online Markting Company - Seo & smo activity
Technosiss Web & IT solutions- Online Markting Company - Seo & smo activitygetmaurya
 
Case-study of social media effectiveness
Case-study of social media effectivenessCase-study of social media effectiveness
Case-study of social media effectivenessAlex Lomizov
 
E. M.
E. M.E. M.
E. M.q q
 
Social Media Mktg as a MCM Tactic
Social Media Mktg as a MCM TacticSocial Media Mktg as a MCM Tactic
Social Media Mktg as a MCM TacticJohn Wes Green
 
Marketer and Publisher Perceptions Native Advertising on Mobile - 2015
Marketer and Publisher Perceptions Native Advertising on Mobile - 2015Marketer and Publisher Perceptions Native Advertising on Mobile - 2015
Marketer and Publisher Perceptions Native Advertising on Mobile - 2015InMobi
 

Mais procurados (19)

gemiusWorkShop 2011, Tamas Acs, Gemius
gemiusWorkShop 2011, Tamas Acs, GemiusgemiusWorkShop 2011, Tamas Acs, Gemius
gemiusWorkShop 2011, Tamas Acs, Gemius
 
ConAgra-Improving the Effectiveness of Online Advertising
ConAgra-Improving the Effectiveness of Online AdvertisingConAgra-Improving the Effectiveness of Online Advertising
ConAgra-Improving the Effectiveness of Online Advertising
 
Northwestern Technologies marketing strategy
Northwestern Technologies marketing strategyNorthwestern Technologies marketing strategy
Northwestern Technologies marketing strategy
 
Webinar "Brand driver analysis - extract more juice from your brand tracking ...
Webinar "Brand driver analysis - extract more juice from your brand tracking ...Webinar "Brand driver analysis - extract more juice from your brand tracking ...
Webinar "Brand driver analysis - extract more juice from your brand tracking ...
 
Marketing Re-Imagined: Three Imperatives for Marketing Leaders
Marketing Re-Imagined: Three Imperatives for Marketing LeadersMarketing Re-Imagined: Three Imperatives for Marketing Leaders
Marketing Re-Imagined: Three Imperatives for Marketing Leaders
 
Content strategy for managing marketing disruption
Content strategy for managing marketing disruptionContent strategy for managing marketing disruption
Content strategy for managing marketing disruption
 
Measurement and Evaluation of a Social Media Campaign
Measurement and Evaluation of a Social Media CampaignMeasurement and Evaluation of a Social Media Campaign
Measurement and Evaluation of a Social Media Campaign
 
Social media ch. 10
Social media ch. 10Social media ch. 10
Social media ch. 10
 
Kaboodle
KaboodleKaboodle
Kaboodle
 
2010 sell like hell and keep them in heaven ( oct )
2010 sell like hell and keep them in heaven ( oct )2010 sell like hell and keep them in heaven ( oct )
2010 sell like hell and keep them in heaven ( oct )
 
SKIMspiration 2015 - Consumer Decision Journey
SKIMspiration 2015 - Consumer Decision JourneySKIMspiration 2015 - Consumer Decision Journey
SKIMspiration 2015 - Consumer Decision Journey
 
Rethinking Marketing to Women
Rethinking Marketing to WomenRethinking Marketing to Women
Rethinking Marketing to Women
 
Technosiss Web & IT solutions- Online Markting Company - Seo & smo activity
Technosiss Web & IT solutions- Online Markting Company - Seo & smo activityTechnosiss Web & IT solutions- Online Markting Company - Seo & smo activity
Technosiss Web & IT solutions- Online Markting Company - Seo & smo activity
 
Case-study of social media effectiveness
Case-study of social media effectivenessCase-study of social media effectiveness
Case-study of social media effectiveness
 
E. M.
E. M.E. M.
E. M.
 
Social Media Mktg as a MCM Tactic
Social Media Mktg as a MCM TacticSocial Media Mktg as a MCM Tactic
Social Media Mktg as a MCM Tactic
 
The New Rules Of Engagement
The New Rules Of EngagementThe New Rules Of Engagement
The New Rules Of Engagement
 
Marketer and Publisher Perceptions Native Advertising on Mobile - 2015
Marketer and Publisher Perceptions Native Advertising on Mobile - 2015Marketer and Publisher Perceptions Native Advertising on Mobile - 2015
Marketer and Publisher Perceptions Native Advertising on Mobile - 2015
 
Topics
TopicsTopics
Topics
 

Destaque

Web-based Business Marketing
Web-based Business MarketingWeb-based Business Marketing
Web-based Business MarketingLeonardo ENERGY
 
If You Tag it, Will They Come? Metadata Quality and Repository Management
If You Tag it, Will They Come? Metadata Quality and Repository ManagementIf You Tag it, Will They Come? Metadata Quality and Repository Management
If You Tag it, Will They Come? Metadata Quality and Repository ManagementSarah Currier
 
