A favourite presentation made in the wake of the Olympics in London on 'Why Social Enterprise is like the Olympics' from the importanc eof measurement to doing the right thing it showcases some key issues facing social enterprise
3. Why social enterprise is like...
Focus on strengths
Don't forget your roots
Funding is critical
Do the right thing
Measure
Don't get caught up in
branding
Support Team &
Leadership
Roll with the punches
Small things matter -
‘Marginal Gains’
Compete or
cooperate
16. Social Economy Support
Programmes of Support:
Social Enterprise
Support
Networks & Linkages
Non-Social Enterprise
specific
Community & Voluntary
sector
Access to finance:
Grant providers & trusts
Ethical Lenders
Social Entrepreneurs
Innovative sourcing
Equity finance
fundraising
17. Social Economy Support
Social Entrepreneurship Programme
Belfast City Council pre-enterprise
programme
Social Economy Village
Trade Social
Non-Social Enterprise specific
18. Social Entrepreneurship
Programme (SEP)
NI wide initiative provided by Invest NI
Blend of one to one mentoring and training
workshops
2 elements to the programme
Lead in or Enquiry
Core – Start Up
19. SEP – Core Support
Start Up stage – suitable for ideas which will
generate more than £50k turnover annually
within 2 years of start up
Business ideas should show growth potential
Business planning: 3 year business plan and financial
projections
Flexible finance package: provided by Invest NI/Lloyds
Foundation and UCIT
Post start aftercare: tailored to your needs
Menu of training: ‘staples’ and more unique
20. Pre-enterprise support
For Belfast based groups with little or no experience of
social economy structures or ethos
Workshops
Best Practice Exchange
1:1 Mentoring support
21. Pre-enterprise support -
continued
Pre-enterprise workshops
Governance support
1:1 mentoring
Best practice exchange – 3 visits and 1 day work
shadowing
Final event and evaluation - involving other
support providers to the sector
22. Social Economy Village
A Work West initiative to provide dedicated quality
workspace for the social economy sector
Funded by the International Fund for Ireland and DETI
through the Peace II Extension Programme
Officially opened in June 2009
9 offices available and 4 industrial units
Quality room hire and meeting facilities available
23.
24. www.tradesocial.net
@trade_social #societyprofits
Free profiles for NI social enterprises in Work West’s
trade directory for the sector
Supports our ethos to “buy from within the sector”
Funded by Lloyds TSB Foundation for NI and Strategic
Investment Board
Officially launched in June 2008
Details of 266 social enterprises, and growing
Regular E-Zine function – allows us to keep in touch with
profiled companies and stakeholders
25.
26. Other
Belfast City Council –
Economic
Development
NICVA
School for Social
Enterprise @ UBS
Invest NI (Innovation
Vouchers & Jobs
Fund)
UnLtd – for Social
Entrepreneurs
Business in the
Community (ProHelp)
Volunteer Now
FE & HE: work
placements &
expertise
30. Ethical Lenders
Ulster Community Investment Trust
Big Issue Invest
Charity Bank
Tridos & Unity Trust Bank & Cooperative
Bank
Esmee Fairbairn Foundation
Social Investment Fund
31. Innovative finance
Equity finance
Afforded under ‘new’ CIC status
Capped returns
Fundraising
Increasing ‘philanthropy’?!
“Buy a Brick”
Instagiv / MyCharity / JustGiving
Crowdsourcing
Grant Tracker & J4B
32.
33.
34. Contact us
Stephen McGarry
Work West
301 Glen Road
Belfast
BT11 8BU
Tel: 028 90610826
s.mcgarry@workwest.co.uk
www.workwest.co.uk
www.tradesocial.net
Notas do Editor
fantastic summer of sport including, thanks to the Olympics and especially the Paralympics, many sports we are unlikely to look at again until Rio. A summer that inspired many of us to dust of that old bike and dream we were leading the Peloton down the Champs-Élysées , scoring the winner in the euros or claiming the Irish Open on a dramatic 18th hole at Royal Portrush.
But how can the sport and especially our new Olympic heros inspire us to do greater things in our social buisnesses!
