Speech delivered to the Orlando chapter of the FPRA regarding search engine optimization and marketing.

1. Get More From Google Matt Certo President/Founder

7. Google from 30,000 Feet

8. History Lesson 30,000 Feet

9. Sergey & Larry 30,000 Feet

10. The Algorithm 30,000 Feet

13. The Algorithm 30,000 Feet

14. The Algorithm 30,000 Feet

17. 30,000 Feet

18. PageRank 30,000 Feet

21. 30,000 Feet

22. Practitioner’s Methodology

23. Methodology

24. Methodology

25. Useful Tactics

26. Know thy words Useful Tactics Starter Words orlando hotels hotels in orlando

38. Build Links (Votes) Useful Tactics

39. Useful Tactics

40. Useful Tactics

42. Start a Link Exchange Page Useful Tactics Recruit and solicit link partners.

43. Focus on 2 nd Level Pages Useful Tactics

44. Get Comfortable with Analytics Useful Tactics “ We have Google Analytics installed but we don’t really know what the reports mean.”

45. Cater to Users Useful Tactics Don’t create pages just for search engines. Google will know.

46. SEO is not Free Useful Tactics “ For every $1 a business spends on Adwords, they receive an average of $8 in profit.” --Google

47. Practitioner’s Roadmap

48. First Steps Roadmap Search engine success is a journey, not a day-trip.

49. Ongoing Education Roadmap www.seomoz.org www.mattcutts.com/blog

53. Thank you! Matt Certo [email_address] 407-722-7830