Towards unified knowledge management platform (rulefest 2010)
Towards unified knowledge management platform (rulefest 2010)Towards unified knowledge management platform (rulefest 2010)
Towards unified knowledge management platform (rulefest 2010)Geoffrey De Smet
 
Knowledge Management for Real
Knowledge Management for RealKnowledge Management for Real
Knowledge Management for RealCherwell Software
 
Collaboration strategy how-to
Collaboration strategy how-toCollaboration strategy how-to
Collaboration strategy how-toGordon Vala-Webb
 
Planning Your Cloud Strategy
Planning Your Cloud StrategyPlanning Your Cloud Strategy
Planning Your Cloud StrategyUthaiyashankar
 
Knowledge Management and Communication Opportunities in Peace Support Operations
Knowledge Management and Communication Opportunities in Peace Support OperationsKnowledge Management and Communication Opportunities in Peace Support Operations
Knowledge Management and Communication Opportunities in Peace Support Operationsrmcpu
 
Knowledge Production and Dissemination in the Digital Era
Knowledge Production and Dissemination in the Digital EraKnowledge Production and Dissemination in the Digital Era
Knowledge Production and Dissemination in the Digital EraAnas Tawileh
 
Knowledge management and knowledge workers in the digital era challenges and...
Knowledge management and knowledge workers in the digital era challenges and...Knowledge management and knowledge workers in the digital era challenges and...
Knowledge management and knowledge workers in the digital era challenges and...Kishor Satpathy
 
Tara Knapp: From Conceptual Knowledge to Real World Implementation
Tara Knapp: From Conceptual Knowledge to Real World ImplementationTara Knapp: From Conceptual Knowledge to Real World Implementation
Tara Knapp: From Conceptual Knowledge to Real World ImplementationJack Molisani
 
Knowledge Management and Communication
Knowledge Management and CommunicationKnowledge Management and Communication
Knowledge Management and CommunicationICIMOD
 
Achieving Impact Through Knowledge Management and Communication in the Hindu ...
Achieving Impact Through Knowledge Management and Communication in the Hindu ...Achieving Impact Through Knowledge Management and Communication in the Hindu ...
Achieving Impact Through Knowledge Management and Communication in the Hindu ...Olivier Serrat
 
The Future of the Web - Cold Front conference 2016
The Future of the Web - Cold Front conference 2016The Future of the Web - Cold Front conference 2016
The Future of the Web - Cold Front conference 2016Robert Nyman
 
Web-based business models in 2015
Web-based business models in 2015Web-based business models in 2015
Web-based business models in 2015Eduardo Larrain
 
KM at Microsoft Services: Strategy, Execution & Culture
KM at Microsoft Services: Strategy, Execution & CultureKM at Microsoft Services: Strategy, Execution & Culture
KM at Microsoft Services: Strategy, Execution & CultureJean-Claude Ferréol Monney
 
Social Media communication for knowledge management in a multi-partner setting.
Social Media communication for knowledge management in a multi-partner setting.Social Media communication for knowledge management in a multi-partner setting.
Social Media communication for knowledge management in a multi-partner setting.Seb Maje
 
Networking Repositories, Optimizing Impact: Georgia Knowledge Repository Meeting
Networking Repositories, Optimizing Impact: Georgia Knowledge Repository MeetingNetworking Repositories, Optimizing Impact: Georgia Knowledge Repository Meeting
Networking Repositories, Optimizing Impact: Georgia Knowledge Repository MeetingKaren S Calhoun
 
Identity and Access Management in the Era of Digital Transformation
Identity and Access Management in the Era of Digital TransformationIdentity and Access Management in the Era of Digital Transformation
Identity and Access Management in the Era of Digital TransformationUthaiyashankar
 

Destaque (20)

IFAD KM Strategy
IFAD KM StrategyIFAD KM Strategy
IFAD KM Strategy
 
Web-based Business Marketing
Web-based Business MarketingWeb-based Business Marketing
Web-based Business Marketing
 
If You Tag it, Will They Come? Metadata Quality and Repository Management
If You Tag it, Will They Come? Metadata Quality and Repository ManagementIf You Tag it, Will They Come? Metadata Quality and Repository Management
If You Tag it, Will They Come? Metadata Quality and Repository Management
 
Towards unified knowledge management platform (rulefest 2010)
Towards unified knowledge management platform (rulefest 2010)Towards unified knowledge management platform (rulefest 2010)
Towards unified knowledge management platform (rulefest 2010)
 
Knowledge Management for Real
Knowledge Management for RealKnowledge Management for Real
Knowledge Management for Real
 
