Google’s 200 Ranking Factors Google uses over 200 factors in ranking your website. Google will never tell you these factors or their relative importance. The reason for this is that Google changes their algorithms over 500 times per year. The Slide below, try to explains and share some information about the factor's. There’s been some criticism around this study on social networks, but like with any ranking correlation study, there are always critiques, and there should be.