Media scenario 10.12.13 abp ananda

1. Quick Snapshot
Week 41 – 48’2013
MCCS

2. ABP ANANDA
Period – Wk 41-48’2013
TG – MF 15+ SEC:ABC CS
Market – West Bengal

3. Bangla News genre maintaining its # 2
position
% Genre Sh
50
40
39
30
20
2
1
Bangla Mov.
Bangla
Music
8
10
Source : TAM Period : Wk 48’2013
Bangla
News
Bangla GEC
0

4. VS last year 13% increase in genre in terms of mkt.
shares
% Genre Share
8.0
7.0
7.5
6.6
6.0
5.0
4.0
3.0
2.0
1.0
0.0
Wk 41-48'12
Source : TAM Period : Wk 41-48 year : 2012 & 2013
Wk 41-48'13

5. ABP Ananda leader in the market
% Mkt. Share
31%
19%
19%
12%
10%
5%
ABP Ananda
Kolkata TV
24 GHANTA
RPLUS
Wk 41-48'13
Source : TAM Period : Wk 41-48’2013
News Time Bangla
HIGH NEWS
4%
CTVN AKD PLUS

6. ABP Ananda leading in both TG’s
TG: 4+ CS
TG: 15+ CS
Reach in Mn
8
7
6
5
4
3
2
1
0
Reach in Mn
7
6
4
4
3
ABP
24
CTVN
Ananda GHANTA AKD
Plus
High
News
Source : TAM Period : Wk 41-48’2013
3
2
News Kolkata RPLUS
Time
TV
Bangla
7
6
5
4
3
2
1
0
6
5
4
4
2
ABP
24
CTVN
Ananda GHANTA AKD
Plus
High
News
2
2
News Kolkata RPLUS
Time
TV
Bangla

7. ABP Ananda leading in almost all TAM
reported markets
% Market Share
Channel
Kol
24 GHANTA
16%
ABP Ananda
30%
Kolkata TV
22%
News Time Bangla
9%
RPLUS
16%
CTVN AKD Plus
3%
High News
5%
Source : TAM Period : Wk 41-48’2013
WB .1 to 1 Mn. WBrest 1 Mn.+ WB East AI
30%
26%
19% 19% 20%
36%
30%
31% 31% 32%
7%
20%
19% 19% 18%
13%
14%
10% 11% 10%
1%
3%
12% 12% 12%
6%
6%
4%
4%
3%
6%
1%
5%
5%
5%

8. ABP Ananda performing on News
Bulletins & Comedies.
Share % within each sub-genre
Prog Genre
24 GHANTA
News
Bulletin
20%
Sports
Magazines
0%
Cartoons/Ani
mation
1%
Comedies
27%
Religious/De
votional
17%
Reviews/Rep
orts
46%
ABP Ananda
High News
NT Bangla
RPLUS
Kolkata TV
39%
6%
15%
11%
8%
0%
0%
54%
46%
0%
0%
32%
0%
1%
99%
20%
0%
13%
0%
7%
8%
1%
33%
8%
33%
23%
9%
0%
0%
23%
NT Bangla scored on Sports Magazines & Cartoons & Reviews.
Kol TV scoring from Religious/ Devotional content
Source : TAM Period : Wk 48’2013 Analysis : Sub Genre GRPs

9. Top 10 Shows – ABP ANANDA
ABP Ananda
Channel
Date
Days
ABP Ananda
24/11/2013
Sun
22:28
22:54
XTRA TIME
27
Sports Magazines
174
ABP Ananda
28/11/2013
Thu
20:28
20:54
ABP ANANDA PROGRAM
27
News Bulletin
120
ABP Ananda
28/11/2013
Thu
20:59
21:23
NOJORE 9 TA
25
News Bulletin
113
ABP Ananda
24/11/2013
Sun
22:57
23:24
ABP ANANDA KHABAR
28
News Bulletin
107
ABP Ananda
28/11/2013
Thu
23:28
23:54
ABP ANANDA KHABAR
27
News Bulletin
107
ABP Ananda
25/11/2013
Mon
13:58
14:23
PURO PHOL
26
News Bulletin
94
ABP Ananda
28/11/2013
Thu
21:28
21:52
RUNNER
25
News Bulletin
90
ABP Ananda
24/11/2013
Sun
18:58
19:26
ABP ANANDA PROGRAM
29
News Bulletin
86
ABP Ananda
29/11/2013
Fri
19:29
19:52
ABP ANANDA PROGRAM
24
News Bulletin
86
ABP Ananda
25/11/2013
Mon
23:00
23:23
ABP ANANDA KHABAR
24
News Bulletin
83
Source : TAM Period : Wk 48’2013
Time From
Time To
Programme
Dur {Min}
Genre
TVT 000s

10. Thank You