Collaboration strategy how-to
Collaboration strategy how-toCollaboration strategy how-to
Collaboration strategy how-to
 
Planning Your Cloud Strategy
Planning Your Cloud StrategyPlanning Your Cloud Strategy
Planning Your Cloud Strategy
 
Knowledge Management and Communication Opportunities in Peace Support Operations
Knowledge Management and Communication Opportunities in Peace Support OperationsKnowledge Management and Communication Opportunities in Peace Support Operations
Knowledge Management and Communication Opportunities in Peace Support Operations
 
Knowledge Production and Dissemination in the Digital Era
Knowledge Production and Dissemination in the Digital EraKnowledge Production and Dissemination in the Digital Era
Knowledge Production and Dissemination in the Digital Era
 
Knowledge management in the social era
Knowledge management in the social eraKnowledge management in the social era
Knowledge management in the social era
 
Knowledge management and knowledge workers in the digital era challenges and...
Knowledge management and knowledge workers in the digital era challenges and...Knowledge management and knowledge workers in the digital era challenges and...
Knowledge management and knowledge workers in the digital era challenges and...
 
Tara Knapp: From Conceptual Knowledge to Real World Implementation
Tara Knapp: From Conceptual Knowledge to Real World ImplementationTara Knapp: From Conceptual Knowledge to Real World Implementation
Tara Knapp: From Conceptual Knowledge to Real World Implementation
 
Knowledge Management and Communication
Knowledge Management and CommunicationKnowledge Management and Communication
Knowledge Management and Communication
 
Achieving Impact Through Knowledge Management and Communication in the Hindu ...
Achieving Impact Through Knowledge Management and Communication in the Hindu ...Achieving Impact Through Knowledge Management and Communication in the Hindu ...
Achieving Impact Through Knowledge Management and Communication in the Hindu ...
 
The Future of the Web - Cold Front conference 2016
The Future of the Web - Cold Front conference 2016The Future of the Web - Cold Front conference 2016
The Future of the Web - Cold Front conference 2016
 
Web-based business models in 2015
Web-based business models in 2015Web-based business models in 2015
Web-based business models in 2015
 
KM at Microsoft Services: Strategy, Execution & Culture
KM at Microsoft Services: Strategy, Execution & CultureKM at Microsoft Services: Strategy, Execution & Culture
KM at Microsoft Services: Strategy, Execution & Culture
 
Social Media communication for knowledge management in a multi-partner setting.
Social Media communication for knowledge management in a multi-partner setting.Social Media communication for knowledge management in a multi-partner setting.
Social Media communication for knowledge management in a multi-partner setting.
 
Networking Repositories, Optimizing Impact: Georgia Knowledge Repository Meeting
Networking Repositories, Optimizing Impact: Georgia Knowledge Repository MeetingNetworking Repositories, Optimizing Impact: Georgia Knowledge Repository Meeting
Networking Repositories, Optimizing Impact: Georgia Knowledge Repository Meeting
 
Identity and Access Management in the Era of Digital Transformation
Identity and Access Management in the Era of Digital TransformationIdentity and Access Management in the Era of Digital Transformation
Identity and Access Management in the Era of Digital Transformation
 

Semelhante a Integrated Marketing Communication Campaign

Measurement of Advertisement Effectiveness
Measurement of Advertisement Effectiveness Measurement of Advertisement Effectiveness
Measurement of Advertisement EffectivenessDr. Nidhi Raj Gupta
 
Ad & Sp by vijay
Ad & Sp by vijayAd & Sp by vijay
Ad & Sp by vijaysweet_vijay
 
Promotional_Activities_or_Scheme_for_Small_Business.pptx
Promotional_Activities_or_Scheme_for_Small_Business.pptxPromotional_Activities_or_Scheme_for_Small_Business.pptx
Promotional_Activities_or_Scheme_for_Small_Business.pptxgiemellegavina1
 
Imc presentation promotions
Imc presentation promotionsImc presentation promotions
Imc presentation promotionsPrashant Chalke
 
Integrated MarComm By MemberiID
Integrated MarComm By MemberiIDIntegrated MarComm By MemberiID
Integrated MarComm By MemberiIDAhmad Hariono
 
PLA Capabilities
PLA CapabilitiesPLA Capabilities
PLA Capabilitiesplandesman
 
Lecture 5- Measuring Advertising Effectiveness.pdf
Lecture 5- Measuring Advertising Effectiveness.pdfLecture 5- Measuring Advertising Effectiveness.pdf
Lecture 5- Measuring Advertising Effectiveness.pdfAparnaSachinKanchan
 
An introduction to IMC
An introduction to IMCAn introduction to IMC
An introduction to IMCERIC HEWSON
 
Advertisement effectiveness.
Advertisement effectiveness.Advertisement effectiveness.
Advertisement effectiveness.Jaswinder Singh
 