Pre Olympic talk was very much focused on who, where and when you could use the Olympic brand, even the term London 2012!
And for many years now the community, public and even social economy sectors have been ‘obsessed’ with what is and isnt a social business...
Social Enterprise is entering the ‘mainstream’ consciousness
But too often caught up in DEFINITION and LEGAL STRUCTURES
If you have a clearly defined social purpose, back this up with activities (be that reivesting and surplus into this purpose or whatever) and operate to a successful business model... You ARE a social business
Unity – Energy – Commitment of entire #socent sector in Salesforce issue
So many of the athletes have thanked their support team – their coaches, physios, dieticians, and so on. Make sure you have a great support team of specialists and take their advice. It might be your accountant, your partner, board member – build a team who believe in you, understand your business and have the specialist knowledge that you don’t have.
Deal with setbacks and move on
If you read the stories of these athletes, they have all had their setbacks but have persevered. Heptathlete Jessica Ennis could not compete in the Beijing Olympics in 2008 because of three stress fractures in her right foot. She has had to re-train herself to take off for the long jump on her left foot. This hasn’t stopped her from winning a gold medal four years later. All successful businesses have suffered setbacks, so we need to learn from them and move on
Focus on your strengths
Each of the athletes has their own strengths and uses them. Are you a heptathlete, built for a wide range of events, or is the long jump really your strength? Focusing on what you do best (and getting help in your weaker areas) will give you the unique selling point you need to get ahead
It may take time - Paralympian Josie Pearson won gold in the discus on Fri having competed in Beijing in Wheelchair rugby, moved to athletics in 2009 and after a lack of progress started the discus... And wins gold
Competition and co-operation
In the women’s triathlon, we saw Lucy Hall lead the swimming and cycling, to set the pace and tire others so that team mate Helen Jenkins could save her energy for the running, her own strength, leading Helen to fifth place. This was well deserved when she had been injured not long before the race. We all have competition, but sometimes we should consider working with our competitors rather than against them. Co-operation could lead to getting bigger projects, learning from their strengths and using your different strengths to build a stronger team.
Small changes can make a big difference
Many have asked what is behind the success of British cyclists in recent years. The answer is Dave Brailsford, performance director for British Cycling. Brailsford obviously has many qualities, from his eye for the small detail, or what he calls ‘marginal gains’ to an ability to appoint and delegate work to his team of experts.”
We have mentioned the team of experts, but the ‘marginal gains’ philosophy is also something we can learn from in business. As a mentor and trainer, my clients often want a silver bullet to solve their marketing issues, but it is usually making small changes which add up to a big difference – from a different subject line in an email campaign to how enquiries are recorded and followed up.
Don’t forget those who helped you and give back
Olympic heroine Jessica Ennis regularly still competes with Sheffield AC (division three of the northern league). When you have achieved success, don’t forget your roots, and those who helped you, and be willing to help others.
Funding
James Ellington auctioned his sponsorship on Ebay and finally raise funds through King of Shaves sponsorship –
Social enterprises must be innovative in raising finance and seek positive partnerships
Do things right
Ethical business – social business – social enterprise...
Whatever term we use we are often obsessed with doing the right thing – using local suppliers, employing persons from disadvantaged areas or suffereing from disadvantage... As good sustainable businesses
Lets face it, no one likes a cheater
Impact & Measurement
Measure the impact is becoming more and more important – for PROVING what we say we do
Be that for the benefit of our stakeholders (or shareholders!), funders or beneficiaries it is imperative that we can illustrate the impact we have...Imagine if Greg Rutherford hadn't bothered with measuring his 8.31m jump!
Plans to develop:
BCC – WW running 2 programmes currently for Strategy (for existing businesses) and a High Growth programme (for new innovative ideas) that have welcomed social enterprise – more so than perhaps any other non-social enterprise initiatives have in the past
E3 Project Based Learning
Dividend cap = 20% over BoE base (max 35%)
Crowdsourcing
BuzzBnk - £250k raised since Jan 2011 for 26 projects
Peoplefund.it – Bicycle Acadamey raised £40k in 6 days! (using a 2m video)