Media scenario 4 11 13 abp majha

1. Quick Snapshot
Week 36 – 43’2013
MCCS

2. ABP Majha
Week: - 36 - 43’2013
TG: MF 15+ SEC:ABC CS
Market – Maharashtra

3. Marathi News maintaining its #2
position
% Genre Shares
25
21
20
15
10
5
3
2
0
Source : TAMPeriod : Wk 43’2013
Marathi Music
Marathi Mov.
Marathi News
Marathi GEC
0

4. Vs. Last year genre shares showing jump
of almost 12%
4.5
4.0
3.5
3.7
3.3
3.0
2.5
2.0
1.5
1.0
0.5
0.0
% Genre Share
Wk 36-43'12
Wk 36-43'13
Source : TAM Period : Wk 36-43 Year : 2012 & 2013

5. ABP Majha ruling the chart with 34%
mkt. share
% Mkt. Share
40%
35%
34%
30%
23%
25%
19%
20%
17%
15%
8%
10%
5%
0%
ABP Majha
Zee 24 Taas
IBN Lokmat
Wk 36-43'13
Source : TAM Period : Wk 36-43‘2013
TV 9 Maharashtra
Jai Maha

6. ABP Majha the leader in reach
Reach in Mn.
15
14
13
Reach in Mn.
12
8
10
5
5
0
4+ CS
Source : TAM Period : Wk 36-43’2013
14
12
10
8
6
4
2
0
12
11
10
7
4
15+ CS

7. ABP Majha: Leadership across all
TAM reported markets in
Maharashtra
% Market Share
Channel
ABP Majha
IBN Lokmat
TV9 MAHARASHTRA
Z 24 Taas
Jai Maharashtra
Mum Pune MAHA L C I
28%
42%
40%
16%
24%
18%
22%
10%
12%
24%
21%
23%
10%
2%
7%
Source : TAM Period : Wk 36-43’2013
MAH .1 to 1 Mn.
36%
22%
10%
22%
10%
MAHrest 1 Mn.+ (Including Pune)
40%
21%
14%
22%
2%
Maha West AI
34% 34% 34%
19% 19% 19%
17% 17% 17%
23% 23% 23%
8%
8% 7%

8. Thank You