Designing and Managing Integrated Marketing Communications
Designing and Managing Integrated Marketing CommunicationsDesigning and Managing Integrated Marketing Communications
Designing and Managing Integrated Marketing CommunicationsSumit Pradhan
 
Naked Truth About Social Media ROI - Webinar
Naked Truth About Social Media ROI - WebinarNaked Truth About Social Media ROI - Webinar
Naked Truth About Social Media ROI - WebinarBzzAgent
 
18 Measuring Promotional Performance.pptx
18 Measuring Promotional Performance.pptx18 Measuring Promotional Performance.pptx
18 Measuring Promotional Performance.pptxssuser939544
 
Unpacked by Flybuys and The Trade Desk present 'Case Study Driving Real-World...
Unpacked by Flybuys and The Trade Desk present 'Case Study Driving Real-World...Unpacked by Flybuys and The Trade Desk present 'Case Study Driving Real-World...
Unpacked by Flybuys and The Trade Desk present 'Case Study Driving Real-World...Brittany Ferdinands
 
Product Manager at Unpacked by Flybuys, Natalie Minter presents 'Case Study D...
Product Manager at Unpacked by Flybuys, Natalie Minter presents 'Case Study D...Product Manager at Unpacked by Flybuys, Natalie Minter presents 'Case Study D...
Product Manager at Unpacked by Flybuys, Natalie Minter presents 'Case Study D...BrittanyFerdinands1
 

Semelhante a Integrated Marketing Communication Campaign (20)

Measurement of Advertisement Effectiveness
Measurement of Advertisement Effectiveness Measurement of Advertisement Effectiveness
Measurement of Advertisement Effectiveness
 
4604431
46044314604431
4604431
 
Ad & Sp by vijay
Ad & Sp by vijayAd & Sp by vijay
Ad & Sp by vijay
 
Promotional_Activities_or_Scheme_for_Small_Business.pptx
Promotional_Activities_or_Scheme_for_Small_Business.pptxPromotional_Activities_or_Scheme_for_Small_Business.pptx
Promotional_Activities_or_Scheme_for_Small_Business.pptx
 
Imc presentation promotions
Imc presentation promotionsImc presentation promotions
Imc presentation promotions
 
Integrated MarComm By MemberiID
Integrated MarComm By MemberiIDIntegrated MarComm By MemberiID
Integrated MarComm By MemberiID
 
PLA Capabilities
PLA CapabilitiesPLA Capabilities
PLA Capabilities
 
CHAPTER9.ppt
CHAPTER9.pptCHAPTER9.ppt
CHAPTER9.ppt
 
Lecture 5- Measuring Advertising Effectiveness.pdf
Lecture 5- Measuring Advertising Effectiveness.pdfLecture 5- Measuring Advertising Effectiveness.pdf
Lecture 5- Measuring Advertising Effectiveness.pdf
 
Chapter19a
Chapter19aChapter19a
Chapter19a
 
Connie Bensen
Connie BensenConnie Bensen
Connie Bensen
 
An introduction to IMC
An introduction to IMCAn introduction to IMC
An introduction to IMC
 
Gage Social Media
Gage Social MediaGage Social Media
Gage Social Media
 
Advertisement effectiveness.
Advertisement effectiveness.Advertisement effectiveness.
Advertisement effectiveness.
 
Designing and Managing Integrated Marketing Communications
Designing and Managing Integrated Marketing CommunicationsDesigning and Managing Integrated Marketing Communications
Designing and Managing Integrated Marketing Communications
 
Naked Truth About Social Media ROI - Webinar
Naked Truth About Social Media ROI - WebinarNaked Truth About Social Media ROI - Webinar
Naked Truth About Social Media ROI - Webinar
 
18 Measuring Promotional Performance.pptx
18 Measuring Promotional Performance.pptx18 Measuring Promotional Performance.pptx
18 Measuring Promotional Performance.pptx
 
Unpacked by Flybuys and The Trade Desk present 'Case Study Driving Real-World...
Unpacked by Flybuys and The Trade Desk present 'Case Study Driving Real-World...Unpacked by Flybuys and The Trade Desk present 'Case Study Driving Real-World...
Unpacked by Flybuys and The Trade Desk present 'Case Study Driving Real-World...
 
Product Manager at Unpacked by Flybuys, Natalie Minter presents 'Case Study D...
Product Manager at Unpacked by Flybuys, Natalie Minter presents 'Case Study D...Product Manager at Unpacked by Flybuys, Natalie Minter presents 'Case Study D...
Product Manager at Unpacked by Flybuys, Natalie Minter presents 'Case Study D...
 
Unit 4.pptx
Unit 4.pptxUnit 4.pptx
Unit 4.pptx
 

Integrated Marketing Communication Campaign